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By utilizing A/B testing, you can make informed decisions, deliver personalized experiences, and continuously improve your app's or website’s performance, ultimately leading to higher user satisfaction and business success.
In the fast-paced world of digital marketing, data has emerged as a critical driving force for decision-making and strategy development. As we've explored in this blog post, not all data is created equal. Both first-party and third-party data play crucial roles, offering unique advantages and presenting specific challenges.First-party data, derived directly from your customers, is highly accurate, relevant, and compliant with privacy regulations. It provides invaluable insights into your customers' behaviors and preferences, enabling you to personalize experiences and build stronger relationships. However, it is limited by the scope and scale of your customer base, which can restrict the breadth of your insights.On the other hand, third-party data offers a broader view of the market, extending beyond the limits of your existing customer base. It can help fill in gaps in your knowledge, enhance your first-party data, and provide insights into new potential markets. But it comes with its own challenges, including potential quality and accuracy issues, privacy concerns, and costs.Understanding the differences, benefits, and limitations of first-party and third-party data is essential for any business looking to thrive in today's data-driven world. By integrating these insights into your data strategy, you can make more informed decisions, improve your marketing effectiveness, and ultimately drive business growth.Remember, the goal is not to choose between first-party and third-party data, but rather to understand how to use each type of data to its fullest potential, in a way that respects user privacy and complies with all relevant regulations. As we continue to navigate this evolving landscape, the key will be to stay informed, be adaptable, and always keep the needs and preferences of your customers at the heart of your data strategy.
In the success of marketing technologies, a patient and strategic approach is a must. You have to give the technology you are using some time to produce results, while also continuously measuring and analyzing performance to make improvements. But there are also some other things you should consider.
If you've ever shopped online, chances are you've had to deal with returns. It's just part of the process, right? Well, yes and no. For a consumer, being able to return an item can provide them with peace of mind and confidence in their purchasing decisions.
Many people confuse retargeting with remarketing and vice versa. They're similar concepts, but they have some fundamental differences you need to keep in mind if you want to use one or the other. They both entail reaching out to people who have already connected with your brand on some level, but how they do this is considerably different. So what's Retargeting vs Remarketing and what's their difference? Here we'll get into retargeting and remarketing, including their similarities and differences. You may then decide to use one or both to connect with more customers and drive more sales.
Not all content is the same and results in the same level of engagement. Two main types of content to consider include interactive content vs static content. Knowing the difference between them and how they work can help you decide which to use for your business.
When growing your business, one of the best strategies is to maximize your reach. Extending your business beyond your home country can be a great way to grow your customer base, boost profits, and gain an international reputation for your brand. This is known as cross-border eCommerce, and it's crucial in today's eCommerce environment.
The advent of the Digital Age, with the Internet as its centerpiece, forever transformed the way consumers shop. Online shopping, with its convenience and global accessibility, quickly progressed from a novelty to a primary channel for commerce. With the proliferation of mobile devices like smartphones and tablets, the online shopping landscape has evolved even further. It gives rise to new consumer behavior patterns and digital adoption. Here's where omnichannel starts to come in. Let's investigate the evolution of online shopping habits. Especially, in terms of mobile vs. desktop usage, and explore how eCommerce brands can leverage a holistic, omnichannel approach to achieve sustainable growth.
As technology evolves, so do user expectations. Today's digital consumers demand personalized experiences. They desire content that caters to their specific interests, preferences, and behaviors. In response, we've developed a solution that puts customers in charge of their digital experiences - Journeys. Our mission is simple - to enhance your users' journey by showcasing Stories that only appear when specific visibility conditions are met. With the Journeys feature, we're bringing to life a new era of user-focused journeys.
As entrepreneurs, marketers, or stakeholders, we may find ourselves asking: Should we direct our resources toward attracting new customers? Or should we focus more on retaining the ones we already have? The answers to these questions are crucial as they significantly impact a company's growth trajectory and bottom line. In this comprehensive blog post, we delve deep into the realms of customer acquisition and customer retention, dissecting each concept to understand their purposes, techniques, metrics, and impacts on profitability. By doing so, we aim to provide you with a clearer perspective and enable you to strike the right balance in your own business strategy. So whether you're a start-up in the throes of customer acquisition or an established business seeking to boost customer loyalty, this post promises to equip you with valuable insights.
