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Zero-Party Data​: The Shortcut to Next-Level Personalized Customer Experience

Zero-party data is an emerging solution to get marketing data. Explore why zero-party data is so significant for businesses and ways to collect it.

Friction-Free: How to Make Mobile Shopping a Breeze

It takes skills to navigate the eCommerce landscape. Discover the secrets to creating a friction-free mobile shopping experience for your customers.

10 eCommerce Statistics You Must Know in 2023

Discover the top 10 eCommerce statistics that you need to know to make informed decisions and stay ahead of your competition.

How Online Shoppers Find Inspiration Today

Shoppers seek inspiration online before making a purchase. Find out how you can inspire online shoppers with your brand to get ahead of the competition!

Shopping Habits of Gen Z

You must understand Gen Z's shopping habits, behaviors, and preferences in order to attract Gen Z with your brand. Check out our guide to learn more.

The Future of eCommerce and mCommerce in APAC: Predictions for 2023

Both eCommerce and mCommerce are seeing rapid growth in the Asia-Pacific (APAC) region. Find out the trends you can expect to see in 2023 and how to prepare for the eCommerce era.

APAC Region Sees Explosive Growth in Travel-Related Super Apps

Travel apps have become nearly as important as passports to travelers these days. Find out how mobile travel app companies can take advantage of the trends in travel and tourism to grow their businesses.

2022 Online Shopping Trends in Singapore

With the increased convenience of online shopping, a growing number of businesses across the globe have made the shift to eCommerce. Learn some of the shopping trends and statistics for eCommerce in Singapore in 2022.

History of the GIF from Steve Wilhite to Giphy

GIFs, invented by Wilhite in 1987, have come a long way, gaining more popularity every day and impacting mobile communication deeply today. Read the whole journey!

Mobile App Monetization Trends: What to Expect in 2023

What is app monetization? What kind of app monetization trends you can expect in 2023? Check out this app monetization guide for a comprehensive approach!

Mobile Marketing Trends in 2022

Billions of people are connected to their smartphones. With this fact in mind, many marketers are looking to use mobile marketing to reach people. Here are the mobile marketing trends to keep up with in 2022.

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March 21, 2023

Zero-Party Data​: The Shortcut to Next-Level Personalized Customer Experience

Digital marketers can't expect to rely on third-party data to inform their campaigns much longer. And first-party data has some definite limitations in terms of usefulness. On the other hand, by investing in zero-party data collection, and maybe getting a little creative, you can get the marketing information you need. At the end of the day, you'll be able to gain valuable and actionable insights into your core customer demographic, deliver highly personalized user experiences, and ultimately build a loyal following that will support your business for years to come.
Insights
March 21, 2023

Friction-Free: How to Make Mobile Shopping a Breeze

There are ways in which companies can optimize the eCommerce experience for customers and reduce friction as a brand. If you can create a frictionless and inspiring mobile shopping journey — while swiftly closing the loop between discovery and conversion — you can expect to see your revenues soar.
Insights
March 9, 2023

10 eCommerce Statistics You Must Know in 2023

Online shopping has become an essential part of modern retail businesses as more consumers choose it over traditional brick-and-mortar stores. eCommerce has grown significantly in recent years and shows no signs of slowing down. Staying up to date on the latest trends and statistics in the eCommerce industry is essential if you are a business owner or marketer. In this blog post, we'll provide you with 8 eCommerce statistics you need to know to make informed decisions about your online business. Stay ahead of your competition with these statistics on online shopping behaviors and mobile commerce trends.
Insights
February 21, 2023

How Online Shoppers Find Inspiration Today

More and more shoppers today seek inspiration online for their purchases. Even when shoppers aren't currently looking for something, a certain source may inspire them to make a purchase. In fact, according to Google, 60% of consumers get the urge to buy a product from a source of inspiration even when they're not actively shopping. If you want to incentivize your customers to buy from you, you should understand precisely what inspires shoppers and how you can appeal to this need.
Insights
February 9, 2023

Shopping Habits of Gen Z

If you want to attract Gen Z with your brand, you must understand Gen Z's shopping habits, buyer behaviors, and preferences. To help you build a relationship with Gen Z, this guide will explore who this generation is, what they look for from brands, and how you can reach this generation with your offerings.
Insights
October 12, 2022

The Future of eCommerce and mCommerce in APAC: Predictions for 2023

In this in-depth post, we'll explore the differences between eCommerce and mCommerce, what mCommerce is, some of the latest statistics in the APAC area, trends you can expect to see in the next year, and how to prepare for the eCommerce era.
Insights

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