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Summer is the perfect season to turn real customer voices into immersive, shoppable content. In this blog, we explore how combining Bazaarvoice’s authentic UGC with Storyly’s full-screen, interactive content can create scroll-stopping summer campaigns that inspire and convert. From discovery to post-purchase engagement, you’ll find ready-to-use ideas to boost trust, creativity, and sales.
Shoptalk Europe is where the retail world comes together to shape what’s next. From unified commerce to in-store transformation and content that truly captures attention, this year’s event promises fresh insights from brands like H&M, L’Oréal, and TikTok Shop. Storyly will be there too, ready to explore how interactive content can make every moment of the customer journey more meaningful.
Live shopping is transforming eCommerce by blending real-time interaction, entertainment, and instant purchases. With significantly higher conversion rates and stronger emotional engagement, it's becoming a powerful tool for brands to connect with consumers. This blog explores what makes live shopping successful and how Storyly helps brands extend their impact beyond the livestream with interactive, shoppable content.
AI video creation tools are transforming how eCommerce marketers produce content, making it faster, easier, and more cost-effective than ever before. From automating tedious editing tasks to enabling personalized, shoppable videos, these tools empower teams to focus on creativity and strategy. This guide breaks down the types of AI tools available, what features to look for, and how to integrate them effectively into your marketing stack. Plus, discover how Storyly helps amplify the impact of your videos by delivering them in immersive, in-app experiences that drive results.
Interactive content is changing the way people shop online by turning browsing into an experience. From quizzes that guide product discovery to shoppable videos, it’s helping brands keep shoppers engaged and drive more sales. This post breaks down why it works, how top eCommerce brands are using it, and tips for making it part of your strategy. Plus, see how Storyly makes it easy to bring these experiences to life.
AI is transforming eCommerce personalization from clunky guesswork to seamless, tailored experiences. And leading apps are boosting engagement, conversions, and loyalty by combining smart tech with real shopper insight. Ready to see what great personalization really looks like? Dive in for more.
Video commerce is becoming a key strategy to stand out by combining engaging visuals with seamless shopping experiences. From shoppable videos to live shopping and interactive content, video boosts engagement, drives conversions, and reduces return rates. For eCommerce brands looking to capture attention and grow sales, video commerce is a competitive advantage. So, let's dive in for the tips and strategies!
In this blog, we break down eight standout examples from brands like New Look, Scentbird, Sephora, and the ENTERTAINER each using content in a unique way to boost engagement, drive sales, or build community. It’s a practical look at what great eCommerce content really looks like in 2025. Perfect if you’re looking for fresh ideas to inspire your next move.
Brand marketing and content marketing serve different purposes but work best when used together. Brand marketing builds emotional connections and shapes how people perceive your business, while content marketing provides valuable, educational, and engaging information that attracts and nurtures audiences. Brand efforts create recognition and trust, setting the stage for content to deliver value and drive conversions. While brand marketing focuses on long-term perception, content marketing supports the full customer journey with measurable results. Together, they create a cohesive strategy that builds loyalty, boosts engagement, and strengthens market position. Tools like Storyly enhance both approaches by offering immersive, personalized, and interactive content experiences across digital channels.
This blog explores the top 10 game-changing video commerce solutions every eCommerce brand should know in 2025. With video proven to drive higher engagement and conversions, choosing the right tools is more critical than ever. Dive in to discover which platforms deliver the most impact, including standout options like Storyly, Vidyard, Threekit, and more. Whether you're looking to boost product discovery or turn viewers into buyers, this guide has you covered.
Creating great content isn't enough. You need a clear strategy to make it work. This article breaks down the common challenges marketers face, from unclear goals to poor distribution, and offers a practical 8-step framework to overcome them. From setting SMART objectives and understanding your audience to choosing the right content mix and building a solid editorial calendar, it covers everything you need to turn scattered content efforts into consistent business results. Whether you're starting from scratch or refining your approach, this guide helps you build a content marketing strategy that truly drives impact.
Video commerce is changing the way we shop, bringing content and commerce together across social platforms and online stores. With TikTok, YouTube, and Meta adding more shoppable features, brands are using video to connect with audiences and boost sales in new ways. To keep you in the loop, we’ve put together a list of 51 video commerce experts who are driving this industry forward. From live shopping innovators to creative brand storytellers, these professionals are shaping the future of digital retail. Follow their work—they’re the ones setting the trends for 2025 and beyond.
Video is transforming the way we shop for beauty products, and UK brands are leading the way. Superdrug brings entertainment, Lush keeps it real with behind-the-scenes storytelling, Charlotte Tilbury turns tutorials into shopping experiences, and P.Louise is taking TikTok Shop by storm. These brands prove that video isn’t just for showing products, but also creating engaging, trust-building moments that drive sales. Ready to see how they do it? Let’s dive in.
Want to boost engagement and sales with video? This guide breaks down eight proven video marketing strategies for eCommerce, from short-form content to shoppable videos and live streams. Discover real-world examples and practical tips to bring your video content to your own platform.
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This blog post explores 11 common product engagement mistakes that may prevent users from fully embracing a digital product. It provides actionable strategies for each mistake, covering essential areas such as optimizing the onboarding experience, simplifying user interfaces, personalizing user experiences, leveraging data analytics, and ensuring mobile optimization. The post also emphasizes the importance of accessibility, responsive customer support, and impactful UX copy to enhance user engagement and satisfaction.
