Insights

When growing your business, one of the best strategies is to maximize your reach. Extending your business beyond your home country can be a great way to grow your customer base, boost profits, and gain an international reputation for your brand. This is known as cross-border eCommerce, and it's crucial in today's eCommerce environment.

Effective demand generation is all about a discovery journey filled with consumer inspiration. In this context, "inspiration" means giving ideas to users and helping them imagine how a particular product can benefit them (e.g., how they'll look in that green dress or how great those shoes will look with the dress they already have). What's the point? Many online consumers are actively seeking inspiration. They want ideas for an upcoming project or event. They are ready to buy. So, “inspiration” for the sake of demand generation is a strategy that eCommerce brands should seriously consider investing in. Because if they can deliver the relevant content to the right person at the right time and spark a moment of inspiration, that’s a happy ending for all. 

Over more than a decade, there hasn’t been a day that went by without hearing the word “sustainability.” Whether it's in the news, social media, or everyday conversations, it seems that it is becoming more prevalent. Yet, it's no surprise, really! Because, in recent years, there has been a growing awareness of human activities' impact on the planet. As people become more informed about the challenges we face, there is a greater focus on finding solutions that are environmentally and socially responsible, and that can help us build a more sustainable future. And when talking about sustainable practices, online shopping and sustainability are two concepts that may seem incompatible at first glance. After all, online shopping often involves the use of packaging materials, transportation, and energy, which can all have negative environmental impacts. Even “shopping” is based on the notion of “consuming,” if you think about it. So, the question is this: Can online shopping and sustainability coexist?

What was your favorite song in 2022? Which albums turned into an obsession? How about guilty pleasures - the songs you listened to after making sure “the social share” button is switched off? You might not remember it all. Don’t worry! That’s why Spotify creates its traditional end-year activation “Spotify Wrapped.” When it’s that time of the year, when all the Christmas ads are out, red Starbucks cups are in use, and “All I want for Christmas is you” again becomes the most played song, you know that Spotify will soon ping you with a summary of your “year in music.” In this blog post, we explore the details behind Wrapped's success story and explain how to create a similar experience on your website or in your mobile app using Storyly Stories.

With the ever-changing commerce landscape and continually developing technologies, consumer behavior is changing. If you want your business to stay relevant and get ahead of competitors, you must appeal to these behaviors by following the latest trends. By gearing your business to consumers and what they want, you can attract them and convert them into loyal customers. However, you may not be aware of all the latest consumer behavior trends and their importance. In this article, we break down the top consumer behavior trends of 2023.

There are over 4 billion email users globally, and more than 300 billion emails are sent and received daily. Although the volume is high and the channel is quite popular among marketers, your emails do not usually find the recipients well. While the average open rate is slightly over 21%, the click rates hover around 2.62%. It means that only one out of five people is willing to hear what you have to say, and there is an over 85% chance that this one person won’t be interested in your message. When you put it that way, you may ask, why bother? It’s not a cost-heavy method, but shall we invest our time and effort in more rewarding channels? The answer is a resounding no! And I will tell you why email remains a key channel for brand communication and how you can make the most of it with the right tactics.