Sip of Inspiration

Big events, like World Cup 2026, create instant intent, but most shopping experiences still ask users to hunt for the right look on their own. This “GRWM: World Cup Edition” brings that inspiration closer to conversion. By pairing a homepage Canvas with a tailored Video Feed, you turn game-day mood, social-native content, and product discovery into one connected experience. Shoppers choose the watch-party setting that fits their plans, step into full-screen creator-led videos, and shop the exact items they see without breaking momentum.

1. Pick the match-day mood

A homepage Canvas appears in a 4-grid layout, with each tile representing a different viewing scenario such as Stadium Seats, The Local Sports Bar, Backyard BBQ, or Couch & Chill. This gives shoppers an immediate, visual way to choose the style context that feels most relevant to them.

2. Enter a tailored Video Feed

When a shopper taps a grid, they move straight into a full-screen Video Feed built around that specific setting. Instead of sending everyone into the same content stream, the experience stays aligned with the mood they selected, making discovery feel more personal and more intentional.

3. Watch GRWM content made for the moment

Inside the Video Feed, shoppers see short-form GRWM videos featuring micro-influencers styling outfits, apparel, and accessories for that exact game-day vibe. The format feels familiar, fast, and credible, helping your users picture how products come together in a real-world setting.

4. Shop directly from the video

As the video plays, an on-screen Product Catalog surfaces the featured items. Shoppers can tap into the products they want, choose sizes or colors, and Add to Cart without leaving the Video Feed. That keeps inspiration and action in the same moment, reducing friction between discovery and purchase.

Conversion, powered by context

This flow works because it turns trend-driven content into a clear shopping path. Your shoppers do not just browse products for the World Cup—they shop a look built for where and how they plan to watch.

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