Product engagement metrics are crucial for understanding how users interact with digital products like apps and websites. These metrics, such as Daily Active Users (DAU), Conversion Rate, and Session Frequency, provide insights into user behavior and help businesses optimize the user experience. Tracking these metrics informs product development, enhances user satisfaction, and drives customer retention. Tools like Google Analytics and Mixpanel aid in tracking these metrics. By focusing on product engagement, businesses can improve their products, increase customer lifetime value, and achieve sustained growth.
This blog explores the crucial role of customer engagement in eCommerce, detailing how effective interactions can enhance customer loyalty, increase lifetime value, and improve brand perception. It outlines 17 strategic approaches to boost engagement, including personalization, quality content, social media utilization, and innovative use of technology like AI and AR. The article emphasizes the importance of a customer-centric approach to foster a connection, reduce churn, and ultimately drive sales and growth in a competitive digital environment.
This article delves into the importance of customer loyalty, defining it as more than just repeat business—it's the emotional and psychological bond customers form with a brand. Highlighting the advantages like increased repeat business, reduced marketing costs, and improved brand reputation, it outlines actionable strategies to foster customer loyalty. These include personalized experiences, excellent customer service, leveraging technology, and implementing loyalty programs. The piece underscores that successful customer loyalty involves creating genuine, enduring connections that benefit both the brand and its customers.
This blog presents twelve innovative customer engagement strategies, emphasizing the importance of personalized experiences for building strong relationships and fostering brand loyalty. These strategies include personalized welcome messages, omnichannel presence, content marketing, and gamification, aiming to turn customers into passionate brand advocates.
This comprehensive blog post delves into the integral role mobile apps play in our daily lives, offering a deep dive into various types of apps such as native, web, hybrid, gaming, business, educational, and lifestyle apps. It highlights how these apps have evolved to become essential tools for communication, productivity, education, and entertainment, transforming how we interact with technology and each other. From enhancing personal well-being to providing endless entertainment options, the post explores the characteristics, benefits, and examples of each app category, providing insights into how mobile applications continue to reshape our world and offer new opportunities for users and developers alike.
This blog post explains what engagement rate is, its importance, and offers a detailed guide on how to calculate it, including a step-by-step breakdown and an example for clarity. The post further explores different types of engagement rates, such as post engagement rate and page engagement rate, each with its pros and cons, and discusses factors that influence engagement, including content quality, timing, visual appeal, call-to-action, audience targeting, and platform algorithms. By understanding and tracking engagement rate, businesses and marketers can gain insights into their content's performance, tailor their strategies for better resonance with their audience, and ultimately drive growth and engagement.
This blog post explores the top retail events of 2024 across Europe, emphasizing the value of in-person networking and industry insights for marketers and business owners. It highlights the significance of events like the Retail Technology Show, Savant eCommerce conferences, World Retail Congress, Shoptalk Europe, WORLDEF Istanbul, and eTail London. The post offers strategies for maximizing event participation, from setting clear objectives and prioritizing activities to engaging actively and following up effectively. It underscores the opportunities these events offer for learning, networking, and business growth.
This comprehensive guide explores the transition from Universal Analytics to Google Analytics 4 (GA4), highlighting GA4's significance for e-commerce businesses. It covers the new dashboard, event-based tracking model, data privacy measures, and machine learning capabilities. The post delves into GA4's benefits, including seamless integration with platforms like Shopify, advanced data analysis with BigQuery, and expanded custom dimensions. Additionally, it provides insights on setting up GA4, creating custom events, understanding attribution strategies, and best practices for revenue attribution, ensuring businesses can fully leverage GA4 to enhance their digital strategy and drive growth.
This comprehensive blog post delves into the significance of loyalty programs in the eCommerce industry, highlighting how these programs not only serve as a token of appreciation towards customers but also act as a pivotal marketing tool for businesses. By offering exclusive rewards and perks, loyalty programs enhance customer retention, gather valuable consumer insights, and personalize the shopping experience. Covering various types of loyalty programs, such as points-based, tiered, and VIP memberships, the article underscores their effectiveness in building a loyal customer base and driving sales. Through real-world examples and statistical evidence, the post illustrates the dual benefits of loyalty programs: they reward customers while providing businesses with a competitive edge in the digital marketplace.
This blog explores the differences between Google Web Stories and Storyly Web Stories, highlighting their features and benefits. While Google Web Stories are optimized for SEO and mobile accessibility, Storyly offers a more immersive, interactive experience with customizable content for both web and app platforms. The comparison delves into personalization, interactivity, SDK integration, and monetization, aiding businesses in choosing the right platform for engaging their audiences.
This blog post celebrates the profound impact mothers have on our lives, highlighting the importance of Mother’s Day 2025. With insights into the history, global celebration dates, and current trends surrounding Mother’s Day, it presents 20 top statistics that reveal the deep appreciation and varied ways we honor our mothers. From spending patterns and popular gifts to the significance of handwritten cards and sustainable choices, these statistics offer a glimpse into the evolving traditions of Mother’s Day. As the day approaches, it's a reminder to express our love and gratitude in meaningful ways, acknowledging the invaluable role mothers play in our lives.
The examples of Rossmann Poland, GetYourGuide, Heetch, Zé Delivery, and Dreams demonstrate the power of Storyly’s personalized Stories on user engagement. From celebrating achievements to mythological storytelling and creative presentation, each of the examples highlight a different aspect of personalization.
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