Sip of Inspiration

How do you know about the preferences of your audience?

Unlock a bullet-proof tactic to eliminate the #GuessWork🚫 and get a crystal-clear picture. 🧐

🥁🥁🥁Drum rolls…

Here comes:

📌 Something simple.

📌 Something clever.

📌 Something outstanding.

‍Female Invest is on a mission to close the financial gender gap by creating a safe space and trusted source of knowledge about investing, financial wellbeing, and personal finance.

For them, it’s essential to truly grasp what their users want to read, watch, and learn about.

But what’s the most intuitive way to get an insight here?🌟

Well, they simply asked and lent an ear to the answers.

They used poll stickers to ask YES/NO questions to users.

🧠 Would you like to learn about money and mental health?

👩👧👦 What about motherhood and investing for children?

💸 Or macroeconomics…

And they’ve seen incredible response rates that go as high as 74%. Considering that one in every two users engages with #StorylyStories in the Female Invest app, that's monumental! 🤩

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