Glossary

Explore the key concepts in mobile world.

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A

App Loading
Application Programming Interface (API)
App Rating
Average Revenue per User (ARPU)
App Stickiness
A/B Testing
Customer Relationship Management [System] (CRM)
API Latency
Average Session Duration

C

Customer Journey
Customer Behavior
Crash Rate
Control Group
Conversion Rate
Churn Rate
Conversion
Cohort Analysis
Customer Permissions
Customer Engagement
Customer Retention

D

Daily Active Users (DAU)
Deep Linking
Dynamic Content

E

Exception Events
Email Reputation / Deliverability
eCPM

F

Frequency Capping

G

Geofence

I

In-App Messages
In-App Story
IP Warming

K

K-Factor
Key Performance Indicators (KPIs)

L

Lifetime Value (LTV)

M

Multivariate Testing
MarTech
Mobile Marketing
Monthly Active Users (MAU)
Mobile Moment
Marketing Automation

O

Omnichannel Marketing
Opt-In Prompts
Onboarding

P

Push Notification
Priming for Push
Push Action Buttons
Personalization

R

Relationship Marketing
Retargeting
Rate Limiting
Retention Rate
Rich Push Notifications

S

Segmentation
Sunsetting
Story Interactions
Spam Testing

U

User-Generated Content
User Feedback
User Retention

W

Webhooks
White Labeling

Z

Zero Party Data
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Products
Solutions
Resources
Company

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