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As third-party cookies phase out, it's become increasingly important to use a combination of zero-party and first-party data. At the same time, many people confuse the two or consider them the same. What exactly is zero-party data vs first-party data? In this guide, we'll explore the differences between these two types of data and how you can collect them for use in your marketing efforts. Knowing their differences can help you decide which is right for your business strategy.
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If you are starting your Storyly journey and still need to figure out where to start, don't worry, we have your back! I'm sure you already know the Story format and the power of this channel to communicate and engage with your users. The flexibility of these bite-sized content structures never stops to amaze our Storyly Community. For 3 years, we have worked closely with marketers from over 350 apps and websites in 40 countries. Together, we created countless successful use cases and still learn something new daily! Regardless of the business you have, thinking about all these fantastic experiences we generate with our customers and their users, I believe the tips and tricks below will drive you to success.
Acquiring and retaining customers is crucial, but one key metric that many businesses may overlook when gauging their success is customer lifetime value or CLV. This marketing metric helps you measure the overall value each customer brings to your company through engagement and repeat business. Maximizing your customer lifetime value is essential if you want to get and stay above, as it enables you to hold the spotlight. The following is a breakdown of what this metric is and some strategies to increase customer lifetime value.
The most valuable customers are those who keep coming back, showing their loyalty to your brand. These loyal customers will not only keep returning for repeat purchases, but they'll also recommend your brand to others as brand ambassadors. Despite the importance of having loyal customers, you might not know exactly how to measure it. Having this information can help you determine how effective your brand is when it comes to retaining customers in the long term. To give you a better idea of where you stand with your customers, here we'll dive into some metrics to measure customer loyalty.
Your relationship with your shoppers is a checking account. Starting from day 1, you are spending from your balance and if you do not continue your investments, your account will eventually become overdrawn, and your customers will leave you for a competitor who is willing to invest in building a stronger relationship with them. Just like a bank account, you need to consistently make deposits by offering excellent products or services, personalized experiences, and rewards for loyalty in order to keep shoppers engaged and satisfied.
In today's business world, customer engagement is more important than ever. The rise of digital platforms has made it easier for customers to connect with brands and voice their opinions. As a result, brands need to be proactive in engaging with their customers to build a loyal following and stay ahead of the competition. In this blog post, I’ll explore the top 10 customer engagement strategies that will help you connect with your customers and create loyal brand advocates.
The growth of eCommerce in the APAC region has skyrocketed and this trend is expected to continue in the following years. To keep up with the recent advancements, there are multiple resources to benefit from but among them, opinion pieces and experiences coming from real industry experts would be key for better inspiration. If you are a marketer working for the APAC region, take a look at this list of eCommerce and retail industry experts to feed yourself with more crafted insights.
Inspiration is a key factor and strategy, especially for eCommerce and retail players. Because today, shoppers’ journey starts on social media or on search engines. Marketers not only can meet the needs and demands of shoppers, but also they can generate the demand by embracing the power of inspiration. And inspiration calls for great content that can capture the attention of shoppers, and great content calls for channels that can effectively reach and engage its target audience. So, the question for this article is this: Are conventional channels enough for user engagement?
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There are ways in which companies can optimize the eCommerce experience for customers and reduce friction as a brand. If you can create a frictionless and inspiring mobile shopping journey — while swiftly closing the loop between discovery and conversion — you can expect to see your revenues soar.
Digital marketers can't expect to rely on third-party data to inform their campaigns much longer. And first-party data has some definite limitations in terms of usefulness. On the other hand, by investing in zero-party data collection, and maybe getting a little creative, you can get the marketing information you need. At the end of the day, you'll be able to gain valuable and actionable insights into your core customer demographic, deliver highly personalized user experiences, and ultimately build a loyal following that will support your business for years to come.
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eCommerce has become an increasingly important part of all businesses in recent years. However, eCommerce comes with its own unique set of challenges that businesses must overcome in order to succeed in the competitive world of digital shopping. In this article, we will discuss some of the most common challenges that eCommerce businesses face and offer strategies for overcoming them.
Online shopping has become an essential part of modern retail businesses as more consumers choose it over traditional brick-and-mortar stores. eCommerce has grown significantly in recent years and shows no signs of slowing down. Staying up to date on the latest trends and statistics in the eCommerce industry is essential if you are a business owner or marketer. In this blog post, we'll provide you with 8 eCommerce statistics you need to know to make informed decisions about your online business. Stay ahead of your competition with these statistics on online shopping behaviors and mobile commerce trends.
Storyly's Smart Sorting is a powerful feature that can help companies increase the impact of their campaigns by maximizing the engagement rate of their Stories It helps provide more tailored experiences to the users, and improve efficiency and productivity.
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As a mobile-native Stories platform, Storyly makes it easy to create immersive and engaging content that your audience will love. And now, with our partnership with MoEngage, we're taking things to the next level.
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Explore the transformative power of shoppable videos for online boutiques. This post delves into the metrics that reveal their effectiveness—like conversion rates and ROI—highlighting tools to optimize performance and maximize returns.
