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A Complete Guide to Online Shopping Personalization

What Is a Personalized Shopping Experience?

How Personalization Can Benefit Online Shopping Apps and Sites

Capturing people's consideration span in the digital era

Use short-form video content that resonates

In-App Stories

Average Order Value: The Underappreciated Metric of Success

Deniz Taşyürek

3 min read

Summary : To design accessible visuals, account for color contrast, don’t rely on color alone, make interactive elements easy to identify, provide useful alternative text for images, and test your visuals with real users.

What Is a Personalized Shopping Experience?

Explicit data is the type of data that establishes a clear meaning without any need to analyze it further. Specifically, it's information that people voluntarily submit such as personal contact details, answers to surveys, and other details you can take at face value. However, using this information, you can glean certain implicit details that help you understand people's behavior and more. You can ultimately use explicit data to gain a deeper understanding of your users and how to reach them.

An Online Shopping Personalization Example

Explicit data is the type of data that establishes a clear meaning without any need to analyze it further. Specifically, it's information that people voluntarily submit such as personal contact details, answers to surveys, and other details you can take at face value. However, using this information, you can glean certain implicit details that help you understand people's behavior and more. You can ultimately use explicit data to gain a deeper understanding of your users and how to reach them.

One example of a personalized online shopping experience is Amazon, which appeals to many of its customers through the use of personalization. Amazon recommends products based on users' interests and purchase history. The Amazon website and app both learn about users and tailor the shopping experience to them, continually improving with each new piece of data collected. This is largely why Amazon dominates the eCommerce space as it establishes a direct connection with consumers.

Online Shopping Personalization With Storyly

If you're looking to implement personalization for your website or app, there are plenty of tools available to help you get started. One of these solutions is Storyly, which uses the power of engaging and interactive Stories that build direct connections with online shoppers.

Using Storyly, you can seamlessly integrate full-screen interactive Stories into the online shopping experience. These go beyond simply pushing personalized messages and images, instead creating fully personalized experiences that engage and convert. You can use these stories to connect with shoppers at every step of the user journey.

Some of the Stories you can develop and publish include product carousels with personalized recommendations, shoppable videos that include a convenient "Buy Now" button, polls or surveys that tailor the user's experience based on their unique wants, and more.

When used in combination with other invaluable tools, you'll be able to deliver the perfect personalized experience that sets you apart from competitors.

What Is a Personalized Shopping Experience?

Explicit data is the type of data that establishes a clear meaning without any need to analyze it further. Specifically, it's information that people voluntarily submit such as personal contact details, answers to surveys, and other details you can take at face value. However, using this information, you can glean certain implicit details that help you understand people's behavior and more. You can ultimately use explicit data to gain a deeper understanding of your users and how to reach them.

Why Is User Engagement Important?

User engagement is when and how often users engage with an application. By tracking user engagement, you'll get a better understanding of how many people are actively using your app after first opening it.

Like other app marketing measurements, user engagement is critical to track because it indicates the overall performance of your application and brand.

Why Is User Engagement Important?

Healthy brands and apps need high user engagement, not just high acquisition. People should be consistently connecting with your app and using it frequently.

There are several specific benefits of high user engagement that make it critical to achieve:

Why Is User Engagement Important?

User engagement is when and how often users engage with an application. By tracking user engagement, you'll get a better understanding of how many people are actively using your app after first opening it.

Like other app marketing measurements, user engagement is critical to track because it indicates the overall performance of your application and brand.

Why Is User Engagement Important?

Healthy brands and apps need high user engagement, not just high acquisition. People should be consistently connecting with your app and using it frequently.

There are several specific benefits of high user engagement that make it critical to achieve:

Why Is User Engagement Important?