Too Many Apps for That: App Fatigue

How can you give your users the reason to use your app among tens of apps on their mobile phones? Find out how your app can avoid app fatigue.

Why Is Your User Retention Rate So Low?

Do you think your app doesn’t reach the industry benchmark retention rate? Read and discover why your retention rate is so low.

Mobile Navigation Patterns and Best Practices

The rules of navigation never navigated a ship (Thomas Reid), yet we hope that these mobile navigation patterns help users navigate your app. Learn more about the basic patterns for mobile navigation.

New Product Adoption Curve Adapted for Mobile

Back in 2008, there were 500 apps on Apple’s App Store’s first official version. Today, there are more than 3.4 million Android apps and more …

Top 12 Push Notifications Tools

Apple’s App store push notification guideline starts with “Push Notifications must not be required for the app to function… “, yet they are so important that an opted in user makes the day. Discover which companies you can work with to get the full benefit from push notifications.

7 Push Notification Strategies to Increase App Engagement

There’s a lot of discussion about the best method to acquire new users, but keeping those people is just as essential. The key to app …

10 Statistics on Banking & Finance App’s User Engagement

Technology continues to develop over time, which has led to changes in trends across every industry. The banking and finance industry is among these ever-changing industries, particularly with an increased emphasis on mobile banking and finance.

Mobile App Onboarding Best Practices: Key to Increase App Engagement

Effective app onboarding is crucial for a successful app of any kind. Unfortunately, it’s not always easy to keep users engaged in the long term, …

Mobile App Personalization: The Future of User Experience

A growing number of people want to see personalized experiences with nearly every digital interaction. With so many aspects of digital marketing using AI and …

20 Effective Tips to Boost Your Mobile App Conversion Rate

Creating an excellent app product is one thing; building a business on it is another. You might have a great idea as an app owner …

How to Use In-App Stories to Clarify and Educate Users About App Features

One of the components of any successful app is engaging features, including new features that apps integrate overtime to keep existing users engaged. While you …

5 Stats That Prove Gamification Boosts Retention

People enjoy playing games in just about every aspect of their lives. Even apps that aren’t remotely in the mobile gaming industry can benefit by …

4 Ways to Tell Stories Through Productivity App

If you own or are in the process of designing an app in which productivity is a big focus, you need to do what you …

10 Strategies That Increase App Use Duration

Keeping app users engaged is critical for an app’s long-term success. Regardless of how many downloads and installs you generate, you need to ensure your …

How to Re-engage Your Churned Users

Churned users are users who interacted with your app in the past but haven’t interacted with it within a particular time period. These users could be the users who uninstalled your app or who stopped using without deleting it.

How To Track App Uninstall Effectively

It is essential to analyze the number of installs, uninstalls, and active users to run marketing campaigns effectively in the mobile app world. To monitor app uninstallations on iOS and Android devices, you must install the appropriate SDKs.

How to Decrease Cart Abandonment for Mobile App

One of the biggest issues that any eCommerce business faces is cart abandonment. People often add items to their shopping carts, only to leave the website without completing their purchase.

How to Ask Users for App Feedback

How do you know that you built an app corresponding to users’ wants and needs? What features need improvements? What makes your users happy, pleased, or disappointed? The answer is in your users’ feedback.

How Snackable Content Helps Target Micro-Moments

One of the biggest trends in marketing today is the increased need to use micro-moments to connect with audiences. These instances have the ability to reach users who don’t want to devote as much time to browsing on their phones as they complete other tasks.

Difference Between Heuristic Evaluation vs Usability Testing

Best Practices of App User Segmentation

A Brief History of Influencer Marketing

Influencer marketing is one of the strategies that companies use widely to boost their brands, conversions, reach, etc. In fact, 93% of marketers practice influencer marketing, and in 2020, 69.8% of marketers plan to increase their influencer marketing budget. But how did influencer marketing get this point?

9 Mobile App Marketing Campaign Types to Boost App Retention

Human attention span is continuously decreasing and has explicitly reduced in 15 years. In 2000, it was 12 seconds, and today, it revolves around 8.25 seconds. In fact, it is even shorter than goldfish who can focus on a task for 9 seconds.

8 Ways to Increase the Number of Active Users in Your App

One of the keys to any app’s success is a high number of daily active users (DAU) and monthly active users (MAU). To increase mobile app DAU and MAU, app owners and marketers need to implement certain strategies to drive engagement and increase user loyalty.

7 App Onboarding Examples With the Best Flow

Your team likely knows your app very well, with a deep understanding of how it works and what to expect with each feature. However, you must also make sure that new users can quickly become familiar with your app and its functionality.

5 App Examples with the Best Personalized Experience

Mobile app personalization is crucial for developers, mobile marketers, and product managers to succeed with their apps. By offering a personalized experience, apps can attract and engage new users, ultimately leading to increased user retention and in-app sales as users become more loyal.

20 Best User Experience Date Picker Examples: Mobile & Web

Since the past few years, our reliance on mobile apps has been increasing on a constant basis. In fact, we are part of a generation that spends 57% of all digital media usage on mobile apps.

16 Marketing Acronyms and Abbreviations You Should Know

When getting into marketing for any type of project, you’re likely to encounter a slew of industry terms, including acronyms and abbreviations that can be confusing.