Every year, new and familiar names top the lists of mobile marketers as they lead the way in the mobile industry. The following is a comprehensive list of some of the most active mobile marketing experts to watch for in 2022, including LinkedIn marketing influencers and others.
To help fuel mobile growth, Steve Young founded App Masters, which is a YouTube channel covering a variety of topics, including App Store Optimization (ASO), app store features, influencer marketing, content marketing, and more. Steve has helped mobile companies dramatically increase their downloads, monetization, and retention.
Steve discusses the benefits of using in-app stories in some of his videos, including “Skyrocket Your Engagement with In-App Stories” and “This In-App Marketing Strategy Will Increase Engagement & Sales.“
Jayne Peressini is a mobile marketer who has worked at companies such as EA, DraftKings, and Gala Games. She currently works at Dapper Labs to enable the growth of NFTs, mobile games, and blockchain. At EA, Jayne’s team is responsible for managing user acquisition, retention, and retargeting for EA’s many games.
Peggy Anne Salz is a mobile analyst who often contributes to many media outlets, including Forbes and the Harvard Business Review. On these platforms, she shares many details about the latest trends and developments in mobile marketing, apps, innovation, and customer engagement. She is also the Chief Analyst and founder of MobileGroove, which features a wide range of resources covering almost every topic in the mobile app industry.
Claire Rozain is a mobile growth expert, with experience in user acquisition for Product Madness, mobility with Mappy, dating with Match EMEA, and user acquisition again for Rovio. She focuses primarily on top-of-funnel organic and paid strategies to reach mobile users.
Brian Solis has a lot of experience in social and digital marketing and was heavily involved in these industries early on. Today, he’s an innovator in the mobile app industry and is known for his keynote speeches and books. He also offers many insights into technology trends.
Evans working as Growth and Product Design at Guru. She is the founding partner of Paperflip. She is an expert in mobile and arowth.
Andy Carvell is behind both Phiture Mobile Growth Consultancy and Mobile Growth Stack. The latter is a publication offering industry insights into mobile app scaling. He provides guidance to mobile businesses on how to increase their user base, with more than 18 years in the mobile industry behind him. He’s also worked as a SoundCloud growth lead and mobile game developer.
Thomas Hopkins is a mobile marketing leader and founder of a teach-and-share startup. He has worked in user acquisition at Rocket Games and RockYou, managed lifecycle marketing and performance at MasterClass, and managed a division of Lyft. Today, he works as a consultant.
Dmitry Gubanenkov specializes in mobile user acquisition and ad monetization. He has been in the gaming industry since 2011. He helped many startups grow as an expert in mobile marketing.
Andrew Chen has experience across a wide range of apps. He has worked as a Rider Growth leader at Uber with a specialization in user acquisition, churn, and experience, along with notification marketing. Additionally, he has helped fuel the growth of many brands such as Grovo, Product Hunt, Dropbox, and Barkbox. He currently works at Andreessen Horowitz, which is a type of venture capital firm investing in startups.
Gabe Kwakyi has gained a lot of experience in mobile marketing and user acquisition over the years, with knowledge in ASO, organic growth, paid acquisition, and data. He currently works at Phiture, where he serves as a mobile growth expert. In 2015, he also founded Incipia, a digital marketing strategy, creative, and media buying agency.
Luke Wroblewski works as a Product Director at Google. With more than 26 years of experience leading the digital industry, Luke has developed software that billions of people all over the world use. He has also given speeches at international workshops and has published three books about web design.
Annica Lin has worked in many areas, getting her start as a mobile marketing intern and eventually working her way up to VP of growth marketing. Now working at Sable, Annica previously worked as a marketing leader for Thimble and Stash.
Nir Eyal is an author and angel investor, known for his bestselling books Indistractible: How to Control Your Attention and Choose Your Life and Hooked: How to Build Habit-Forming Products. In addition, he has had articles published in Harvard Business Review, The Atlantic, TechCrunch, and Psychology Today.
