Sunsetting

What is sunsetting?

Sunsetting is a way to identify and stop sending messages to disengaged users, cleaning up your list. At times users become unengaged in an item, yet don’t make an effort to unsubscribe from email lists or uninstall applications.

While there is an opportunity for re-engagement with the best possible system, leaving these users in your campaigns and continuing to send messages is tricky. It adversely impacts your open rates and for email, may prompt low need or spam arranging by ISPs, which can hurt deliverability for your whole promotion. Organizations should create sunsetting approaches to recognize when a client is adequately withdrawn (in view of spam reports, time since last snap or open, and so forth) so they’re left off of active records. A few approaches incorporate one last attempt to connect before sunsetting.

If you interested in, you can find detailed content on our blogs
August 10, 2022

2022 Online Shopping Trends in Singapore

With the increased convenience of online shopping, a growing number of businesses across the globe have made the shift to eCommerce. In the process, mobile shopping has become increasingly popular on both mobile websites and apps.
Mobile Marketing
July 27, 2022

Question Stickers Offer Next-Level Engagement

Storyly’s question sticker makes gathering audience feedback fun and fast. Increase engagement and get actionable insights with question stickers!
In-App Engagement
August 10, 2022

How much personalization is too much?

Personalization is “the” buzzword in today’s marketing glossary. It’s hardly surprising as it is what the consumers do not just expect but in fact demand.
User Experience