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With Mother’s Day in the UK falling on March 30, 2025, retailers have a prime opportunity to connect with customers through personalized shopping experiences. As consumer spending continues to rise, effective personalization can drive engagement and boost sales. This blog explores key personalization strategies and discusses how Storyly’s interactive, personalized, and shoppable content experiences can elevate Mother’s Day campaigns, making gift discovery more engaging and seamless for customers.
From playful polls to shoppable Stories, these brands made Valentine’s Day extra special. The Entertainer turned “LOVE” into an eye-catching Story Group, Footasylum made product discovery interactive, and Picard’s heart-shaped purses became instant favorites. Check out the most creative Valentine’s Day campaigns from Storyly customers and get inspired for your next big moment!
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The European beauty industry is evolving faster than ever. With eCommerce booming, social media driving purchases, and skincare taking center stage, brands must keep up with shifting consumer habits. In this blog, we break down 12 key statistics and 6 major trends shaping beauty in 2025. These insights will keep you in the know.
A strong eCommerce content marketing strategy is about grabbing and keeping the attention while driving action. With Storyly, brands can turn content into an engaging, interactive, personalized, and shoppable experience directly on their own platforms, maximizing conversions and customer engagement. From interactive Stories to Vertical Video Feed, this guide explores how to craft a winning content strategy that keeps audiences engaged and shopping. Dive in to discover how Storyly can help you make the most of your content marketing efforts!
Vertical Video Feed is transforming digital shopping by bringing the TikTok-like experience into your mobile store, combining entertainment and seamless purchasing. This product allows brands to create engaging, full-screen videos with shoppable elements to inspire and convert. Learn how to use interactive video content to boost engagement, simplify the customer journey, and drive direct conversions.
Valentine’s Day is the first big retail moment after the post-holiday slump, and in the UK alone, it’s a £2.1 billion opportunity. While some shoppers stick to the classics like cards, flowers, and chocolates, others are embracing new trends like self-care gifts and Galentine’s celebrations. This blog dives into the latest spending trends, consumer behaviors, and innovative strategies retailers are using to capture shoppers’ attention during this love-filled season. Ready to explore the numbers and ideas shaping Valentine’s retail? Let’s get started.
From TikTok trends to Instagram Reels, videos transform how we shop online, making it more interactive, engaging, and trust-driven. Discover why video commerce is quickly becoming a must-have strategy for modern retailers. Learn the essentials, from creating attention-grabbing short clips to using interactive features that convert viewers into buyers. Plus, get inspired by real-world examples of brands doing it right.
In this blog, you'll explore 8 powerful interactive content ideas that can transform your marketing strategy, including quizzes, polls, AR experiences, and more. Discover practical examples, success stories, and actionable tips to connect with your audience and create memorable digital experiences. Get ready to turn window shoppers into active buyers!
As eCommerce evolves, so do customer expectations. From AI-powered personalization to immersive shopping and purpose-driven content, 2025 brings exciting trends to the forefront. This guide explores eight key strategies to help brands connect authentically, engage meaningfully, and thrive in the year ahead.
As Black Friday and Cyber Monday (BFCM) campaigns swept across Q4, we were blown away by the creativity, innovation, and impact of our customers' Storyly content. From shoppable experiences to interactive Stories, our community truly raised the bar this season.
Unlock the secret to enhanced customer engagement with 10 proven website personalization strategies. Discover how to create tailored, meaningful experiences that captivate your audience, boost conversions, and set your brand apart.
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Discover how top eCommerce brands are transforming shopping with shoppable videos! From engaging storytelling to seamless shopping experiences, explore 9 standout examples that drive conversions and inspire innovation in video commerce. Learn actionable strategies to elevate your own shoppable video game.
How effective are your shoppable videos? Beyond boosting sales, are they truly engaging users, driving conversions, and contributing to your ROI? In this blog, you'll discover the key metrics to measure success and the tools to help you get there! Dive in to learn more.
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Personalization has shifted from being a nice-to-have feature to a cornerstone of modern eCommerce. By leveraging AI and data insights, brands can curate relevant product recommendations, reduce cart abandonment, and boost average order values. Shoppers feel understood, businesses achieve higher returns, and customer relationships grow stronger. Dive in to learn more.
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