Storyly Blog

Instagram has become the new home for brands as the engagement is high, followers are brand-loyal, and real business goals can be achieved.

When launching an app, you may succeed at getting a high number of initial downloads and installs, but see a significant drop in engagement afterward.

Churned users are users who interacted with your app in the past but haven’t interacted with it within a particular time period.

For marketers, one of the main concerns of all times is how to engage users. In present times, the most common strategy is user re-engagement. Usually, users judge the whole app based on their first experience with the app. Unfortunately, 4 out of 10 users abandon an app if it takes longer than 3 sec to load.

The significance of push notifications is a phenomenon that is quite understood by the digital world by now. In order to increase user engagement, the mobile app industry is continuously evolving and new techniques are being tested and implemented by numerous app managers, developers and marketers worldwide.

It is essential to analyze the number of installs, uninstalls, and active users to run marketing campaigns effectively in the mobile app world. To monitor app uninstallations on iOS and Android devices, you must install the appropriate SDKs.

How many times have you seen another company, product or app purport to be the next big hit? You’re probably used to such sensationalist claims, that you glaze over it easily.

A few years ago, Gartner predicted that in 2018, less than 0.01 percent of consumer mobile apps will be considered economically successful.

Over the past few years, wearable technology has gained widespread popularity in numerous business sectors, communities and lifestyles. Devices such as smartwatches and activity trackers have changed the whole idea of health, fitness and medical record-keeping for a lot of people out there.