Dilayda Soylu

Storyly's Smart Sorting is a powerful feature that can help companies increase the impact of their campaigns by maximizing the engagement rate of their Stories It helps provide more tailored experiences to the users, and improve efficiency and productivity.

"Personalization" and "customization" are often used interchangeably, but they are distinct concepts with different implications for the end user. Personalization involves tailoring an experience to an individual based on their unique preferences, interests, and behaviors. At the same time, customization puts the power in the user's hands, allowing them to create an experience uniquely suited to their needs. In this blog post, we'll explore the difference between personalization and customization, highlight their importance in enhancing the customer experience, and discuss the challenges and considerations for implementing them in a business context.

It’s time to give your email strategy a glow-up! Inbox Stories, a new feature that lets you integrate Story content directly into an email is a dynamic new way to improve CTR and achieve your engagement and retention goals.

In-Story checkout solves this problem by creating a sleek, streamlined conversion solution directly within the internet’s most captivating format for content delivery.

Successful mobile marketers know the importance of creating user journeys that engage and excite their audiences with relevant content, products, and messaging. Of course, the best way to do so is to get to know their audiences as well as possible in order to understand their preferences, pain points, and needs. With high-quality, reliable user data and thoughtfully curated messaging journeys, marketers can help their users get the best experience from their brand while boosting engagement, conversion, and retention. Storyly is an user engagement platform that allows digital brands to embed full-screen, interactive, mobile-native Stories into apps and websites, for best-in-class content engagement while CleverTap drives contextual individualization with the help of a unified and deep data layer, AI/ML-powered insights, and automation. With this new integration, it’s easier than ever for marketers to leverage the power of both platforms to deliver data-driven, personalized user flows for their most effective campaigns yet. 

User engagement remains one of the biggest challenges for brands, especially mobile apps. While acquisition can be difficult on its own, keeping new users engaged is even more difficult when there is so much competition out there seeking users' attention.