Sip of Inspiration

Interactivity can be your biggest ally in customer education, turning the delivery of complex information into an entertaining experience.

Yet, marketers often feel intimidated by the perceived resources they think are needed to create interactive content. Today, I’m here to dispel those fears with Storyly. And here’s a compelling example: LYKON!

Making dietary choices can often feel like a complex puzzle, but Lykon has cracked the code with a splash of color! 🍋🍓With #StorylyStories, they encouraged mindful eating by highlighting foods that cause a moderate IgG4 response, which are less likely to cause symptoms but still react with our bodies. 🥚🍍

Their choice was interactive polls and quizzes that have sparked a conversation about dietary choices.And the response? A significant increase in engagement ✨✨

PS: How often do you eat yellow foods?