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User Experience

Improve UX in Your App with Stories

Berkem Peker
November 28, 2022

User experience covers every aspect of the user’s interaction. The goal of a good user experience should be offering your customers what they want when they need when they are interacting with your app. Along with the 5Ps (Product, Place, Promotion, Price, People), you need to focus on user experience. UX is simply about improving the experience of users during their time using your app. In this article, we will focus on how the stories improve UX in your app.

What Storyly Solves?

Simply, Storyly solves discovery. It might be difficult to highlight many products at the same time with ensuring user-friendly app design. It became harder and harder to highlight different products or features in the apps. Storyly allows you to highlight your desired products and contents with different customization options. You can increase app interaction and retention rate with engaging stories. As an app owner, you can boost your revenue, keep the users in the app, and convert them to paying customers.


Onboarding gives the first impression to your users and the first impression last. According to Localytics, 1 of every 4 users does not come back to an app after their first use. Complex and long onboarding sessions can cause users to slip away. Storyly allows you to share engaging and interactive in-app stories unlike a traditional in-app page.

Social Media Experience

Stories are used in many different social media channels now. Users are getting used to the concept of stories. According to Jacob’s Law of Internet User Experience, when people get their cumulative experience of other websites, that adds to their understanding of how a website should work. Therefore, if your website looks similar to most other websites, then people are going to know how to use it. They are going to focus on your products, services, and offerings rather than focusing on how to use your website. If people are confused on the Web, they probably are going to leave! Stories will ensure the familiarity of the designs of your app with the best practices of Instagram.

Being Familiar

As well as familiar icons, symbols, buttons, or colors, you can also use features that users are already familiar with from other apps. One of the best examples of these formats is stories. Storyly allows you to use story format in your apps.

Banners vs. Stories

People are exposed to so much information and products on the internet, and they have a limited time. Therefore, they don’t want to dig into information so much. They are open to the information that comes from the easiest way. With Storyly, people have to scroll less and able to see more of your highlighted products or services.

Focusing on Mobile

Despite the similarity of web design and mobile app design, they differentiate in particular ways. Mobile apps use a static carousel, which is actually designed for websites. However, Storyly offers a design that is produced for mobile apps only.

Last Words

Storyly is an interactive, familiar, creative, and easy way to interact with your customers and improve user experience. You can add customized stories to your app with Storyly. Contact us for more detail.

Berkem Peker

Berkem is master of none, jack of all trades. Happens to be a Growth Strategist at Storyly. Knows/writes about growth frameworks and user behavior.

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