How Top Brands Use Storyly to Drive Engagement

Wondering how Storyly Stories can help your brand achieve their goals? Whether you’re looking to increase session duration, communicate better with your audience, boost conversions, or all of those, in-app stories and web stories can help create user experiences that delight your audience.

Skeuomorphic vs. Flat Design: Is Skeumorphism Revived? [2023]

It covers all about the UX design models, specifically Skeuomorphic and flat designs. So do give it a read!

Mobile Marketing Trends for 2024

In this insightful blog post, we'll explore the most significant mobile marketing trends that are poised to redefine the way businesses engage, communicate, and connect with their target audience. From immersive technologies like augmented reality to the growing importance of personalization and privacy, these trends are set to shape the future of mobile marketing and offer new opportunities for brands to elevate their campaigns and drive meaningful customer interactions. So, buckle up and join us as we delve into the mobile marketing trends that will keep you ahead of the curve in 2024 and beyond!

Mobile Application Performance Metrics You Should Be Tracking

Around 48.16% of the world’s population now owns smartphones, so eCommerce currently operates through mobiles. Several studies show that most businesses have high conversion rates through apps and mobile sites.

Mobile App Marketing Tips For Holiday Season

Every mobile marketer should take advantage of the holiday season to promote their brand and app. Through effective holiday-themed marketing campaigns, you’ll drive more engagement, downloads and installs, and sales.

9 Strategies to Ensure User Retention For Loyalty Apps

Through a loyalty program, customers can recover reward points, product and service discounts, and membership cards, among other advantages.

Improve UX in Your News App with Stories

Every human being has a different relationship with the news media. Passersby people most probably visit a news app or website after coming across social media posts.

How to Re-engage Your Churned Users

Churned users are users who interacted with your app in the past but haven’t interacted with it within a particular time period. These users could be the users who uninstalled your app or who stopped using without deleting it.

How To Track App Uninstall Effectively

It is essential to analyze the number of installs, uninstalls, and active users to run marketing campaigns effectively in the mobile app world. To monitor app uninstallations on iOS and Android devices, you must install the appropriate SDKs.

How to Decrease Cart Abandonment for Mobile App

One of the biggest issues that any eCommerce business faces is cart abandonment. People often add items to their shopping carts, only to leave the website without completing their purchase.

How to Ask Users for App Feedback

How do you know that you built an app corresponding to users’ wants and needs? What features need improvements? What makes your users happy, pleased, or disappointed? The answer is in your users’ feedback.

How Snackable Content Helps Target Micro-Moments

One of the biggest trends in marketing today is the increased need to use micro-moments to connect with audiences. These instances have the ability to reach users who don’t want to devote as much time to browsing on their phones as they complete other tasks.

Difference Between Heuristic Evaluation vs Usability Testing

Best Practices of App User Segmentation

8 Ramadan Strategies for App Marketers

One of the most important events to market around throughout the year is the month of Ramadan. During this time, people who practice Islam spend …

Mother’s Day Marketing Ideas for Retail Apps That Help Turn Holiday Shoppers into Loyal Customers

Is your brand ready for Mother’s Day? (May 8th this year!) Spring is here and before you know it it will be time for mother’s …

How to Add In-App Stories To Your App Without Any Coding

Since the past few years, there has been a growing trend of in-app stories on numerous social media mobile platforms that are used for various …

In-App Stories for Personalized Marketing Strategies

The Age of Mobile Experience As the consumers of today, we have become experts at navigating through and managing our daily lives through the small …

5 Best SDKs to Get the Best Out of In-App Surveys

Do users really want to fill out surveys or provide feedback? Either way, you need their opinions to improve your app! Check out the best SDK you can use to get the best out of in-app surveys.

6 Ways to Maximize Push Notifications Delivery for Your App

Effective in-app engagement entails constantly placing your app’s content in the face of the users. It is the main way your app can breathe some …

Best Gamification Examples and Practices to Boost User Engagement

Gamification can take your app from “ok” to “wow.” Discover the details and how some apps use gamification to boost user engagement.

Too Many Apps for That: App Fatigue

How can you give your users the reason to use your app among tens of apps on their mobile phones? Find out how your app can avoid app fatigue.

Why Is Your User Retention Rate So Low?

Do you think your app doesn’t reach the industry benchmark retention rate? Read and discover why your retention rate is so low.

Mobile Navigation Patterns and Best Practices

The rules of navigation never navigated a ship (Thomas Reid), yet we hope that these mobile navigation patterns help users navigate your app. Learn more about the basic patterns for mobile navigation.

New Product Adoption Curve Adapted for Mobile

Back in 2008, there were 500 apps on Apple’s App Store’s first official version. Today, there are more than 3.4 million Android apps and more …

Top 12 Push Notifications Tools

Apple’s App store push notification guideline starts with “Push Notifications must not be required for the app to function… “, yet they are so important that an opted in user makes the day. Discover which companies you can work with to get the full benefit from push notifications.

7 Push Notification Strategies to Increase App Engagement

There’s a lot of discussion about the best method to acquire new users, but keeping those people is just as essential. The key to app …

10 Statistics on Banking & Finance App’s User Engagement

Technology continues to develop over time, which has led to changes in trends across every industry. The banking and finance industry is among these ever-changing industries, particularly with an increased emphasis on mobile banking and finance.