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By utilizing A/B testing, you can make informed decisions, deliver personalized experiences, and continuously improve your app's or website’s performance, ultimately leading to higher user satisfaction and business success.
In the fast-paced world of digital marketing, data has emerged as a critical driving force for decision-making and strategy development. As we've explored in this blog post, not all data is created equal. Both first-party and third-party data play crucial roles, offering unique advantages and presenting specific challenges.First-party data, derived directly from your customers, is highly accurate, relevant, and compliant with privacy regulations. It provides invaluable insights into your customers' behaviors and preferences, enabling you to personalize experiences and build stronger relationships. However, it is limited by the scope and scale of your customer base, which can restrict the breadth of your insights.On the other hand, third-party data offers a broader view of the market, extending beyond the limits of your existing customer base. It can help fill in gaps in your knowledge, enhance your first-party data, and provide insights into new potential markets. But it comes with its own challenges, including potential quality and accuracy issues, privacy concerns, and costs.Understanding the differences, benefits, and limitations of first-party and third-party data is essential for any business looking to thrive in today's data-driven world. By integrating these insights into your data strategy, you can make more informed decisions, improve your marketing effectiveness, and ultimately drive business growth.Remember, the goal is not to choose between first-party and third-party data, but rather to understand how to use each type of data to its fullest potential, in a way that respects user privacy and complies with all relevant regulations. As we continue to navigate this evolving landscape, the key will be to stay informed, be adaptable, and always keep the needs and preferences of your customers at the heart of your data strategy.
In the success of marketing technologies, a patient and strategic approach is a must. You have to give the technology you are using some time to produce results, while also continuously measuring and analyzing performance to make improvements. But there are also some other things you should consider.
If you've ever shopped online, chances are you've had to deal with returns. It's just part of the process, right? Well, yes and no. For a consumer, being able to return an item can provide them with peace of mind and confidence in their purchasing decisions.
Many people confuse retargeting with remarketing and vice versa. They're similar concepts, but they have some fundamental differences you need to keep in mind if you want to use one or the other. They both entail reaching out to people who have already connected with your brand on some level, but how they do this is considerably different. So what's Retargeting vs Remarketing and what's their difference? Here we'll get into retargeting and remarketing, including their similarities and differences. You may then decide to use one or both to connect with more customers and drive more sales.
Not all content is the same and results in the same level of engagement. Two main types of content to consider include interactive content vs static content. Knowing the difference between them and how they work can help you decide which to use for your business.
When growing your business, one of the best strategies is to maximize your reach. Extending your business beyond your home country can be a great way to grow your customer base, boost profits, and gain an international reputation for your brand. This is known as cross-border eCommerce, and it's crucial in today's eCommerce environment.
The advent of the Digital Age, with the Internet as its centerpiece, forever transformed the way consumers shop. Online shopping, with its convenience and global accessibility, quickly progressed from a novelty to a primary channel for commerce. With the proliferation of mobile devices like smartphones and tablets, the online shopping landscape has evolved even further. It gives rise to new consumer behavior patterns and digital adoption. Here's where omnichannel starts to come in. Let's investigate the evolution of online shopping habits. Especially, in terms of mobile vs. desktop usage, and explore how eCommerce brands can leverage a holistic, omnichannel approach to achieve sustainable growth.
As technology evolves, so do user expectations. Today's digital consumers demand personalized experiences. They desire content that caters to their specific interests, preferences, and behaviors. In response, we've developed a solution that puts customers in charge of their digital experiences - Journeys. Our mission is simple - to enhance your users' journey by showcasing Stories that only appear when specific visibility conditions are met. With the Journeys feature, we're bringing to life a new era of user-focused journeys.
As entrepreneurs, marketers, or stakeholders, we may find ourselves asking: Should we direct our resources toward attracting new customers? Or should we focus more on retaining the ones we already have? The answers to these questions are crucial as they significantly impact a company's growth trajectory and bottom line. In this comprehensive blog post, we delve deep into the realms of customer acquisition and customer retention, dissecting each concept to understand their purposes, techniques, metrics, and impacts on profitability. By doing so, we aim to provide you with a clearer perspective and enable you to strike the right balance in your own business strategy. So whether you're a start-up in the throes of customer acquisition or an established business seeking to boost customer loyalty, this post promises to equip you with valuable insights.
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The internet can seem like a wonderland of connectivity, and the importance of being part of that connection is increasingly important to the daily lives of people around the globe. Unfortunately, however, making sure that digital communication is accessible to people with disabilities isn’t always a high priority as new technologies are being developed.
One of the reasons we love the Story format so much is that it’s just as easy to create engaging touchpoints for your audience as it is for users to enjoy and consume content. As a communication channel, Stories add a whole new dimension of communication possibilities for apps and websites to directly interact with their audiences. Stories are full-screen, mobile-native, and captivating in a way that gives users a frictionless, customized experience. The Story format inherently makes it easier for users to consume content, and with new accessibility features added, Storyly is making it even easier to make Story content accessible for users of all abilities. As Storyly continues to evolve and expand, we’re committed to keeping digital accessibility a priority within our designs to help create a mobile ecosystem that meets the needs of Story creators and their audiences. We are always learning more about ways to eliminate technological barriers and will continue to offer accessibility features as they are created, but we’d like to share a few of the latest developments here.
In this guide to in-app communities, we'll explore why you need them, how to get started with in-app communities, some of the challenges you might face along the way, and some best practices for building them.
To compete in this ever-growing industry, niche apps have to invest more in their own channels to provide a better experience for users. Storyly Stories help travel apps do exactly that. This service allows marketing and product teams to utilize Storyly to ensure that they are making the most of every feature of their travel app.
Storyly makes it easy to connect with users at any stage of their brand journey with mobile-native Stories that are intuitive, inspiring, and engaging, but we’re always working towards new capabilities and connections to help marketers create their best campaigns.
If you’re familiar with Storyly, it’s likely that you’re also familiar with all the ways that Stories can help brands achieve their engagement and revenue goals. But did you know that we also offer Story capabilities for websites? The same benefits of adding a Story layer to apps are now accessible for websites as well, and we’re constantly adding new features to make them even more fun and effective. Let’s take a look at some of the recent upgrades for Web Stories!
Digital advertising spending already tops $100 billion per year in the United States, and the figure is only expected to grow. Despite their enormous efforts and deep pockets, digital marketers only see a conversion rate of about 2.86%.
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