Glossary

Explore the key concepts in mobile world.

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A

(App) Stickiness
Application Programming Interface (API)
Average Session Duration
API Latency
Average Revenue per User (ARPU)
App Rating
App Loading
Customer Relationship Management [System] (CRM)
A/B Testing

C

Conversion Rate
Crash Rate
Churn Rate
Customer Retention
Control Group
Customer Behavior
Customer Relationship Management System (CRM)
Cohort Analysis
Conversion
Customer Permissions
Customer Engagement
Customer Journey

D

Deep Linking
Daily Active Users (DAU)
Dynamic Content

E

eCPM
Exception Events
Email Reputation / Deliverability

F

Frequency Capping

G

Geofence

I

In-App Messages
In-App Story
IP Warming

K

K-Factor
Key Performance Indicators (KPIs)

L

Lifetime Value (LTV)

M

Marketing Automation
Multivariate Testing
Monthly Active Users (MAU)
Mobile Moment
Mobile Marketing

O

Opt-In Prompts
Onboarding

P

Personalization
Push Action Buttons
Priming for Push
Push Notification

R

Rich Push
Relationship Marketing
Rate Limiting
Retention Rate
Retargeting

S

Segmentation
Spam Testing
Sunsetting
Story Interactions

U

User Feedback

W

Webhooks
White Labeling
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