Glossary

Explore the key concepts in mobile world.

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A

App Rating
Average Revenue per User (ARPU)
A/B Testing
(App) Stickiness
Application Programming Interface (API)
Average Session Duration
API Latency
App Loading

C

Conversion
Customer Relationship Management System (CRM)
Customer Journey
Conversion Rate
Customer Behavior
Crash Rate
Customer Engagement
Cohort Analysis
Customer Permissions
Churn Rate
Control Group
Customer Retention

D

Daily Active Users (DAU)
Deep Linking
Dynamic Content

E

Exception Events
Email Reputation / Deliverability
eCPM

F

Frequency Capping

G

Geofence

I

In-App Story
IP Warming
In-App Messages

K

Key Performance Indicators (KPIs)
K-Factor

L

Lifetime Value (LTV)

M

Multivariate Testing
Marketing Automation
Mobile Marketing
Mobile Moment
Monthly Active Users (MAU)

O

Onboarding
Opt-In Prompts

P

Priming for Push
Push Notification
Push Action Buttons
Personalization

R

Retention Rate
Relationship Marketing
Rich Push
Retargeting
Rate Limiting

S

SDK
Segmentation
Spam Testing
Sunsetting
Story Interactions
(App) Stickiness

U

User Feedback

W

Webhooks
White Labeling
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