Your Banking App Is Where the Relationship Grows
Customers interact with their banking app around 150 times a year, yet most of those sessions are a balance check and nothing more. This piece looks at what Accenture's 2025 study of 49,300 banking customers says about that gap, and four ways banks are using the sessions they already get to build a relationship customers would actually recommend.
The ad that stays: why this Black Friday is the first one where ads can answer back
OpenAI, TikTok, Google and Meta are all testing the same idea: an ad click that opens a conversation with the brand instead of sending someone away. This piece walks through what each platform is building, why peak season is the real test of the format, and why the knowledge base a brand has written about itself is quietly becoming the creative.
Your Promo Calendar Has Outgrown Your Homepage. Here's How Operators Make Room.
Every licensed operator caps what fits on the homepage, and the promotional calendar keeps growing anyway. This guide compares five ways operators make room for more offers, from extra slots and carousels to compact, expandable formats, and shows what each one costs in attention, speed and control.
Everyone at SBC Summit Will Tell You the Same Three Things. Here's How to Test Them.
SBC Summit brings more than 800 exhibitors to Lisbon, and by the second coffee most of the stands sound identical. Here are five questions that make each claim specific, including the two our own answers are weakest on.
When AI agents choose the products, the brand's own experience gets a new job
AI agents are changing how people discover and buy products, but they may be making brand-owned experiences more important, not less. This article explores the two jobs brands still need to own: shaping the shortlist before an agent is involved and using customer context to create experiences that give people a reason to engage.
ChatGPT Ads for eCommerce: Measure, Test, and Budget
ChatGPT Ads are becoming a new channel for eCommerce, but limited reporting and no query-level data make measurement critical. This article breaks down what brands need to know about campaign setup, tracking, benchmarks, and deciding where ChatGPT Ads fit in the media mix.
How to Audit Your Store for AI Discovery
Learn how to audit your eCommerce store for AI discovery across platforms like ChatGPT, Gemini, Perplexity, and Google AI Overviews. This guide covers how to measure visibility and accuracy, identify gaps, prioritize fixes, and build a repeatable monthly audit process.
The AI Marketing Stack for eCommerce: A Practical Blueprint for Building a Loop You Can Actually Trust
Building an effective AI marketing stack for eCommerce is less about adding more tools and more about connecting data, decisioning, activation, and measurement into one reliable system. This guide breaks down the architecture, governance, migration steps, and measurement principles teams need to turn AI into measurable growth rather than more complexity.
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