Storyly Blog

Every year, new and familiar names top the lists of mobile marketers as they lead the way in the mobile industry. The following is a comprehensive list of some of the most active mobile marketing experts to watch for in 2023 and beyond, including LinkedIn marketing influencers and others.

Data management is crucial for businesses of all types to succeed and create the ideal user and customer experience. To effectively manage data, it's important to understand the different types of data you can collect and analyze. Two main types of data include implicit and explicit data, which can help you better understand your audiences and how they interact with your business.

If you want to stand apart from the many competitors in the eCommerce industry, you need to harness the power of personalization. Through effective personalization, you'll attract and maintain user attention and increase engagement in the long term. In the process, personalization will benefit both the user and online shopping brands.

User engagement remains one of the biggest challenges for brands, especially mobile apps. While acquisition can be difficult on its own, keeping new users engaged is even more difficult when there is so much competition out there seeking users' attention.

User retention is one of the biggest challenges for brands of all types, especially mobile apps. There are several reasons for this, including the issue of attracting relevant users, creating the ideal user experience, and taking other steps to maintain engagement.

As an engagement platform that lets brands embed full-screen, interactive Stories into apps and websites, we’re not only aware of the challenges of navigating user data, but also of the ways in which the Story format can help solve the problem. Which is why we’re thrilled to debut a powerful new feature for Storyly users to develop authentic relationships with their customer base: Audience Builder.