Sephora is the global leader in prestige beauty retail, committed to blending innovation with customer experience across both digital and in-store journeys. As mobile became the centerpiece of customer interaction, Sephora sought to enrich its app with immersive, social-inspired experiences that matched modern shopping behaviors and helped the brand differentiate in a competitive landscape.

This is where Storyly stepped in.

Mission: Elevate the App Experience With Interactive Content

For Sephora, attracting users into the app was only the first step. The real mission was to:

• Increase conversion rates by connecting content directly to purchase journeys.
  
• Increase engagement and app visit frequency, encouraging customers to return more often.
  
• Reduce dependence on static banners, which lacked interactivity and personalization.
  
• Build stronger relationships with Gen Z customers, who expect dynamic, mobile-first video content.
  
• Extend impact beyond eCommerce to also support retail performance.

Solution: Stories and Video Feed as a Smart Engagement Layer

Sephora introduced Storyly across its app, with a special highlight: the entire Beauty Feed page was powered by Storyly Stories and Video Feed widgets. Dedicating a full page to Storyly demonstrated Sephora’s commitment to making interactive content a core part of its app journey.

• Interactive formats like polls, quizzes, and swipe actions turned passive browsing into active engagement.
  
• Educational and inspirational content such as tutorials, brand-founder moments, and product spotlights gave customers reasons to explore further.
  
• Strategic placements across the homepage and beauty feed ensured seamless navigation from immersive content to product detail pages (PDPs).

‍“Storyly offers a user-friendly interface equipped with a comprehensive suite of social engagement features, including polls and customizable call-to-action buttons. The customer success team is exceptionally helpful and responsive. This integration has demonstrably improved our key performance indicators, specifically driving a noticeable increase in both app revisits and overall user engagement.”
— Yukee N., Mobile Growth Assistant Manager, Sephora

Experiment Time: Measuring the True Impact

Sephora conducted a four-week A/B test in Australia, exposing 80% of app users to Storyly and keeping 20% as a control group. The test measured conversion, retention, engagement, and revenue outcomes.

The Results: Beauty Meets Performance

The experiment validated Storyly as a strategic growth driver:

• +8.5% increase in conversion rate.
  
• +12% uplift in session frequency per user.
  
• +139% higher engagement rate among Storyly users.
  
• +133% more retail orders influenced by Storyly.
  
• Double-digit monthly revenue uplift potential, scalable across regions.
  
• 40% of Storyly users were Gen Z, showing the feature’s strength in engaging younger audiences.
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Following these incredible results in Australia, Sephora took this success even further, expanding Storyly to Singapore, Malaysia, New Zealand, and Thailand across the region.

Looking Ahead

Encouraged by these results, Sephora has expanded Storyly adoption to additional markets and is exploring new ways to maximize its impact:

• Expand product discovery through Stories, guiding users seamlessly to product detail pages.
  
• Omnichannel integration, using Storyly to promote in-store events and retail offers.
  
• Feature marketing pushes across email, social, and push notifications to increase adoption further.
  
• Content optimization with a focus on UGC and educational content, proven to sustain higher engagement and completion rates.
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By transforming its app into a space for continuous discovery, personalized experiences, and measurable conversions, Sephora has redefined what a digital beauty flagship can be.

With Storyly, Sephora doesn’t just capture attention - it converts it into lasting engagement and growth.