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App Revenue

30 Useful Facts about App Revenue You Need to Know

Cansu Benli
September 20, 2022

Mobile apps are a part of our daily lives, and it would not be wrong to consider us dependent on these apps to perform everyday tasks. Hence, the apps are significant for the users. Know that they hold more importance for the developers as the apps are their bread and butter.

Are you an app owner? Want to know all about app revenue? Cannot find complete information elsewhere? We got you covered! Read the following article.

1. Including various advertisements is the key to enhance daily app revenue.

If you are a mobile app owner, especially a free app owner, and looking to generate considerable revenue from the app, include different types of advertisements in your mobile app. Surprisingly, in 2020 the amount of global spending on ads was 276.21 billion USD, and it is predicted to increase by 341.18 billion in 2021. So, you can display commercials in full-screen pop-ups, banners, and videos along with native ads depending upon your preference.

2. People give 90% of their time to mobile applications.

When searching for how to increase app revenues, you need to pay special attention to your audience’s time on their phone. Surprisingly, an individual spends around four hours and twenty minutes on mobile apps. According to data by Adjust, the session length has increased in all categories, especially in shopping, sports, games, and classifieds. Overall, marketers’ reports reveal that out of the time spent on the phone, 90% is spent on the apps alone.

3. The top apps globally are Facebook and WhatsApp.

Both communication and socializing apps have attracted more users than any other app around the globe. Facebook has four out of five scores in the most downloaded and used apps. At the same time, WhatsApp is one of the apps with the most active users.

4. Users spend more on video apps.

When considering mobile app revenue by category, the most spent subscriptions are on video applications. As videos are used for multiple purposes, video apps have become the need of time.

5. Your app in the Apple App Store will bring in double revenue.

Factually, with stricter competition comes more significant revenue as Apple App Store brings up more competition. Hence, the income it brings is also almost double what you would receive from the Google Play Store. After bidding your app on both platforms, measure the revenue by using a mobile app ad revenue calculator. You will be amazed by the results.

6. The mobile app revenue is likely to hit $935 billion by 2023.

The amount of businesses building apps and the positive responses by users in the form of app retention are leading to the growth of the applications market. Surprisingly, in the global revenue of 2021, a 31% increase was observed in demand for the applications.

7. Users have more than ten apps on their phones.

According to data by Statista, every user has at least ten applications downloaded on their phone. This is essential to understand the app ad revenue per user and make changes in the strategies accordingly.

8. The number one reason to uninstall an app is its uselessness.

When CleverTap collected data for the top reasons for uninstalling apps, the first one was because an app was not in use. Lack of use of a mobile app addresses less value and functionality as well as poor engagement. Eventually, people find themselves not using the app and uninstall it.

9. Adding online payment methods can favor your app.

Online payment is not new to the mobile ecosystem. However, it becomes possible to encounter more diverse ways without users needing to visit another app or web page. You can add some cashless payment methods for transactions, such as wallets. Since user-friendliness always wins, you can generate remarkable revenue through in-app payments.

10. Gaming apps generate the highest revenues.

Both the statistics of 2020 or 2021 are vivid proof of how the audience of the gaming apps keeps getting stronger and more crowded with time when we look at the app revenue by category. Although the development of such apps is complex, its increasing revenue and retaining abilities keep surprising the developers. In fact, apart from high session length and user retention, users also do not mind paying on such apps, offering a boost to the in-app revenue.

11. Partnerships can prove to be beneficial for higher revenue from mobile apps.

Sponsorships can benefit your mobile app in a hundred ways. You can either find some sponsors to improve your app and market their business through your app, absolutely free. In fact, you can collaborate with some popular companies with many audiences and have sponsorship to improve your app immediately. A more integrated and united app means better mobile app revenue analytics.

12. A shift to mobile from desktop is an opportunity to grab.

Mobile app owners need to understand that mobile internet usage has been increasing exponentially, whereas the rate of desktop usage is going down gradually. Mary Meekers’ report of 2019 addresses an apparent split between desktops and mobiles. Accordingly, there has been a twelve times increase in the use of mobile in 2018 from 2008. Meanwhile, there was no significant increase in the usage of desktops. As for the recent data, the time spent on the mobile phone is around four hours and twenty-three minutes and two hours on the desktop.

13. In-app purchases is the simplest way to generate mobile app revenues.

There are multiple apps, for instance, subscription apps, that are benefiting from in-app purchase revenue. Factually, approximately half of the revenue generated by apps is by including in-app purchases in the game. For instance, you can offer some coins, gems, or other benefits in games, and there are high chances users will make purchases to level up.

14. Offer subscriptions after a certain period.

You might have come across apps that let you enjoy the app and access all its features for a given time, and then they charge you a subscription fee to use the app. The subscription revenue model is the best app revenue model example to make excellent revenue for apps. Unfortunately, as per Sweet Pricing, only 5% of the top apps are using the strategy.

