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Video commerce is reshaping the way consumers shop online in 2024. With a seamless blend of video content and eCommerce, shoppers can discover and buy products directly from videos, whether it’s a live stream, a quick product showcase, or an influencer recommendation. In this blog, we cover key statistics and trends in video commerce, explore platform-specific insights, and offer actionable tips to help brands stay ahead in the digital shopping space, especially across Europe and the UK.
Every cart left behind means lost revenue for eCommerce businesses. In our latest blog, we dive into the top 11 reasons why shoppers abandon their carts, from surprise fees to complex checkout processes. Discover actionable strategies to turn those abandoned carts into completed sales and boost your conversion rates!
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Video shopping is revolutionizing the eCom and retail world by blending engaging video content with the ease of online shopping. From Shoppable Stories to Storyly's new TikTok-like vertical video feed, brands can now create interactive, seamless shopping experiences that turn casual browsers into buyers. Learn how to leverage Storyly’s innovative shoppable content solutions to transform your brand's shopping experience.
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Unlock the full potential of your eCommerce videos with shoppable content! In this blog post, we explore how to create engaging, interactive videos that seamlessly blend entertainment with instant shopping opportunities. Learn how key elements like clickable product tags, gamification, interactive elements, and personalization can boost viewer engagement, increase conversions, and drive sales. Discover actionable strategies to turn passive viewers into active shoppers, with insights on crafting compelling CTAs, optimizing for mobile, and integrating products naturally. Dive in to learn more.
Now is the time to celebrate those who go above and beyond in their content, interactivity, and creativity. That’s why we’re thrilled to introduce our new Storyly BFCM Superstars Contest—a friendly competition for our amazing customers to showcase their most engaging and effective campaigns.
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Discover the top holiday trends and stats shaping eCommerce. From early shopping habits and the rise of AI-powered gift assistants to the growing appeal of second-hand items, this blog dives into the key insights you need to stay ahead. Explore how consumers are navigating economic challenges while still embracing the festive spirit. With actionable tips for retailers, it's the ultimate guide to make the most of this holiday season in Europe and the UK.
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This blog covers 11 effective mobile marketing campaigns that stand out for their creativity and smart planning. It explains why mobile marketing is crucial today and gives examples like Duolingo's fun reminders and IKEA's AR shopping app to show how these strategies can boost engagement and brand loyalty. These campaigns offer practical tips for marketers wanting to make a real impact in the mobile space, making the guide a helpful tool for anyone looking to improve their marketing tactics.
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Boost your website's engagement with these 11 proven strategies! From optimizing your page load speed and enhancing mobile design to creating compelling content and leveraging social proof, this blog offers practical tips to keep visitors hooked. Learn how integrating Web Stories and implementing effective SEO practices can increase user interaction and retention. Dive into the importance of building community and utilizing analytics to continually refine your approach. Whether you're aiming for more traffic, customer conversions, or stronger reader retention, these strategies will help you enhance your website's performance and achieve your goals.
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This blog post explores the top 14 customer engagement software solutions that help businesses foster deep connections with their customers beyond mere transactions. Platforms like Storyly, Salesforce Service Cloud, and HubSpot Service Hub are highlighted for their abilities to create personalized, seamless experiences across various touchpoints, from initial interaction to post-purchase support. Each software is evaluated based on user-friendliness, integration capabilities, personalization, analytics, and more, ensuring a fit for diverse business needs. Whether you're a small startup or a large enterprise, these tools offer powerful ways to enhance engagement, loyalty, and long-term value, ensuring your customer interactions cut through the digital noise.
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Discover the secrets to mastering your back-to-school campaigns with our latest blog post. This comprehensive guide dives into the transition from summer ease to the bustling back-to-school season, exploring opportunities for marketers in retail, eCommerce, and CPG sectors. From early sales access to leveraging zero-party data for segmentation, experts share invaluable insights to not just survive but thrive during this crucial period. Whether you're looking to enhance customer retention, personalize your marketing efforts, or boost your Q4 preparations, these expert tips will equip you with strategies to elevate your brand and captivate your target audience.
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This blog emphasizes the importance of treating customers as individuals to foster loyalty and retention. Highlighting data, it notes that a vast majority of customers prefer personalized experiences, which significantly boost satisfaction and engagement. The blog outlines various personalized content strategies, such as targeted emails, tailored website experiences, and leveraging AI for dynamic content personalization. It underscores that effective personalization can enhance user experience, increase loyalty, reduce churn rates, and deliver a higher return on investment. Overall, personalized content is presented as crucial for maintaining competitive advantage and fostering long-term customer relationships.
Back-to-school shopping is expected to hit $41.5 billion in 2024, making it crucial for eCommerce and retail. Storyly offers interactive, personalized, and shoppable content to help businesses stand out and engage customers during this peak season.
Customer retention is crucial for business success as it is cost-effective and boosts profitability. Retained customers spend more and act as brand advocates. This blog outlines 25 strategies to increase customer retention, including leveraging tools like Storyly, providing excellent customer service, personalizing experiences, implementing loyalty programs, and using gamification.
This blog post outlines how to create an effective user engagement strategy, emphasizing the importance of setting clear objectives, knowing your audience, and creating compelling content. It highlights the benefits of leveraging personalization, social proof, and gamification to boost engagement. The post also introduces Storyly as a tool for creating interactive and personalized content experiences. Key examples from successful brands like Netflix and Starbucks are provided to illustrate best practices.
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The internet can seem like a wonderland of connectivity, and the importance of being part of that connection is increasingly important to the daily lives of people around the globe. Unfortunately, however, making sure that digital communication is accessible to people with disabilities isn’t always a high priority as new technologies are being developed.
One of the reasons we love the Story format so much is that it’s just as easy to create engaging touchpoints for your audience as it is for users to enjoy and consume content. As a communication channel, Stories add a whole new dimension of communication possibilities for apps and websites to directly interact with their audiences. Stories are full-screen, mobile-native, and captivating in a way that gives users a frictionless, customized experience. The Story format inherently makes it easier for users to consume content, and with new accessibility features added, Storyly is making it even easier to make Story content accessible for users of all abilities. As Storyly continues to evolve and expand, we’re committed to keeping digital accessibility a priority within our designs to help create a mobile ecosystem that meets the needs of Story creators and their audiences. We are always learning more about ways to eliminate technological barriers and will continue to offer accessibility features as they are created, but we’d like to share a few of the latest developments here.
In this guide to in-app communities, we'll explore why you need them, how to get started with in-app communities, some of the challenges you might face along the way, and some best practices for building them.
To compete in this ever-growing industry, niche apps have to invest more in their own channels to provide a better experience for users. Storyly Stories help travel apps do exactly that. This service allows marketing and product teams to utilize Storyly to ensure that they are making the most of every feature of their travel app.
Storyly makes it easy to connect with users at any stage of their brand journey with mobile-native Stories that are intuitive, inspiring, and engaging, but we’re always working towards new capabilities and connections to help marketers create their best campaigns.
If you’re familiar with Storyly, it’s likely that you’re also familiar with all the ways that Stories can help brands achieve their engagement and revenue goals. But did you know that we also offer Story capabilities for websites? The same benefits of adding a Story layer to apps are now accessible for websites as well, and we’re constantly adding new features to make them even more fun and effective. Let’s take a look at some of the recent upgrades for Web Stories!
Digital advertising spending already tops $100 billion per year in the United States, and the figure is only expected to grow. Despite their enormous efforts and deep pockets, digital marketers only see a conversion rate of about 2.86%.
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