From June 2–4, retail leaders, innovators, and changemakers will gather in Barcelona for Shoptalk Europe 2025, and it’s not just another industry event. It’s where the future of commerce is shaped, challenged, and celebrated.
Whether you’re a brand rethinking your in-store strategy, a marketer redefining engagement, or a tech partner building the tools of tomorrow, Shoptalk offers a rare chance to connect with the people and ideas moving the industry forward. This year’s agenda is packed with topics that go far beyond buzzwords and offers fresh perspectives on personalization, omnichannel transformation, and the rise of AI-driven retail.
And of course, Storyly will be there, ready to join the conversation.
Here’s what you can expect.
A Global View of Unified Commerce
The retail world has never been more interconnected or more complex. At Shoptalk Europe, one of the central themes will be the transition from omnichannel to truly unified commerce. That means seamless experiences across digital and physical touchpoints, powered by real-time data, content, and personalization.
Expect insights from leading retailers like H&M Group, Nestle, AllSaints, and Valentino as they share how they’re reimagining the customer journey end to end. Don’t miss sessions like “Unified Commerce, Loyalty, and Expansion” and “Measuring and Empowering the Cross-Channel Customer Journey” to see how global brands are putting data into action.
And for brands looking to elevate their mobile and web experiences, there’s never been a better time to explore what Storyly’s interactive, full-screen content formats can do to close the gap between discovery and purchase.
AI and Automation, From Talk to Tactics
AI is no longer a future trend, it’s a present-day reality. But the question many brands are still asking is: how do we make it work for us? Shoptalk Europe 2025 will deliver answers, with sessions focused on actionable use cases on GenAI in product discovery and how to navigate the collapse of the traditional purchase funnel.
The Reinvention of In-Store
Physical retail is far from fading, it’s evolving into something far more dynamic. This year’s event will dive deep into how stores are becoming hubs of engagement, entertainment, and brand storytelling. Think immersive spaces that go beyond transactions, blending hospitality with discovery.
Think smart shelves, QR-powered experiences, and staff-assisted selling enhanced by mobile content. And think beyond just tech, there’s a renewed focus on how retail spaces can foster emotional connections and brand loyalty.
The Attention Economy, Reimagined
Capturing attention is more challenging and more crucial than ever. And brands are under pressure to create not just content but content that converts. From GenAI-driven discovery to social commerce and influencer strategies, Shoptalk is diving into what it takes to stand out. As champions of immersive, social-like experiences, this is where Storyly’s vision of content-first retail truly comes to life by helping brands not just attract, but hold, attention across mobile and web.
Also, look out for sessions like “Strategies for Marketing Successfully to Multiple Generations”, and “Navigating the Blurring Lines Between Search and Discovery”, with speakers from TikTok Shop, L'Oréal, and Mattel.
Innovation Beyond the Stage
One of the most unique things about Shoptalk? The innovation doesn’t stop with the speakers. The show floor is a living lab of what’s next in retail tech, with emerging startups and established players showing and discussing the tools that are transforming everything from influencer strategies and operational excellence to customer experience.
It’s a place where partnerships begin and ideas take flight. And we’re excited to be right in the mix. Whether you want to learn more about vertical video feed, explore how Stories can drive conversion, or see how automation can save your team time, we’d love to connect.
Come Meet Storyly
Our team, Tomer and Gökmen, will be on the ground in Barcelona, and they’re ready to talk shop (pun intended!). If you’re looking to build richer experiences across your digital properties, make your content work harder, or explore fresh ways to boost engagement, we’d love to show you what Storyly can do.
Let’s chat about:
- Turning product discovery into a scroll-stopping experience
- Making mobile and web-based customer journeys more interactive, personalized, and shoppable
- Collecting zero-party data without sacrificing UX
- Automating content creation at scale
Reach out to book time with the Storyly team, or just stop by and say hi. We’ll be at Shoptalk Europe, June 2–4, Fira Gran Via, Barcelona. Let’s shape the future of retail together.
.png)
