How to Capture Zero-Party Data at Scale with Storyly and Typeform

Why zero-party data & why this duo?

Third-party cookies are vanishing, and first-party data alone rarely reveals why someone buys. Zero-party data, information shoppers volunteer in exchange for value, fills that gap and keeps you privacy-compliant. Forbes calls it “the marketing playbook for a privacy-first world.”(Forbes) Storyly supplies the interactive, full-screen canvas that earns attention; Typeform supplies the friction-free survey experience that users actually finish. Together they turn passive scrolling into an opt-in insights engine.

How to create “Swipe-to-Survey” Micro-Quizzes with Storyly + Typeform

1. Build a 3-question Typeform

Ask explicit preference questions (“What’s your skin concern?”, “Pick a holiday destination”). Keep it < 30 sec to finish.

Micro-surveys in apps can hit completion rates up to 80 %, dwarfing email surveys at 24 %.(PMC)

2. Embed it as a pop-over in Storyly

Add the Typeform Embed SDK snippet to your site or hybrid app and load the form in “Popover” mode; set autoClose=true.(Typeform)

Users stay inside the story context, no new tab, no break in flow.

3. Trigger the survey on a specific story card

Use storylyListener → onStorylyEvent to detect when the quiz intro card is reached, then call typeform.open().(Storyly Help, Typeform)

Only the most engaged viewers see the survey, boosting relevance and response quality.

4. Capture responses instantly

Leverage Typeform’s onSubmit callback to push answers into your CDP (or back into Storyly via custom user properties).(Typeform)

You get structured, consent-rich data the moment a user hits Submit.

5. Personalise the next story

Create a dynamic Storyly feed that shows, for example, “Dry-skin tips” to users who chose “Dry” in Q1.

Users see immediate payoff, remembered answers → tailored content, which increases trust and future survey participation.

FAQ

1. Do I need native-app dev time?

No. Storyly Web SDK + Typeform Embed work fine in SPA, PWA, and WebView shells. Native SDKs are optional.(Typeform, Storyly Help)

2. How is this different from a pop-up?

Stories command the full screen and already have sound-on engagement; the survey feels like a natural next step, not an interruptive modal.

3. What data can I capture?

Any answer fields, plus hidden fields such as story_id, user_id, or UTM parameters for attribution.

4. How do I store consent?

Add a first question (“May we use your answers to personalise offers?”). Store the boolean in your CDP alongside the response payload.

5. Can I reward completions?

Yes, use Typeform’s redirect-on-submit to a Storyly deep link that unlocks a coupon sticker.

6. Does it slow down my site/app?

Both SDKs load asynchronously and are under 50 kB each; impact on Core Web Vitals is negligible.

7. Is it GDPR compliant?

Users actively provide data and can skip questions; store only what they submit. Storyly keeps users anonymised until you match IDs.

8. How often should I show the survey?

Best practice is once per user per quarter; use Storyly’s frequency capping so heavy users aren’t over-polled.

9. What if users abandon mid-form?

Typeform autosaves partials; you can fire a survey started event to retarget incomplete users later.

10. Can I A/B test question order?

Yes, duplicate the story group, change the Typeform formId, and use Storyly’s built-in A/B tester to split traffic 50/50.

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Next move: Drop the Embed script, create your first Swipe-to-Survey story, and start collecting zero-party data you can actually use, before the cookie jar is empty.