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Video commerce is changing the way we shop, bringing content and commerce together across social platforms and online stores. With TikTok, YouTube, and Meta adding more shoppable features, brands are using video to connect with audiences and boost sales in new ways. To keep you in the loop, we’ve put together a list of 51 video commerce experts who are driving this industry forward. From live shopping innovators to creative brand storytellers, these professionals are shaping the future of digital retail. Follow their work—they’re the ones setting the trends for 2025 and beyond.
Video is transforming the way we shop for beauty products, and UK brands are leading the way. Superdrug brings entertainment, Lush keeps it real with behind-the-scenes storytelling, Charlotte Tilbury turns tutorials into shopping experiences, and P.Louise is taking TikTok Shop by storm. These brands prove that video isn’t just for showing products, but also creating engaging, trust-building moments that drive sales. Ready to see how they do it? Let’s dive in.
Want to boost engagement and sales with video? This guide breaks down eight proven video marketing strategies for eCommerce, from short-form content to shoppable videos and live streams. Discover real-world examples and practical tips to bring your video content to your own platform.
With Mother’s Day in the UK falling on March 30, 2025, retailers have a prime opportunity to connect with customers through personalized shopping experiences. As consumer spending continues to rise, effective personalization can drive engagement and boost sales. This blog explores key personalization strategies and discusses how Storyly’s interactive, personalized, and shoppable content experiences can elevate Mother’s Day campaigns, making gift discovery more engaging and seamless for customers.
From playful polls to shoppable Stories, these brands made Valentine’s Day extra special. The Entertainer turned “LOVE” into an eye-catching Story Group, Footasylum made product discovery interactive, and Picard’s heart-shaped purses became instant favorites. Check out the most creative Valentine’s Day campaigns from Storyly customers and get inspired for your next big moment!
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The European beauty industry is evolving faster than ever. With eCommerce booming, social media driving purchases, and skincare taking center stage, brands must keep up with shifting consumer habits. In this blog, we break down 12 key statistics and 6 major trends shaping beauty in 2025. These insights will keep you in the know.
A strong eCommerce content marketing strategy is about grabbing and keeping the attention while driving action. With Storyly, brands can turn content into an engaging, interactive, personalized, and shoppable experience directly on their own platforms, maximizing conversions and customer engagement. From interactive Stories to Vertical Video Feed, this guide explores how to craft a winning content strategy that keeps audiences engaged and shopping. Dive in to discover how Storyly can help you make the most of your content marketing efforts!
Vertical Video Feed is transforming digital shopping by bringing the TikTok-like experience into your mobile store, combining entertainment and seamless purchasing. This product allows brands to create engaging, full-screen videos with shoppable elements to inspire and convert. Learn how to use interactive video content to boost engagement, simplify the customer journey, and drive direct conversions.
Valentine’s Day is the first big retail moment after the post-holiday slump, and in the UK alone, it’s a £2.1 billion opportunity. While some shoppers stick to the classics like cards, flowers, and chocolates, others are embracing new trends like self-care gifts and Galentine’s celebrations. This blog dives into the latest spending trends, consumer behaviors, and innovative strategies retailers are using to capture shoppers’ attention during this love-filled season. Ready to explore the numbers and ideas shaping Valentine’s retail? Let’s get started.
From TikTok trends to Instagram Reels, videos transform how we shop online, making it more interactive, engaging, and trust-driven. Discover why video commerce is quickly becoming a must-have strategy for modern retailers. Learn the essentials, from creating attention-grabbing short clips to using interactive features that convert viewers into buyers. Plus, get inspired by real-world examples of brands doing it right.
In this blog, you'll explore 8 powerful interactive content ideas that can transform your marketing strategy, including quizzes, polls, AR experiences, and more. Discover practical examples, success stories, and actionable tips to connect with your audience and create memorable digital experiences. Get ready to turn window shoppers into active buyers!
As eCommerce evolves, so do customer expectations. From AI-powered personalization to immersive shopping and purpose-driven content, 2025 brings exciting trends to the forefront. This guide explores eight key strategies to help brands connect authentically, engage meaningfully, and thrive in the year ahead.
As Black Friday and Cyber Monday (BFCM) campaigns swept across Q4, we were blown away by the creativity, innovation, and impact of our customers' Storyly content. From shoppable experiences to interactive Stories, our community truly raised the bar this season.
Unlock the secret to enhanced customer engagement with 10 proven website personalization strategies. Discover how to create tailored, meaningful experiences that captivate your audience, boost conversions, and set your brand apart.
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Black Friday and Cyber Monday are no longer just shopping events. They’re a reflection of how ready brands are for the new era of commerce. In this expert roundup, 38 leaders share their bold moves, AI-driven strategies, and insights on what truly drives results during the busiest retail season.
Contextual personalization is redefining how brands connect with their audiences, turning timing, behavior, and intent into the foundation of real relevance. This post dives into how Storyly empowers marketers to deliver these moments seamlessly through zero-party data.
Traditional promotions no longer match modern shopping behaviors. Today’s consumers expect shoppable videos, interactive content, and personalized offers that feel natural within their browsing experience. This blog explores how brands can rethink promotions with Storyly to create engaging, seamless, and conversion-driven customer journeys.
Black Friday has become the ultimate stress test for digital commerce, where every second of downtime translates into lost revenue and customer trust. This blog explores why resilience and engagement, not just discounts, are the real drivers of long-term success.
Shopping isn’t just browsing anymore. It’s tapping, trying, playing, and buying in the moment. This blog dives into the interactive trends transforming eCommerce, from shoppable video to AR try-ons, and why the brands leaning in are the ones turning engagement into real conversions.
Shoppers don’t always know the right keywords to find what they want, and too many options can lead to frustration. AI-powered smart filters change this by understanding intent, context, and behavior, making product discovery faster, more personal, and more enjoyable. When paired with engaging formats like Stories, they turn browsing into a seamless path to purchase.
Composable commerce is only as powerful as the content layer that fuels it. This article explores why brands need composable content to match their modular commerce stacks and how Storyly empowers teams with interactive content.
Interactive, content-led commerce is reshaping shopping with shoppable videos, quizzes, and live streams that invite customers to participate. It drives engagement, loyalty, and conversions while giving brands valuable insights. Want to learn how to make it simple with Storyly?
Autonomous marketing agents are reshaping eCommerce marketing, handling campaigns from start to finish without needing constant input. This blog explores how they work and why they’re becoming a must-have for modern eCommerce.
This blog explores how top apps use game mechanics like streaks, quizzes, leaderboards, and personalized journeys to boost motivation and habit-building. You'll also find best practices, common pitfalls to avoid, and key metrics to track success.
Swipe or tap? This blog dives deep into the psychology and strategy behind interactive mobile formats, exploring when to use swipe-up gestures for seamless action and when to tap into engagement with quizzes and polls.
This blog highlights how five standout brands, Super-Pharm Poland, PICARD, Idealo, Footasylum, and New Look, used Storyly to create successful summer campaigns. Each example shows how full-screen content can turn seasonal inspiration into real action.
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