Mobile Marketing

SXSW – Creative Industries Expo Trends in 2022

Naz Kılıç
May 17, 2022

Later this month, Storyly will appear at this year’s South by Southwest (SXSW) event at their Creative Industries Expo to showcase our innovative app stories solution. There will be many other innovators at SXSW that contribute their own technologies and creative developments to today’s technological landscape.

Ahead of this event, there are certain SXSW trends to look out for, especially in the creative industries.

What Is SXSW?

SXSW, or South by Southwest, is an annual event that combines film, music, and interactive media along with conferences. The event started in 1987 and has expanded ever since, becoming an international hub for many creators and innovators. The event is hosted by SXSW, LLC, which is responsible for organizing all trade shows, conferences, festivals, and other related events. There are multiple expositions that appear at SXSW, including the Creative Industries Expo, which includes a wide variety of exhibitors including startups to larger businesses.

When Is SXSW?

SXSW takes place every March. This year, the SXSW 2022 dates range from Friday, March 11 to Sunday, March 20. Throughout this event, attendees will have the chance to connect with many industry leaders, including Storyly and others in the creative industries. This year’s SXSW will take place in Austin, Texas.

What's Trending in SXSW in 2022?

If you’re interested in SXSW this year, there are many SXSW trends to look out for, especially in the creative industries. A multitude of SXSW tech trends is impacting the mobile world and technology in general, making it important to keep an eye out for some developments you can expect to see at this event and beyond.

The following are some of the biggest industry trends that are likely to make the list of topics covered at SXSW 2022 at the Creative Industries Expo.

Live Video Augmented Reality

Live streaming has become a huge part of many people’s lives, with many younger audiences consistently engaging with influencers and other live streamers. Around 15% of live stream viewers between the ages of 18 and 34 watch multiple live streaming videos on a daily basis, although they aren’t as popular among older audiences.

Several technologies have aimed to innovate live streaming and other video content, one of which is augmented reality (AR). Using AR, viewers can use their mobile devices to project certain virtual objects in a physical space. For example, users can view a piece of virtual furniture and fix it into place within their living spaces, which would then allow them to walk around the piece and view it from every angle as if it were real.

AR would change the way people interact with live streaming content. For example, a person who’s live streaming could use AR to add various filters and other virtual elements to their stream to make their videos more engaging than ever.

Visual Collaboration

Visual collaboration tools are also likely to make waves throughout 2022 and the years ahead, especially with the transition to remote and hybrid work environments. People need to be able to work together as teams, which virtual collaboration would allow through highly visual content.

There are many virtual whiteboards today that enable effective collaboration for teams of any size. Many of these tools offer even more than a virtual whiteboard, giving users the ability to brainstorm together and collaborate on ideas to fuel more innovation in the workspace, regardless of where each team member is located.

Specifically, video messaging has become increasingly vital in the creative space, with software such as Slack making it easy to record and share videos to improve overall efficiency among teams.

Video Creation Tools

Yet another innovation in video is the development of no-pro video creation, which consists of tools that nearly anyone can easily pick up and use to create high-quality videos. Tools such as Canva and Wibbitz make it easy to instantly produce and share videos that engage audiences, without the headache that might come with more professional software. Creators can almost instantly create compelling footage that connects with audiences in as little as minutes, saving a lot of time on production and editing.

5G Integration

5G is the fifth generation of the mobile connectivity standard. It’s already big, but it’s going to be even bigger as it continues to expand across the globe. 5G technology will ultimately change apps and app development through its unmatched speed and interconnectivity. The fact is that 5G’s latency is under a millisecond in duration, which is far faster than the 300-millisecond reaction time seen with people.

The capabilities of 5G technology will alter everything from AR and virtual reality (VR) to driverless cars and the Internet of Things (IoT). Apps will also be able to take full advantage of this technology to allow for superior mobile performance. In addition, some other benefits of 5G include increased mobile battery life through more efficient processes and a higher radio frequency with a shorter wavelength, which will allow apps to practice more precise geofencing and geo targeting.

Wearable Technology

More and more people are using wearable technology that allows for even greater interactivity with technology. For instance, users would be able to browse websites just as easily on certain wearable devices as they would on a smartphone or desktop. While this may make configuration more challenging, wearables would become more convenient than a lot of other technology.

One of the biggest recent use cases for wearables that led to a surge in their popularity was the COVID-19 pandemic in 2020. Certain wearables can function as detectors of infections with no symptoms or before symptoms become apparent. Meanwhile, devices like FitBit allow people to keep track of their health to make sure they’re staying in good condition.

mCommerce

mCommerce, in conjunction with beacon technology, will continue to experience its own innovations.

Beacon technology uses wireless transmitters that connect with tools such as Apple’s Bluetooth device to send signals to nearby smart devices. They’re among the latest innovations in proximity marketing and location technology. Using this tech, it’s easier to connect and send data to smart devices for increased ease and accuracy of location-based searching.

Because of innovations in beacon technology, mCommerce will benefit from improved efficiency of mobile payments. Beacons will enable mobile users to pay for products and services via their mobile wallets to effectively mitigate the need for physical payment options such as credit and debit cards. The convenience of mobile payments using beacon technology will essentially eliminate the need to stand in line and wait to pay when people can instantly checkout.

Due to the rise in mobile payments, more and more brands will have reason to allow customers to pay through mobile devices using compatible payment apps, which would streamline the ordering process. Increased ease of ordering will also mean more profits for businesses, encouraging them to invest in this technology.

The Increased Prevalence of Bots

Interactive chatbots are also going to be more and more relevant for mobile users and many others. Today’s advancements in technologies such as machine learning, natural language processing (NPL), and AI make chatbots more reliable than ever when it comes to connecting with potential and existing customers and users.

