Sip of Inspiration
The role of new or hidden features cannot be underestimated when it comes to driving adoption and conversions for finance apps. You can unlock the value of the hidden or new features or products such as insurance packages, individual pension plans, money transfers, or investments with Stories for the correct audience. Ask them a question first: “Did you know about this feature?” or “Have you ever experienced it before?”. In the next story, tell more about this feature and direct them to try it right away with a CTA.