What is sunsetting?

Sunsetting is a way to identify and stop sending messages to disengaged users, cleaning up your list. At times users become unengaged in an item, yet don’t make an effort to unsubscribe from email lists or uninstall applications.

While there is an opportunity for re-engagement with the best possible system, leaving these users in your campaigns and continuing to send messages is tricky. It adversely impacts your open rates and for email, may prompt low need or spam arranging by ISPs, which can hurt deliverability for your whole promotion. Organizations should create sunsetting approaches to recognize when a client is adequately withdrawn (in view of spam reports, time since last snap or open, and so forth) so they’re left off of active records. A few approaches incorporate one last attempt to connect before sunsetting.

If you interested in, you can find detailed content on our blogs
Özge Akyel Çelikelli
November 15, 2022

Top 40 Mobile Marketers and Influencers to Watch

Every year, new and familiar names top the lists of mobile marketers as they lead the way in the mobile industry. The following is a comprehensive list of some of the most active mobile marketing experts to watch for in 2023 and beyond, including LinkedIn marketing influencers and others.
Mobile Marketing
Berkem Peker
November 14, 2022

Explicit vs Implicit Data: What Is the Difference?

Data management is crucial for businesses of all types to succeed and create the ideal user and customer experience. To effectively manage data, it's important to understand the different types of data you can collect and analyze. Two main types of data include implicit and explicit data, which can help you better understand your audiences and how they interact with your business.
Mobile Marketing
Deniz Taşyürek
November 11, 2022

A Complete Guide to Online Shopping Personalization

If you want to stand apart from the many competitors in the eCommerce industry, you need to harness the power of personalization. Through effective personalization, you'll attract and maintain user attention and increase engagement in the long term. In the process, personalization will benefit both the user and online shopping brands.
User Experience