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Sip of Inspiration

Most product recommendations blend into the page. Shoppers scroll past another row, another list, another set of items that feels easy to ignore. 

This flow changes that pattern with a personalized Canvas placed mid-feed on the homepage, where discovery is already happening. Instead of showing the same products to everyone, it fills a visually rich grid with items tailored to each user’s interests. The result is a more relevant, more attention-grabbing experience that helps your shoppers discover faster and move straight to the PDP when something catches their eye.

The Flow Experience

‍1. A personalized discovery moment

Your homepage introduces a Canvas with a clear, familiar header: “Recommended for You.” Placed mid-feed, it meets shoppers while they are still open to browsing, turning a routine scroll into a more relevant product discovery moment.

2. A grid that adapts to each shopper

Within the Canvas, product tiles are dynamically populated based on individual user signals. The layout stays consistent, but the selection changes from shopper to shopper, so each person sees a set of products shaped by their own behavior and interests.

3. Always fresh, with no manual setup

Because the visuals come directly from your uploaded product feed, the experience stays current without requiring manual content production. Your team gets a high-impact merchandising surface that updates automatically while keeping the experience personalized at scale.

4. A direct path to the PDP

When a shopper taps any tile in the Canvas, they move instantly to that product’s PDP, which shortens the path to purchase and makes it easier to add to cart the moment intent is there.

Why It Works

Traditional lists and horizontal rows are easy to ignore because shoppers are used to scrolling past them. Canvas breaks that pattern, makes better use of the same screen space, and turns product discovery into a more engaging visual experience. Combined with 1:1 personalization, it helps your customers see more of what matters to them and gives your team a stronger route from attention to conversion.

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