More optimized chatbots can conduct more conversational chats with users and make people feel as if they’re speaking to a real person in many instances. While the technology isn’t perfect, people can easily interact with chatbots to get answers to questions they have and learn more information when live representatives aren’t available. Chatbots will even be able to tailor conversations based on users’ unique preferences and interests, all while using techniques such as voice and facial recognition, semantic search, and sentiment analysis.

A growing number of apps are also using chatbots to optimize the user experience and offer 24/7 support.

AI

AI has long been in development, but it’s only going to continue to improve over time and benefit users and programmers alike. ML can help save more time on app development, which increases speed to market. Additionally, the combination of AI and ML can minimize the risk of human error that could otherwise compromise the user experience.

AI can also allow for perfectly personalized experiences for mobile users. For example, restaurants can offer personalized menus on their apps based on what the customer likes or has previously ordered, expediting the ordering process. Restaurants could also offer different menus through apps or other platforms based on the time of day, switching from breakfast to lunch to dinner without any need to manually do so.

Blockchain

Blockchain is becoming increasingly popular as a means of securing data, including everything from personal documents to records of transactions for cryptocurrencies.

It benefits many individuals in a number of ways. Some examples of applications for blockchain include:

  • Cybersecurity — The immutability of the ledger helps prevent potential hacking attempts from succeeding.
  • Digital Identity and Passports — Blockchain allows for the elimination of paperwork and the potential for fraudulent identities.
  • Smart Contracts — Individuals can purchase or sell items without paying third parties any type of commission.
  • Cloud Storage — Cloud management benefits from improved security through decentralized networks in lieu of centralized security.
  • Medical and Healthcare — Patient-to-doctor and patient-to-hospital transactions are automated and transparent.
  • Voting Systems — Blockchain mitigates the risk of counterfeit votes throughout election periods.
  • Banking and Finance — Payment processing is simplified with increased efficiency, security, and speed.
  • IoT — IoT applications can transmit data around transactions to blockchains.

App Stories

Personalization and bite-sized experiences are elements that many app users crave today. In an effort to provide these experiences for users, many apps are using something called in-app stories to connect with users.

App stories encourage engagement in a number of ways by personalizing the user experience while serving users relevant and appealing messaging and visuals. Through the use of images, visuals, and relevant text, app stories can appeal to both new and existing users with everything from product recommendations to reminders about items in shopping carts or approaching sales periods. When people load their app, they’ll see a screen devoted to an in-app story that encourages people to perform a specific actions.

In eCommerce apps, you can also use app stories to create something called shoppable videos. A video of someone modeling with a product or an appealing video of the product on display on its own can help increase sales, with a convenient “Buy Now” button or another CTA driving sales.

In addition to app stories, we also offer businesses the chance to implement web stories that increase session duration and engagement on websites.

If you want to harness the power of in-app stories for an app, Storyly makes it easy to integrate these stories into the app and web experience. There are many ways to get creative with these stories, as they offer developers the ability to easily customize messaging and visuals to speak to users and best represent brands. We’ll be at SXSW to showcase the nearly endless possibilities we offer through our platform.

Low-Code App Development

To help increase the efficiency of app development, app owners can use low-code app development frameworks. These frameworks are particularly helpful for developing apps with minimal resources and tight time restrictions. Developers can create and publish apps with little coding experience, which can help them get their app out to the public sooner.

Low-code app development platforms keep the development process simple, offering the ability to easily put together an app using an intuitive AI and drag-and-drop functionalities. Although traditional app coding will remain relevant in the years to come, low-code app development will make it easier for businesses to develop their very first app with minimal coding skills. After launching their app and growing their business, app owners could then outsource coding or hire in-house coders to assist with further development.

Watch for the Latest SXSW Tech Trends

At SXSW’s Creative Industries Expo, many brands will be there to showcase technologies such as the above trends, along with many other innovations. Storyly will be there to connect with others in the creative industries to learn more about what developments are on the horizon. If you’re planning on attending SXSW this year and checking out the Creative Industries Expo, we hope to see you there.

What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

How to customize formatting for each rich text

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Integer porttitor pretium massa sagittis cursus. Etiam egestas turpis vitae sem mattis semper placerat in nibh. Nullam tempus ligula sit amet turpis laoreet, et interdum purus hendrerit. Donec tortor massa, ultricies vitae laoreet a, facilisis quis orci.

Pellentesque rutrum erat eget neque accumsan porttitor. Aenean id consequat orci. Aliquam euismod finibus lacus, eu ultrices mauris interdum eu. Nulla tempor ac risus vel congue. Integer imperdiet purus ut turpis ultricies consequat.
  • Sed sagittis, ipsum pellentesque luctus porttitor
  • metus nisl vehicula ex, ut bibendum dui lectus ac odio
  • In faucibus laoreet malesuada. Fusce finibus eros vel nisl sodales congue.
  • Duis in massa mi. Donec venenatis, lectus interdum scelerisque pellentesque, orci lorem maximus ante, fermentum scelerisque dolor est eget nisl.
  • Cras aliquam pulvinar hendrerit. Morbi blandit auctor risus vitae consectetur. Sed auctor mauris eu velit imperdiet tincidunt.
  1. Sed sagittis, ipsum pellentesque luctus porttitor
  2. Ut quis dapibus elit. Nunc non sagittis quam.
  3. Nullam est est, posuere eget orci et, laoreet pharetra tortor.
  4. Nulla felis nisl, viverra sit amet mi id, volutpat ornare est. Ut ullamcorper sed dui sit amet pellentesque. Donec vel lectus id ipsum varius pellentesque et nec elit.
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