Sip of Inspiration

Thinking #BlackFriday and #CyberMonday are only for eCommerce and retail brands? Think again!

The #BFCM buzz isn't limited to any one sector—it sweeps across the globe, captivating everyone, everywhere.

So, if your target audience is 'people,' then you're already marketing to individuals who are hyped up for Black Friday in November.

The trick is to tap into that excitement. How?
Here we have a simple and effective example from Swisscom, one of the most trusted communication brands in Switzerland.

The main goal of the Swisscom team with Storyly is to become more than an app that customers merely use to pay their bills. They create Stories to engage with their community, offer value, and entertain.

Last year, they created a Black Friday quiz asking questions about the history of Black Friday campaigns or customer habits during this period.

And the response rates go as high as 43%!

We're totally here for it!

Contact with our engagement team to learn more: engagement@storyly.io