Driving Engagement and Sales in LATAM: Coppel x Storyly

Coppel is one of the largest department store chains in Mexico, with a long-standing reputation for making products accessible to millions of customers across fashion, electronics, furniture, and home goods. With digital transformation at the core of its growth strategy, Coppel has made its mobile app a key channel for customer engagement and sales.

Mission: Modernize the App Experience and Boost Campaign Agility

Before Storyly, Coppel’s app relied heavily on traditional sliders, banners, and carousels on the homepage. This created bottlenecks:

• Limited slots restricted how many offers and categories could be promoted.
• Static formats lacked interactivity, making it harder to hold user attention.
• Inefficient campaign management, with manual updates that slowed down response to campaign changes.

The mission was clear: create a more dynamic and interactive space within the app that could showcase campaigns, increase product discovery, and drive transactions — all while giving the marketing team greater agility.

Solution: Storyly Stories as a Dynamic Retail Space

Coppel integrated Storyly Stories as a new storytelling and commerce layer inside the app, providing a dynamic channel for discovery:

• Diverse campaigns: Hot Sale, Back to School, and Hot Fashion were promoted with rich visual stories.
• Product tagging: Users could move seamlessly from content to product detail pages (PDPs).
• Hands-on management: The Siteops Visual Merchandising team used Storyly’s dashboard to reorder stories, push top performers forward, and optimize underperformers.
• Agile collaboration: Teams in Monterrey, Culiacán, and Mexico City coordinated directly within Storyly, improving campaign speed and execution.
• Effortless integration: Storyly fit smoothly into Coppel’s new technological infrastructure, requiring no complex development or backend changes — allowing the team to launch quickly and focus on creative execution rather than implementation.

“With Storyly, we can react instantly to campaign changes, highlight new categories, and manage everything in real time. It gives us agility we never had with static banners.”
— Diego Gálvez, Site Operations, Coppel

Experiment Time: Hot Sale Campaign

During Hot Sale, one of Mexico’s most important eCommerce events, Coppel tested Storyly against existing retail app placements (sliders, banners, blocks).

Results: More Engagement, More Conversions

Storyly quickly proved to be one of the highest-performing channels in the app:

• 3x more impressions and clicks per group vs. pre-campaign period.
• Higher CTR compared to banners and sliders, with traffic converting into transactions.
• Nearly 10% of home sales in the app attributed to Stories during campaign periods.
• Product-tagged Stories directly contributed to transactions, especially in categories like shoes and apparel.
• Smart Sorting further boosted CTR by automatically prioritizing high-performing content.
• Pre-campaign stories (teasers and countdowns) drove as much or more traffic than the main campaign, showing the power of building anticipation.

Looking Ahead

Coppel plans to expand its use of Storyly with:

• Gamified experiences like countdown timers and daily “unlock” story groups.
• New Banners Widget, bringing personalization and segmentation to traditional banner spaces.
• Advanced interactivity with stickers and dynamic covers for richer campaigns.
• Continued smart optimization, using Storyly analytics to guide real-time content decisions.

By transforming static banners into an interactive retail storytelling space, Coppel has made its app more engaging, agile, and revenue-driving — proving the power of Storyly in LATAM’s fast-growing digital commerce market.