Storyly Blog

Explore the latest app and web engagement trends

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Dilayda Soylu
November 3, 2022

Audience Builder: A Powerful New Way to Utilize Zero-Party Data Gathered from Stories!

As an engagement platform that lets brands embed full-screen, interactive Stories into apps and websites, we’re not only aware of the challenges of navigating user data, but also of the ways in which the Story format can help solve the problem. Which is why we’re thrilled to debut a powerful new feature for Storyly users to develop authentic relationships with their customer base: Audience Builder.
In-App Engagement
Mobile Marketing
Tuana Tuncer
November 3, 2022

10 Strategies to Increase User Retention for Apps

User retention is one of the biggest challenges for brands of all types, especially mobile apps. There are several reasons for this, including the issue of attracting relevant users, creating the ideal user experience, and taking other steps to maintain engagement.
In-App Engagement
Mobile Marketing
Deniz Taşyürek
October 25, 2022

The History of Digital Accessibility

The internet can seem like a wonderland of connectivity, and the importance of being part of that connection is increasingly important to the daily lives of people around the globe. Unfortunately, however, making sure that digital communication is accessible to people with disabilities isn’t always a high priority as new technologies are being developed.
Product
User Experience
Dilayda Soylu
October 12, 2022

Making Storyly Stories More Accessible

One of the reasons we love the Story format so much is that it’s just as easy to create engaging touchpoints for your audience as it is for users to enjoy and consume content. As a communication channel, Stories add a whole new dimension of communication possibilities for apps and websites to directly interact with their audiences. Stories are full-screen, mobile-native, and captivating in a way that gives users a frictionless, customized experience. The Story format inherently makes it easier for users to consume content, and with new accessibility features added, Storyly is making it even easier to make Story content accessible for users of all abilities. As Storyly continues to evolve and expand, we’re committed to keeping digital accessibility a priority within our designs to help create a mobile ecosystem that meets the needs of Story creators and their audiences. We are always learning more about ways to eliminate technological barriers and will continue to offer accessibility features as they are created, but we’d like to share a few of the latest developments here.
User Experience
Product
Natalie Karakina
October 12, 2022

The Future of eCommerce and mCommerce in APAC: Predictions for 2023

In this in-depth post, we'll explore the differences between eCommerce and mCommerce, what mCommerce is, some of the latest statistics in the APAC area, trends you can expect to see in the next year, and how to prepare for the eCommerce era.
Mobile Marketing
Dilayda Soylu
October 10, 2022

Level up your customer engagement by connecting Braze audience data and Storyly Stories

Storyly makes it easy to connect with users at any stage of their brand journey with mobile-native Stories that are intuitive, inspiring, and engaging, but we’re always working towards new capabilities and connections to help marketers create their best campaigns.
Product

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