How Top Brands Use Storyly to Drive Engagement

Wondering how Storyly Stories can help your brand achieve their goals? Whether you’re looking to increase session duration, communicate better with your audience, boost conversions, or all of those, in-app stories and web stories can help create user experiences that delight your audience.

Skeuomorphic vs. Flat Design: Is Skeumorphism Revived? [2023]

It covers all about the UX design models, specifically Skeuomorphic and flat designs. So do give it a read!

Mobile Marketing Trends for 2024

In this insightful blog post, we'll explore the most significant mobile marketing trends that are poised to redefine the way businesses engage, communicate, and connect with their target audience. From immersive technologies like augmented reality to the growing importance of personalization and privacy, these trends are set to shape the future of mobile marketing and offer new opportunities for brands to elevate their campaigns and drive meaningful customer interactions. So, buckle up and join us as we delve into the mobile marketing trends that will keep you ahead of the curve in 2024 and beyond!

Mobile Application Performance Metrics You Should Be Tracking

Around 48.16% of the world’s population now owns smartphones, so eCommerce currently operates through mobiles. Several studies show that most businesses have high conversion rates through apps and mobile sites.

Mobile App Marketing Tips For Holiday Season

Every mobile marketer should take advantage of the holiday season to promote their brand and app. Through effective holiday-themed marketing campaigns, you’ll drive more engagement, downloads and installs, and sales.

9 Strategies to Ensure User Retention For Loyalty Apps

Through a loyalty program, customers can recover reward points, product and service discounts, and membership cards, among other advantages.

Improve UX in Your News App with Stories

Every human being has a different relationship with the news media. Passersby people most probably visit a news app or website after coming across social media posts.

How to Re-engage Your Churned Users

Churned users are users who interacted with your app in the past but haven’t interacted with it within a particular time period. These users could be the users who uninstalled your app or who stopped using without deleting it.

How To Track App Uninstall Effectively

It is essential to analyze the number of installs, uninstalls, and active users to run marketing campaigns effectively in the mobile app world. To monitor app uninstallations on iOS and Android devices, you must install the appropriate SDKs.

How to Decrease Cart Abandonment for Mobile App

One of the biggest issues that any eCommerce business faces is cart abandonment. People often add items to their shopping carts, only to leave the website without completing their purchase.

How to Ask Users for App Feedback

How do you know that you built an app corresponding to users’ wants and needs? What features need improvements? What makes your users happy, pleased, or disappointed? The answer is in your users’ feedback.

How Snackable Content Helps Target Micro-Moments

One of the biggest trends in marketing today is the increased need to use micro-moments to connect with audiences. These instances have the ability to reach users who don’t want to devote as much time to browsing on their phones as they complete other tasks.

Difference Between Heuristic Evaluation vs Usability Testing

Best Practices of App User Segmentation

Swipe Up vs. Tap Through? Choosing the Right Interactive Mobile Format for Your Next Campaign

Swipe or tap? This blog dives deep into the psychology and strategy behind interactive mobile formats, exploring when to use swipe-up gestures for seamless action and when to tap into engagement with quizzes and polls.

Successful Summer Campaigns That Nailed It with Storyly

This blog highlights how five standout brands, Super-Pharm Poland, PICARD, Idealo, Footasylum, and New Look, used Storyly to create successful summer campaigns. Each example shows how full-screen content can turn seasonal inspiration into real action.

Smarter Campaigns: Using AI to Improve Content Marketing Efficiency

This blog explores how AI empowers content marketing teams to work smarter, not harder, across campaign planning, creation, personalization, and performance optimization.

Let’s Make a Splash! Expert Tips to Create High-Performing eCommerce Campaigns During Summer

26 brilliant experts from around the globe have come forward to share their top summer tips for eCommerce marketers.

How AI Supports eCommerce Video and Content Teams Differently

Video and content teams in eCommerce face different challenges, but AI is now making it easier for both to create smarter, faster, and more personalized content. From automated editing and voiceover generation to keyword research, AI tools are helping teams scale without sacrificing creativity. This blog explores how brands are solving real production bottlenecks with AI.

The Must-Know Summer 2025 Events for Seasonal Campaigns

Summer is full of a series of moments that your audience already cares about. From blockbuster tours to community festivals and major sporting events, this guide maps out what’s happening across the UK and Europe in this summer. Use it to create campaigns that feel relevant, timely, and built for the mood.

How eCommerce Brands Can Make a Splash This Summer—Trends, Insights & Campaign Inspiration

Summer is a high-opportunity window for eCommerce brands willing to adapt to shifting consumer behavior. With mobile usage increasing, social commerce booming, and discovery-driven shopping dominating summer habits, brands have more chances than ever to connect meaningfully. This blog explores the trends, insights, and high-impact tactics that can turn heat waves and festivals into major sales moments.

Empowering Summer Campaigns with UGC: How to Use Storyly with Bazaarvoice

Summer is the perfect season to turn real customer voices into immersive, shoppable content. In this blog, we explore how combining Bazaarvoice’s authentic UGC with Storyly’s full-screen, interactive content can create scroll-stopping summer campaigns that inspire and convert. From discovery to post-purchase engagement, you’ll find ready-to-use ideas to boost trust, creativity, and sales.

What to Expect at Shoptalk Europe: Innovation, Insight, and Inspiration - All in One Place

Shoptalk Europe is where the retail world comes together to shape what’s next. From unified commerce to in-store transformation and content that truly captures attention, this year’s event promises fresh insights from brands like H&M, L’Oréal, and TikTok Shop. Storyly will be there too, ready to explore how interactive content can make every moment of the customer journey more meaningful.

Is Live Shopping the Future of eCommerce? What Brands Need to Know

Live shopping is transforming eCommerce by blending real-time interaction, entertainment, and instant purchases. With significantly higher conversion rates and stronger emotional engagement, it's becoming a powerful tool for brands to connect with consumers. This blog explores what makes live shopping successful and how Storyly helps brands extend their impact beyond the livestream with interactive, shoppable content.

AI Video Creation Tools: A Complete Guide for eCommerce Marketers

AI video creation tools are transforming how eCommerce marketers produce content, making it faster, easier, and more cost-effective than ever before. From automating tedious editing tasks to enabling personalized, shoppable videos, these tools empower teams to focus on creativity and strategy. This guide breaks down the types of AI tools available, what features to look for, and how to integrate them effectively into your marketing stack. Plus, discover how Storyly helps amplify the impact of your videos by delivering them in immersive, in-app experiences that drive results.

How Interactive Content Supercharges eCommerce Engagement

Interactive content is changing the way people shop online by turning browsing into an experience. From quizzes that guide product discovery to shoppable videos, it’s helping brands keep shoppers engaged and drive more sales. This post breaks down why it works, how top eCommerce brands are using it, and tips for making it part of your strategy. Plus, see how Storyly makes it easy to bring these experiences to life.

AI + Personalization: What eCommerce Apps Can Learn

AI is transforming eCommerce personalization from clunky guesswork to seamless, tailored experiences. And leading apps are boosting engagement, conversions, and loyalty by combining smart tech with real shopper insight. Ready to see what great personalization really looks like? Dive in for more.

How Video Commerce Drives Engagement and Sales: Strategies for eCommerce Brands

Video commerce is becoming a key strategy to stand out by combining engaging visuals with seamless shopping experiences. From shoppable videos to live shopping and interactive content, video boosts engagement, drives conversions, and reduces return rates. For eCommerce brands looking to capture attention and grow sales, video commerce is a competitive advantage. So, let's dive in for the tips and strategies!