Turn “How-To” into “How-To-Buy” using Shoppable Stories

Sip of Inspiration

Your audience loves practical content like recipes or DIY projects, but the journey from watching a "how-to" video to gathering items is often fragmented.

With Storyly, you can close that gap by making your instructional content instantly shoppable, turning practical guidance into a completed project. The key is to use shoppable stories to create a one-tap shopping experience. Storyly allows you to tag products directly in your content, so as an item is shown, a user can tap to add it to their cart. This removes the friction of searching for individual items and makes starting a new project effortless.

For a grocery or recipe app, you can create a "30-Minute Meals" story series where each ingredient the chef uses can be tagged and added to the user’s shopping cart. This transforms recipe discovery into dinner planning in a single, seamless flow 🥘

Similarly, a home improvement app can feature DIY project tutorials 🧑🔧

A story on building a "Vertical Herb Garden" can have shoppable tags on every tool and material, empowering users to purchase everything they need the moment they feel inspired to do the project 🌱

You can check out examples of Storyly in action.

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Explore 35 goal-driven flows!

Flow ideas for Mega Sales Seasons

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