Glossary - Storyly

Better email marketing campaigns: Introducing Inbox Stories

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A

Average Session Duration

Application Programming Interface (API)

Average Revenue per User (ARPU)

Average Order Value

Customer Relationship Management [System] (CRM)

C

Customer Lifetime Value (CLV)

Customer Journey

Creator Economy

Customer Behavior

Cohort Analysis

Conversion Rate

Customer Retention

Customer Loyalty

Customer Engagement

Cross-Channel Messaging

D

Daily Active Users (DAU)

Dynamic Content

E

Email Reputation / Deliverability

F

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G

I

Impulse Purchase

In-App Messages

Interactive Content

In-App Purchase (IAP)

K

Key Performance Indicators (KPIs)

L

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M

Marketing Automation

Mobile Marketing

Multivariate Testing

Monthly Active Users (MAU)

O

Omnichannel Marketing

P

Push Action Buttons

Push Notification

Personalization

R

Rich Push Notifications

S

Social Commerce

Shoppertainment

Shoppable Content

Shoppable Video

Story Interactions

U

User Engagement

User-Generated Content

V

Vertical Social Networks

W

Z

Zero Party Data

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