We’re on a mission to unlock new channels in mobile to spark creativity.

Storyly is an AI-powered content experience platform for mobile commerce.It enables smart, goal-driven, and adaptive content flows within apps and mobile websites, guiding customers toward meaningful actions with personalized, shoppable, and interactive experiences.

A photo of Storyly's sales, marketing and product team at the physical event wearing their purple Storyly t-shirts.

The story of Storyly...

...began back in 2020 with the ambition to bring the vibrant, social-native energy of the “stories” format to brand-owned digital experiences.

As we grew, we identified a critical "Experience Gap": while consumer behavior shifted toward social-native interactions, digital storefronts remained static and rigid.

Image from an international physical event attended by Storyly's co-founder Soner Şensoy and other Storyly team members.

And the issue wasn't just the format—it was Context Blindness. While apps and websites capture user data, they often lack the agility to react to it. This leads to Conversion Leakage—the loss of high-intent users who leave simply because the journey fails to adapt to their immediate needs.

A photo of Storyly's sales, marketing and product team at the physical event wearing their purple Storyly t-shirts.


By 2025, Storyly transformed into a comprehensive AI-powered content experience platform designed to solve these challenges. We evolved beyond the story circle into an intelligent engine that uses dynamic widgets and goal-driven flows to orchestrate personalized journeys that adapt to user behavior.


Powered by the founders of AppSamurai, an FT500 and Inc5000 company, Storyly today redefines how brands connect with their users and ensures every digital session counts

Storyly by numbers

450+

apps and websites

40+

countries

700M+

monthly active users

Our values

Transformative creativity

We believe in the value and potential of constructive disruption and create transformative ideas.

People - centricity

People are at the heart of everything we do, design, build, and maintain.

Relentless discovery

We believe that the best solution is yet to be discovered.

Value championship

We are courageously committed to creating value and engineering groundbreaking solutions that the world needs.

Image contains people from Storyly's internal team
Storyly team members family picture at Storyly's Turkiye Office
Image from a psychical event that Storyly team members attend

People shaping the story of Storyly

Be part of an amazing team of people who continue to learn from each other and grow every day together.

Join us

Our leaders

“Stay hungry, stay foolish.”

As a serial entrepreneur, Emre is the Co-Founder and CEO of AppSamurai, Storyly, Growth Tower, and Netvent. His previous experiences include finance, sales, and business development roles at PwC, Inta Spaceturk, Enerjisa, and Oracle. He has a degree in Business Administration from Middle East Technical University and an Executive Leadership degree from UC Berkeley.

Storyly's co-founder and CEO Emre Fadıllıoğlu's Image

Emre Fadıllıoğlu

Co-Founder & Chief Executive Officer
“Hope is a good thing, maybe the best of things, and no good thing ever dies.”

An eternal experimenter that never gets tired of testing & learning, Soner is the Co-Founder and CRO of AppSamurai, Storyly, and Netvent. Having pivoted his career from engineering to mobile marketing, he made growth possible for many well-known apps. He has a Bachelor of Science degree in Electrical and Electronics Engineering from Middle East Technical University.

Storyly's co-founder Soner Şensoy's Image

Soner Şensoy

Co-Founder & Chief Revenue Officer
“Every decision is a game of tradeoffs.”

Mehmet is the Co-Founder and Chief Technology Officer of AppSamurai (2016) & Storyly (2020). His previous experiences involve telco companies like Blackberry and Broadcom and he holds a bachelor's degree in Computer Engineering from Middle East Technical University.

Storyly's co-founder Mehmet Bilgin's Image

Mehmet Bilgin

Co-Founder & Chief Technology Officer
“You only have this moment, nothing more.”

A deep-thinker and digital entrepreneur in finance resulting from this love for the field. With a robust background in the same industry, Osman Soysal is the Chief Finance Officer of AppSamurai & Storyly since 2017. He holds a Bachelor of Science degree in Economics from Middle East Technical University and a master’s degree in Public Administration from Harvard University, Kennedy School of Government.

Storyly's CFO Osman Soysal's Image

Osman Soysal

Chief Financial Officer
“I never lose. I either win or learn.”

A highly experienced and resourceful business leader, Gökmen accumulated 15 years of experience working for Shell before joining Storyly as the VP of Sales & Partnerships. He has a bachelor’s degree in Construction Engineering from Middle East Technical University and a master's degree in Management.

Storyly's VP of Sales Gökmen Kavlak's Image

Gökmen Kavlak

VP of Sales & Partnerships
“Everything will be alright in the end. If it's not alright, it's not the end.”

Always excited about new tech that can service next-gen brand building, as a former brand manager. Currently narrating the story of Storyly and its immense capabilities for user engagement. She holds an undergraduate degree from Middle East Technical University in Business Administration and a graduate degree at Warwick Business School in Marketing & Strategy.

Storyly's head of marketing İrem Işık's Image

İrem Işık

Head of Marketing
“42! The answer is 42, but what's the question? That's the question.”

In pursuit of the question, Emre embarked on a software engineering path and quickly realized he should have picked the business and people path. Previously, he was the director of an executive search firm in the San Francisco Bay Area and the first CPCO of a mobile gaming company which was later acquired.

Storyly's human resources, head of people Emre Tunçbilek's Image

Emre Tunçbilek

Head of People, Culture, and Happiness
“We’re smart enough not to let stress get in the way.”

Passionate about people development and bringing in the newest technologies to Storyly's tech-stack, Levent jumped on early to the trend of "mobile". He joined AppSamurai in 2018 and currently leads cross-disciplines of frontend, backend and mobile at Storyly. His previous experiences include mobile development at Anvato.

Storyly's Software Engineering Manager Levent Oral's Image

Levent Oral

Software Engineering Manager
“Make it happen.”

Dedicated to connecting customers and products, Nurçin ensures the Storyly customers get the best value for the products. Previously, she worked for Twentify, Influenster, and AppSamurai, expanding her knowledge in customer success, product management, and user acquisition. Nurçin holds a bachelor’s degree from Foreign Languages Education Department.

Storyly's Customer Engagement Team Lead Nurçin Turgut's Image

Nurçin Turgut

Customer Engagement Team Lead

Our awards & recognition

Best Content Technology - Martech Awards 2021
Best Media Technology - Martech Awards 2021
Distinction in Campaign Content to Consumer - Communicator Awards 2022
Distinction in Campaign Business to Consumer - Communicator Awards 2022
Best Content Technology - Martech Awards 2022
Most Effective App Engagement Platform - EMMA 2022
Most Effective eCommerce App Campaign - EMMA 2022