Let’s be honest, summer campaigns can be a tricky game. You want to capture attention without overwhelming, inspire action without being pushy, and stand out in a season full of noise (and sunshine). But when the content fits the moment and the screen, it clicks.
That’s exactly what happened with the brands you’re about to meet. From beauty and cosmetics giants to fashion retail, each one found smart and engaging ways to connect with their audiences using Storyly. Whether it was sparking inspiration for the perfect summer look or guiding shoppers to discover seasonal must-haves, these campaigns show how full-screen content experiences can make the most of every session or visit.
Curious to see how Super-Pharm Poland, PICARD, Idealo, Footasylum, and New Look made summer content that converts? Let’s dive in.
Super-Pharm Poland: Shining a Light on Seasonal Essentials
What’s summer without a little glow? Super-Pharm Poland turned their homepage into a seasonal spotlight with a Story Group dedicated to “SUN.” Tapping into the fresh energy of summer, the Stories feature curated warm-weather essentials, from sunscreens to stylish sunglasses, inviting users to explore with a smooth swipe-up interaction. It’s a quick and effortless way to drive discovery right where customers have the highest shopping intent.
PICARD: A Stylish Series of Summer Bags
PICARD made a splash with their vibrant Spring/Summer 2025 Story group. Leading with a colorful brand video that captures the essence of the season, the Stories then zoom in on individual bags. The rich collection features everything from bold statement pieces to everyday favorites and each paired with a “Shop Now” button for maximizing product detail page visits. They wrapped the Story Group up with an emoji bar for a playful moment of feedback. A great example of how to add a seasonal touch to product discovery.
Idealo: Smart Content, Summer Comfort
Idealo brought summer vibes home. Literally. Their “Sommer zu Hause” (Summer at Home) Story Group is a sunny blend of engagement and personalization. It starts with an interactive quiz asking how users prefer to spend warm days (poolside or on the balcony?), then serves up tailored product recommendations like garden loungers, splash-ready pools, and umbrellas. A closing emoji slider keeps the mood light and the interaction going. Smart, seasonal, and fun. That’s how we like!
Footasylum: Complete the Look with Summer Accessories
Footasylum knows what makes the difference when it comes to summer. The details. So, they kept it cool (literally) with curated “Summer Accessories” and “Holiday Shop” Story groups right on their app. It is a lineup of essentials that complete the look like everyday bags, socks, co-ords, and more, delivered through Stories that feel as fresh as the products themselves. With swipe-up CTAs on each Story, exploring (and buying) is just a tap away. Simple, stylish, and spot on.
New Look: A Season of Style, Told in Stories
New Look leaned into the full power of Storyly with a multi-layered summer showcase. From “Trending” to “New In” and “Styled By You,” their Story groups highlight new-season fashion and real-life inspiration, and every Story invites shoppers to explore, imagine, and act. Shoppable CTAs make it easy to go from browsing to bagging the look, while UGC videos under “Styled By You” add that all-important social proof. It’s a seamless blend of trend, trust, and tap-to-shop. And it’s content that speaks to today’s shopper; social, mobile and inspiring.
Conclusion
From beauty and lifestyle to fashion and beyond, these brands show that summer campaigns don’t need to be over the top to stand out. What really matters is being where your audience already is with content that feels authentic, interactive, and inspiring.
With Storyly, all these brands turned seasonal moments into high-performing, full-screen experiences that didn’t just show products. They managed to create inspiration, reasons to engage, explore, and buy. Whether it was a quick quiz, a UGC style lookbook, or a simple swipe-up CTA, each campaign found its rhythm and made Stories work harder and smarter for their goals.
Ready to bring the same energy to your own campaigns? Let’s create experiences your customers won’t just watch, but would want to act on. Reach out to us to discover what we can create together.
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