Lomit Patel has achieved a lot over the course of his colorful career. He has published a bestselling book on AI, fulfilled multiple roles as Senior Vice President at Together Labs, IMVU, and other companies. He has also contributed as a writer at ClickZ.
Benedict Evans works as an independent analyst with previous experience in consulting, equity research, venture capital, and strategy. His expertise in data analysis applies more specifically to mobile app development. He has published many articles and newsletters to share his ideas, and he has participated in international tech conferences, where he’s given presentations.
Drew Frost is a mobile marketing team leader at Sam’s Club and is in charge of overseeing the brand’s Sam’s Wholesale App. He also manages Sam’s Club’s Scan & Go, which is their in-store shopping app. In addition to Sam’s Club, Drew worked in website monetization, advertising technology, advertiser relations, mobile marketing, loyalty marketing, and behavioral science at Wal-Mart, Inc.
As the founder of Flash Bright Media and Chief Executive Officer at Mobile Growth Association, Jen Laloup specializes in the growth and scaling of organizations. She focuses on increasing development and performance, operations, organizational management, and content strategy and distribution.
Maribel Lopez founded her company Lopez Research, which is a market strategy and research consulting company that helps monitor trends in the technology industry. These trends include cloud computing, mobile devices, AI, and the Internet of Things (IoT). She also co-founded the Emerging Technology Research Council, which is a community consisting of technical leaders. She has many successful clients, with 10 of them now Fortune 30 companies. Also published a book, Right Time Experiences: Driving Revenue With Mobile and Big Data.
Patrick Stal is a CMO at WorldRemit with years of experience working for companies like Uber and TomTom. Today, he’s a VP of global marketing with N26, which is a leader in the fintech industry. He enjoys leading, scaling, and building teams and brands in environments experiencing high growth. He has also worked in 40 and several lines of business.
Harry McCracken serves as Fast Company’s technology editor. He’s also a top influencer when it comes to predicting upcoming tech trends, along with trends in mobile app development. While not necessarily a mobile marketer, he offers plenty of insights into this industry, with experience working as an editor at Technologizer, Time, and PC World.
Jon Hook is an investor with five to six roles behind him, and he has worked as the chief revenue officer at Homa Games. He now works as CEO of BoomHits, which is a BoomBit Group company, both of which are responsible for helping grow mobile games.
Scott Brinker currently works as the VP of HubSpot’s Platform Ecosystem. Additionally, he manages the Chief Marketing Technologist Blog as the site’s author and editor. His blog covers many topics in the technology and marketing industries alike, with many of his interviewees and article subjects including mobile marketers and mobile app thought leaders, many of whom offer insights into future trends.
Thomas Petit is a mobile expert who has completed work on many types of apps over the years. As a result, he has a solid understanding of what works and what doesn’t with just about any app. Thomas has a history in digital marketing, including strategic guidance and execution on activation, user acquisition, and monetization. Now he focuses on the marketing of B2C and subscription-based iOS apps. Some of the many companies he’s worked with include RevenueCat, Mojo, Deezer, Lucid, and Pictarine.
Shamanth Rao is the founder of RocketShip HQ, which aims to help mobile apps grow through user acquisition campaigns. He also runs a mobile user acquisition show, on which he interviews many experts in the mobile industry. He has assisted companies such as FreshPlanet, Zynga, and InMobi with mobile growth.
Aykut Bal is the Head of Product of Storyly providing mobile apps and websites with the ability to create and publish their own Stories on their own platforms. He started his career at Microsoft consulting enterprises on software development projects. He’s especially passionate about revolutionary technologies and products that can ignite behavioral change. Bal describes himself as a full-time product manager and software engineer, part-time writer, and actor.
Sylvain Gauchet is a Mobile Marketer at Babbel. He shares mobile growth insights on the GrowthGems website periodically. He is also very knowledgeable about creative optimization and ASO.
