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Video commerce is reshaping the way consumers shop online in 2024. With a seamless blend of video content and eCommerce, shoppers can discover and buy products directly from videos, whether it’s a live stream, a quick product showcase, or an influencer recommendation. In this blog, we cover key statistics and trends in video commerce, explore platform-specific insights, and offer actionable tips to help brands stay ahead in the digital shopping space, especially across Europe and the UK.
Every cart left behind means lost revenue for eCommerce businesses. In our latest blog, we dive into the top 11 reasons why shoppers abandon their carts, from surprise fees to complex checkout processes. Discover actionable strategies to turn those abandoned carts into completed sales and boost your conversion rates!
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Video shopping is revolutionizing the eCom and retail world by blending engaging video content with the ease of online shopping. From Shoppable Stories to Storyly's new TikTok-like vertical video feed, brands can now create interactive, seamless shopping experiences that turn casual browsers into buyers. Learn how to leverage Storyly’s innovative shoppable content solutions to transform your brand's shopping experience.
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Unlock the full potential of your eCommerce videos with shoppable content! In this blog post, we explore how to create engaging, interactive videos that seamlessly blend entertainment with instant shopping opportunities. Learn how key elements like clickable product tags, gamification, interactive elements, and personalization can boost viewer engagement, increase conversions, and drive sales. Discover actionable strategies to turn passive viewers into active shoppers, with insights on crafting compelling CTAs, optimizing for mobile, and integrating products naturally. Dive in to learn more.
Now is the time to celebrate those who go above and beyond in their content, interactivity, and creativity. That’s why we’re thrilled to introduce our new Storyly BFCM Superstars Contest—a friendly competition for our amazing customers to showcase their most engaging and effective campaigns.
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Discover the top holiday trends and stats shaping eCommerce. From early shopping habits and the rise of AI-powered gift assistants to the growing appeal of second-hand items, this blog dives into the key insights you need to stay ahead. Explore how consumers are navigating economic challenges while still embracing the festive spirit. With actionable tips for retailers, it's the ultimate guide to make the most of this holiday season in Europe and the UK.
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This blog covers 11 effective mobile marketing campaigns that stand out for their creativity and smart planning. It explains why mobile marketing is crucial today and gives examples like Duolingo's fun reminders and IKEA's AR shopping app to show how these strategies can boost engagement and brand loyalty. These campaigns offer practical tips for marketers wanting to make a real impact in the mobile space, making the guide a helpful tool for anyone looking to improve their marketing tactics.
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Boost your website's engagement with these 11 proven strategies! From optimizing your page load speed and enhancing mobile design to creating compelling content and leveraging social proof, this blog offers practical tips to keep visitors hooked. Learn how integrating Web Stories and implementing effective SEO practices can increase user interaction and retention. Dive into the importance of building community and utilizing analytics to continually refine your approach. Whether you're aiming for more traffic, customer conversions, or stronger reader retention, these strategies will help you enhance your website's performance and achieve your goals.
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This blog post explores the top 14 customer engagement software solutions that help businesses foster deep connections with their customers beyond mere transactions. Platforms like Storyly, Salesforce Service Cloud, and HubSpot Service Hub are highlighted for their abilities to create personalized, seamless experiences across various touchpoints, from initial interaction to post-purchase support. Each software is evaluated based on user-friendliness, integration capabilities, personalization, analytics, and more, ensuring a fit for diverse business needs. Whether you're a small startup or a large enterprise, these tools offer powerful ways to enhance engagement, loyalty, and long-term value, ensuring your customer interactions cut through the digital noise.
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Discover the secrets to mastering your back-to-school campaigns with our latest blog post. This comprehensive guide dives into the transition from summer ease to the bustling back-to-school season, exploring opportunities for marketers in retail, eCommerce, and CPG sectors. From early sales access to leveraging zero-party data for segmentation, experts share invaluable insights to not just survive but thrive during this crucial period. Whether you're looking to enhance customer retention, personalize your marketing efforts, or boost your Q4 preparations, these expert tips will equip you with strategies to elevate your brand and captivate your target audience.
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This blog emphasizes the importance of treating customers as individuals to foster loyalty and retention. Highlighting data, it notes that a vast majority of customers prefer personalized experiences, which significantly boost satisfaction and engagement. The blog outlines various personalized content strategies, such as targeted emails, tailored website experiences, and leveraging AI for dynamic content personalization. It underscores that effective personalization can enhance user experience, increase loyalty, reduce churn rates, and deliver a higher return on investment. Overall, personalized content is presented as crucial for maintaining competitive advantage and fostering long-term customer relationships.
Back-to-school shopping is expected to hit $41.5 billion in 2024, making it crucial for eCommerce and retail. Storyly offers interactive, personalized, and shoppable content to help businesses stand out and engage customers during this peak season.
Customer retention is crucial for business success as it is cost-effective and boosts profitability. Retained customers spend more and act as brand advocates. This blog outlines 25 strategies to increase customer retention, including leveraging tools like Storyly, providing excellent customer service, personalizing experiences, implementing loyalty programs, and using gamification.
This blog post outlines how to create an effective user engagement strategy, emphasizing the importance of setting clear objectives, knowing your audience, and creating compelling content. It highlights the benefits of leveraging personalization, social proof, and gamification to boost engagement. The post also introduces Storyly as a tool for creating interactive and personalized content experiences. Key examples from successful brands like Netflix and Starbucks are provided to illustrate best practices.