15. The platform you use for your mobile apps plays a crucial role.

Usually, the platform is often ignored. However, the platform you choose to design your mobile app adds majorly to the app monetization statistics. Android has the most users than any other platform, even more than iOS, and that is a fact. However, to reach the maximum audience, you must bid your app on both Android and iOS first to be present to as many people as possible, then go for other platforms.

16. Make maximum use of referral marketing.

In simple words, referral marketing can benefit your mobile app monetization statistics by promoting a third-partys’ service/product/ app through your app. It is one of the top revenue generation models to grab revenue growth opportunities. Among numerous sub-referral marketing models, some of the most top-notch ones include cost per action (CPA), cost per view (CPV), cost per click (CPC), and cost per install (CPI).

17. Free apps are more popular in terms of downloads.

According to Statista Research Department research, free Android and iOS apps had a 95.6% share in the app downloads of 2019. In comparison, the paid apps were only possible to enjoy a market share of 4.4%. Additionally, in 2021, the market share for the free apps on Android and iOS was 96.7%. Conversely, for the paid apps, it was just 3.3%. So, a free app attracts more users, is downloaded more, and consequently enhances the overall app revenue estimate.

18. Users do not want to pay for an app before downloading it.

When you look at global app revenue, you will notice that the revenue of freely downloadable apps constitutes 98% of it. However, if you add charges before the user gets to try the application, it is a drawback. Therefore, work on your monetization strategy and provide users at least with a trial period before starting to charge them.

19. Crowdfunding can offer a significant boost to app revenue estimates.

When the mobile app advertising revenue was checked, the crowdfunding model turned to be a great revenue generation model. In this, you exchange your application’s idea, or you publish a minimal viable product (MVP) on some platforms like Kickstarter, CrowdFunder, etc. When you receive funds through crowdfunding, you will be doing what is needed in marketing.

20. Placing referral links is an excellent tip.

When looking for how to get more app revenue, you need to know about affiliate links. In this strategy, top developers include reference links of other wealthy parties in their applications. With every click, there is a certain amount earned by the mobile app owner.

21. Push notifications help you generate x10 revenue.

App revenue data reveals that push notifications might be a good answer to generating revenue from mobile apps. If you are thinking about making money with push notifications, you need to focus on three things: The message, the user, and the time. Sending the right message at the right time to the right user not only increases your referrals but also assists in generating in-app advertising revenue.

22. Approximately three million apps are available on the Play Store and 4.4 Million on the App Store.

Are you surprised? Two of the most famous platforms to bid apps are Google Play Store and Apple App Store. In 2020, around 2.96 million apps were available on the Google Play Store, whereas 4.37 million apps on the Apple App Store, according to Statista. The Google Play Store has less competition. However, the competition is slightly severe on the Apple App Store, especially for gaming apps.

23. Minecraft is the top-selling app of 2021.

Minecraft, a top-rated game, became the top-selling app for the year 2021. The game is available on different versions, including iOS, Android, and Windows Phone. The price of the application currently is $6.99. Surprisingly, there were more than twenty-one million downloads this year.

24. Around $380 billion is spent yearly on in-app purchases.

One of the points above was to include in-app purchases. The reason behind that was one of the most significant facts about mobile apps, which ZDNet reveals. According to Android and iPhone app revenue statistics, there is $380 billion generated from in-app purchases in 2021. Hence, the higher the purchases, the more the revenue for the mobile app owners.

25. The most revenue generated in 2020 was by Calorie Counter app

According to Statista, the revenue of $1,241,651 was tracked for the app Calorie Counter – MyFitnessPal using the app revenue tracker. The application by the immense boost in the number of in-app purchases amazed the competitors.

26. Most of the apps with subscriptions are non-gaming apps.

Although the gaming apps are top-rated among users, that does not mean they will always serve your purpose. According to App Annie, 91% of subscriptions came from non-gaming apps on Google Play Store whereas 97% from Apple App Store; the statistics speak for themselves.

27. Around 71% of users uninstall an app because of crashes.

App crashes are very annoying for users. You can think of it by keeping yourself in the position of the user. Unfortunately, app crashes are why most people uninstall the apps, leading to less retention, low engagement, and no revenue.

28. Physical purchases in apps help them grow.

You must have come across apps that are made for other purposes but are also selling physical goods through their apps. For install, Angry Birds game has been selling Rovios’ products, approximately a million each month.

29. It is not just the youth who spends time using mobile apps.

Although most of the time spent on mobile apps is by people aged 18-24, people of older age are not as behind. In present times, even people aged from 45-54 spend around seventy-five minutes on mobile apps daily.

30. Only 8% of the time accounts for browsing by mobile users.

To understand what significance apps have these days is clear by Hootsuites’ report that only 8% of the total time spent on mobile phones is spent on the web browser. Hence, it is apparent that the rest is spent on apps.

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