A Brief History of Influencer Marketing
Influencer marketing is one of the strategies that companies use widely to boost their brands, conversions, reach, etc. In fact, 93% of marketers practice influencer marketing, and in 2020, 69.8% of marketers plan to increase their influencer marketing budget. But how did influencer marketing get this point?
9 Mobile App Marketing Campaign Types to Boost App Retention
Human attention span is continuously decreasing and has explicitly reduced in 15 years. In 2000, it was 12 seconds, and today, it revolves around 8.25 seconds. In fact, it is even shorter than goldfish who can focus on a task for 9 seconds.
8 Ways to Increase the Number of Active Users in Your App
One of the keys to any app’s success is a high number of daily active users (DAU) and monthly active users (MAU). To increase mobile app DAU and MAU, app owners and marketers need to implement certain strategies to drive engagement and increase user loyalty.
7 App Onboarding Examples With the Best Flow
Your team likely knows your app very well, with a deep understanding of how it works and what to expect with each feature. However, you must also make sure that new users can quickly become familiar with your app and its functionality.
5 App Examples with the Best Personalized Experience
Mobile app personalization is crucial for developers, mobile marketers, and product managers to succeed with their apps. By offering a personalized experience, apps can attract and engage new users, ultimately leading to increased user retention and in-app sales as users become more loyal.
10 Best Story Ideas to Engage and Impress Your Audience
Story content, no matter which platform it is on, is, most of the time, one of the most engaging types of content. Although coming up with fresh and exciting content might sometimes be challenging, using stories actively for your brand, you can create new ways of communication and boost engagement.
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