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This blog post explores 11 common product engagement mistakes that may prevent users from fully embracing a digital product. It provides actionable strategies for each mistake, covering essential areas such as optimizing the onboarding experience, simplifying user interfaces, personalizing user experiences, leveraging data analytics, and ensuring mobile optimization. The post also emphasizes the importance of accessibility, responsive customer support, and impactful UX copy to enhance user engagement and satisfaction.
Product engagement metrics are crucial for understanding how users interact with digital products like apps and websites. These metrics, such as Daily Active Users (DAU), Conversion Rate, and Session Frequency, provide insights into user behavior and help businesses optimize the user experience. Tracking these metrics informs product development, enhances user satisfaction, and drives customer retention. Tools like Google Analytics and Mixpanel aid in tracking these metrics. By focusing on product engagement, businesses can improve their products, increase customer lifetime value, and achieve sustained growth.
This blog explores the crucial role of customer engagement in eCommerce, detailing how effective interactions can enhance customer loyalty, increase lifetime value, and improve brand perception. It outlines 17 strategic approaches to boost engagement, including personalization, quality content, social media utilization, and innovative use of technology like AI and AR. The article emphasizes the importance of a customer-centric approach to foster a connection, reduce churn, and ultimately drive sales and growth in a competitive digital environment.
This article delves into the importance of customer loyalty, defining it as more than just repeat business—it's the emotional and psychological bond customers form with a brand. Highlighting the advantages like increased repeat business, reduced marketing costs, and improved brand reputation, it outlines actionable strategies to foster customer loyalty. These include personalized experiences, excellent customer service, leveraging technology, and implementing loyalty programs. The piece underscores that successful customer loyalty involves creating genuine, enduring connections that benefit both the brand and its customers.
This blog presents twelve innovative customer engagement strategies, emphasizing the importance of personalized experiences for building strong relationships and fostering brand loyalty. These strategies include personalized welcome messages, omnichannel presence, content marketing, and gamification, aiming to turn customers into passionate brand advocates.
This comprehensive blog post delves into the integral role mobile apps play in our daily lives, offering a deep dive into various types of apps such as native, web, hybrid, gaming, business, educational, and lifestyle apps. It highlights how these apps have evolved to become essential tools for communication, productivity, education, and entertainment, transforming how we interact with technology and each other. From enhancing personal well-being to providing endless entertainment options, the post explores the characteristics, benefits, and examples of each app category, providing insights into how mobile applications continue to reshape our world and offer new opportunities for users and developers alike.
This blog post explains what engagement rate is, its importance, and offers a detailed guide on how to calculate it, including a step-by-step breakdown and an example for clarity. The post further explores different types of engagement rates, such as post engagement rate and page engagement rate, each with its pros and cons, and discusses factors that influence engagement, including content quality, timing, visual appeal, call-to-action, audience targeting, and platform algorithms. By understanding and tracking engagement rate, businesses and marketers can gain insights into their content's performance, tailor their strategies for better resonance with their audience, and ultimately drive growth and engagement.
This blog post explores the top retail events of 2024 across Europe, emphasizing the value of in-person networking and industry insights for marketers and business owners. It highlights the significance of events like the Retail Technology Show, Savant eCommerce conferences, World Retail Congress, Shoptalk Europe, WORLDEF Istanbul, and eTail London. The post offers strategies for maximizing event participation, from setting clear objectives and prioritizing activities to engaging actively and following up effectively. It underscores the opportunities these events offer for learning, networking, and business growth.
This comprehensive guide explores the transition from Universal Analytics to Google Analytics 4 (GA4), highlighting GA4's significance for e-commerce businesses. It covers the new dashboard, event-based tracking model, data privacy measures, and machine learning capabilities. The post delves into GA4's benefits, including seamless integration with platforms like Shopify, advanced data analysis with BigQuery, and expanded custom dimensions. Additionally, it provides insights on setting up GA4, creating custom events, understanding attribution strategies, and best practices for revenue attribution, ensuring businesses can fully leverage GA4 to enhance their digital strategy and drive growth.
This comprehensive blog post delves into the significance of loyalty programs in the eCommerce industry, highlighting how these programs not only serve as a token of appreciation towards customers but also act as a pivotal marketing tool for businesses. By offering exclusive rewards and perks, loyalty programs enhance customer retention, gather valuable consumer insights, and personalize the shopping experience. Covering various types of loyalty programs, such as points-based, tiered, and VIP memberships, the article underscores their effectiveness in building a loyal customer base and driving sales. Through real-world examples and statistical evidence, the post illustrates the dual benefits of loyalty programs: they reward customers while providing businesses with a competitive edge in the digital marketplace.
This blog explores the differences between Google Web Stories and Storyly Web Stories, highlighting their features and benefits. While Google Web Stories are optimized for SEO and mobile accessibility, Storyly offers a more immersive, interactive experience with customizable content for both web and app platforms. The comparison delves into personalization, interactivity, SDK integration, and monetization, aiding businesses in choosing the right platform for engaging their audiences.
This blog post celebrates the profound impact mothers have on our lives, highlighting the importance of Mother’s Day 2025. With insights into the history, global celebration dates, and current trends surrounding Mother’s Day, it presents 20 top statistics that reveal the deep appreciation and varied ways we honor our mothers. From spending patterns and popular gifts to the significance of handwritten cards and sustainable choices, these statistics offer a glimpse into the evolving traditions of Mother’s Day. As the day approaches, it's a reminder to express our love and gratitude in meaningful ways, acknowledging the invaluable role mothers play in our lives.
The examples of Rossmann Poland, GetYourGuide, Heetch, Zé Delivery, and Dreams demonstrate the power of Storyly’s personalized Stories on user engagement. From celebrating achievements to mythological storytelling and creative presentation, each of the examples highlight a different aspect of personalization.
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