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Explore the latest trends and statistics about social commerce as we examine how platforms like YouTube, TikTok, and Facebook are blending social interactions with e-commerce. Learn about the rise of live shopping events and AI-enhanced shopping experiences in our comprehensive overview of this fast-evolving market. Dive into the details and discover why social commerce is the future of online shopping.
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Discover the transformative power of interactive content in today's digital landscape. From dynamic maps and product configurators to engaging quizzes and shoppable videos, interactive content captivates audiences, boosts engagement, and drives higher conversion rates. Learn how these tools not only enhance user experience but also deliver valuable insights and foster deeper brand connections.
This blog post explores 12 types of interactive content, including quizzes, polls, interactive videos, and AR experiences, each illustrated with real-world examples. Interactive content captures user interest by prompting active participation, which enhances user engagement, satisfaction, and loyalty. Key examples include Storyly Stories, which integrates interactive elements into apps and websites, and BuzzFeed quizzes, known for their high completion rates. Tools like calculators, interactive infographics, and gamified emails also demonstrate how interactive content can drive user engagement and gather valuable insights. To create effective interactive content, brands should understand their audience, set clear goals, focus on quality, ensure user-friendliness, and provide valuable experiences. Regular testing and iteration are essential for continuous improvement. By embracing interactive content, brands can create memorable, impactful interactions that drive conversions and foster deeper connections with their audience.
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As eCommerce competition intensifies, technological advancements and shifting consumer expectations are shaping the industry's future. Key trends include the transition to first-party and zero-party data for better customer insights, the rise of AI and augmented reality for personalized and immersive shopping experiences, and a growing focus on sustainability. Industry experts predict that engaged commerce, omnichannel shopping, and direct-to-consumer models will dominate in 2025, offering both challenges and opportunities for businesses to innovate and thrive.
Retailers have been using gift guides during Holiday Season, Mother’s Day, Father’s Day, Valentine’s Day to make the most of these high-intent shopping seasons. It’s a proven tactic allowing marketers to highlight bestsellers or overstocked items and helping shoppers quickly find the perfect gift. Read the article to learn how to create gift guides that boost sales conversions.
As attention spans decrease, engaging consumers quickly becomes crucial. Shoppable videos, integrating product links into engaging content, are a powerful tool for eCommerce businesses. With 75% of global video consumption on mobile devices, shoppable videos are designed for mobile-friendly formats, tap-to-shop convenience, and instant gratification. This blog explores how shoppable videos can enhance mobile engagement and drive higher conversion rates. Key strategies include understanding your audience through market research, leveraging interactive elements like Storyly's features, and incorporating compelling storytelling, personalized content, and gamification. Success stories from Decathlon, Footasylum, and PICARD demonstrate the impact of shoppable videos in creating dynamic shopping experiences. Embrace these innovative techniques to elevate your mobile engagement and boost sales.
Shopping cart abandonment is a significant issue for eCommerce brands, leading to lost sales and revenue. This blog explores the top 10 reasons why shoppers leave eCommerce sites without buying and offers actionable solutions to improve user experience, optimize shipping and payment options, streamline checkout processes, and enhance customer support. By understanding shopper behavior and addressing these common obstacles, businesses can reduce cart abandonment rates, increase conversions, and drive long-term customer loyalty.
This blog post explores 17 powerful strategies, including personalized interactions, multi-channel communication, rewards programs, and user-generated content. By implementing these tactics, eCommerce businesses can enhance customer satisfaction, foster loyalty, and drive revenue growth. The article emphasizes the importance of understanding customer needs, delivering value, and creating memorable experiences to turn visitors into engaged fans and loyal customers.
Discover the transformative power of Shoppable Stories with Storyly, seamlessly integrating commerce into your digital content. Learn how to craft engaging, personalized shopping experiences that captivate and convert. Dive into the strategies and tools that make shopping as natural as scrolling through your feed.
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This blog explains the importance of CLV, its calculation methods, and the critical metrics involved. Additionally, it highlights common pitfalls and best practices to ensure accurate and effective CLV calculations, ultimately helping businesses make informed decisions to boost customer loyalty and reduce churn.
This blog post explores 11 common product engagement mistakes that may prevent users from fully embracing a digital product. It provides actionable strategies for each mistake, covering essential areas such as optimizing the onboarding experience, simplifying user interfaces, personalizing user experiences, leveraging data analytics, and ensuring mobile optimization. The post also emphasizes the importance of accessibility, responsive customer support, and impactful UX copy to enhance user engagement and satisfaction.
Product engagement metrics are crucial for understanding how users interact with digital products like apps and websites. These metrics, such as Daily Active Users (DAU), Conversion Rate, and Session Frequency, provide insights into user behavior and help businesses optimize the user experience. Tracking these metrics informs product development, enhances user satisfaction, and drives customer retention. Tools like Google Analytics and Mixpanel aid in tracking these metrics. By focusing on product engagement, businesses can improve their products, increase customer lifetime value, and achieve sustained growth.
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