Berkem Peker

Growth Strategist

Blogs

Berkem Peker
November 14, 2022

Explicit vs Implicit Data: What Is the Difference?

Data management is crucial for businesses of all types to succeed and create the ideal user and customer experience. To effectively manage data, it's important to understand the different types of data you can collect and analyze. Two main types of data include implicit and explicit data, which can help you better understand your audiences and how they interact with your business.
Mobile Marketing
Berkem Peker
June 14, 2022

Upselling and Cross-Selling: When and How to Use Each Effectively

Every customer that visits an eCommerce website offers the alluring possibility of increasing the company's bottom line just a little more. However, that is not possible unless the company does everything in its power to entice the customer to spend more money in the store than they might have otherwise.
Mobile Marketing
Berkem Peker
June 8, 2022

8 Ways to Turn Satisfied Customers Into Loyal Customers

Of late, there has been a lot of emphasis on ensuring customers are satisfied to keep them coming back. But that's not all there is to it—it's just one piece of the puzzle. Customer satisfaction is an essential key to securing customer loyalty.
Mobile Marketing
User Experience
Berkem Peker
June 8, 2022

Customer Lifecycle Marketing: The Stages and Marketing Strategies You Need to Know About

When we think of a human being's natural lifespan, we tend to think of the various stages that they go through from cradle to grave. There are infant years, toddler years, children, pre-teen, teenage, young adult, middle age, older adult, senior citizen, and so on.
Mobile Marketing
Berkem Peker
June 8, 2022

Average Order Value: The Underappreciated Metric of Success

Running a successful retail app is not about how much buzz you can generate. It is not even just about how many customers you can get to check out your products. Forget revenues, product development, and endorsements. It is all about the bottom line.
Mobile Marketing
Berkem Peker
June 8, 2022

Lower Mobile eCommerce Bounce Rate to Retain Customers and Profitability

Take a peek into the private life of the average citizen of almost any developed country in the world and you might see someone sitting on their couch with their smartphone in hand and the television on.
In-App Engagement
Mobile Marketing

Glossary

Berkem Peker
November 28, 2022

User-Generated Content

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