Susan Kuo is a marketing expert with a rich background. She has worked as a VP of sales for several tech companies. She has also served as the head of marketing for InMobi, and was the executive of a company that Facebook eventually acquired. One of her latest achievements is the founder and COO of Singular, which is a marketing measurement company. Additionally, she spreads her knowledge through conferences and webinars and works as a major connector and advocate for women in the tech industry.
Matej Lancaric is another investor in mobile tech, spending more than 25 million Euros on 26 mobile games within a period of eight years. He also found the investment to be profitable. In addition to his long-term run as a successful investor, Matej has founded a mobile growth consultancy.
Jessica Best is a mobile marketer with a specific focus on mobile marketing. She also works with customers who make multi-channel campaigns.
Warren Woodward has an unusual background for a mobile growth expert. Starting as a musician and filmmaker, Warren eventually began exploring online marketing as a means to pay the bills and cover rent. Developing a passion for marketing, he quit his day job and started a solo agency called Handsomest Media. Since then, Warren has helped launch mobile gaming apps for Nexon, Blastworks, and other companies. He now works as Co-Founder and Chief Growth Officer at Upptic, an ASO platform.
Emre Fadıllıoğlu combines a successful corporate career with serial entrepreneurship as a co-founder of multiple companies. Currently, he leads App Samurai as the CEO and co-founder to create a global mobile technology company. Before App Samurai, he co-founded Netvent (2013), a digital marketing agency that still operates today, and Growth Tower (2015), a mobile marketing agency. Previously, he worked in finance, sales, and business development roles at PwC, Inta Spaceturk, Enerjisa, and Oracle.
Dean Takahashi is passionate about games as much as he is about mobile user acquisition. He has written about the gaming industry and the gaming business for both VentureBeat and GamesBeat. With over 28 years of experience as a tech journalist, Dean has also written for the Wall Street Journal, Red Herring, the Dallas Times-Herald, the San Jose Mercury News, the Los Angeles Times, and the Red Herring.
Krum is the founder and CEO of MobileMoxie. She is an expert in mobile marketing with a specific focus mobile SEO and ASO marketing. She has been a speaker at national and international trade events.
Ido Naim also has a focus on the mobile gaming industry. However, he’s equally passionate about how technology and people meet, and the optimization of the user experience. Today, he works as VP of LiveOps at TripleDot Studios.
Irem Isik is responsible for capturing the pain points of clients’ businesses and providing consultancy on mobile growth via App Samurai products, with a special focus on Storyly. As a former brand manager, she led FMCG love brands, Algida (Wall’s) and Lipton at Unilever and Nescafé at Nestlé for approximately 6 years. However, Irem was always excited about new tech that can service next generation brand building. So, in 2017, she switched gears to ad-tech with App Samurai. Since then, she’s been working to ensure optimal utilization of products for client success and brand loyalty.
Eric Seufert is a mobile marketing leader with many years of experience in this industry. He founded MobileDevMemo, which is a Slack channel and website popular among mobile growth professionals. He has a deep understanding of the mobile industry and all it involves, reporting, analyzing, and consulting on this industry with unparalleled expertise. Also, he has served as a growth leader at Rovio.
Moritz Daan is the author of Advanced App Store Optimization: A Complete Guide to A.S.O. He is Founder and Partner at Phiture Mobile Growth Consultancy. He was previously the founder and CEO of Omerta Game Ltd.
Raja Rajamannar is another big name in the marketing industry, with experience as the CMO of Mastercard. He is also the bestselling author of the book Quantum Marketing, which is about the future of marketing based on the collision of multiple types of technologies.
All of these mobile marketing influencers and more are likely to continue making waves in the mobile industry. From mobile growth and marketing experts to respected journalists, these professionals are among the many who have either established themselves as industry leaders or are quickly developing into them. As 2022 and the years beyond progress, it’ll be important to keep an eye out for these professionals. By following them and others, you’ll be able to develop a more complete picture of the mobile marketing industry and determine how to grow your own mobile business.
For many years, Martijn Lancee worked in Business Development, Account Manager, Strategy and Business Development at Google. Now he is working in Strategy and Business Development, Mobile Growth on LinkedIn.