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Personalization
12 Steps to Build a Successful First-Party Data Strategy
Discover how to leverage first-party data to boost customer engagement and privacy with our 12-step guide. Build a strong data strategy for success.
- Dilayda Soylu
- January 31, 2024
- 5min read
Personalization
9 Proven Ways to Collect First-Party Data
Explore the shift from third-party to first-party data collection, enhancing privacy and personalization in digital marketing strategies.
- Dilayda Soylu
- January 23, 2024
- min read
Personalization
Top 11 Winning Personalization Strategies to Try in 2024
Personalization is still an important tool to use to connect with audiences. Learn personalization strategies that can revitalize your marketing campaigns.
- Dilayda Soylu
- August 9, 2023
- 10min read
Product News
Build Truly Personalized Journeys Shaped by Customers Themselves
As technology evolves, so do user expectations. Today's digital consumers demand personalized experiences. They desire content that caters to their specific interests, preferences, and behaviors. In response, we've developed a solution that puts customers in charge of their digital experiences - Journeys.
- Dilayda Soylu
- June 27, 2023
- min read
Marketing Tips
Customer Acquisition vs. Customer Retention: What is the Difference?
Read this in-depth comparison of customer acquisition and retention to find the right balance in your business strategy!
- Dilayda Soylu
- June 20, 2023
- min read
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