Creating seamless, shoppable, and community-powered experiences
Summer is the perfect time for brands to show up with bold creativity, authentic connections, and immersive experiences that resonate. But as shoppers seek inspiration in every interaction, it’s no longer enough to just show products. You need to build trust, spark curiosity, and make discovery effortless. This is where user-generated content (UGC) steps in.
According to Bazaarvoice, 86% of brands and retailers believe that more authentic UGC in their paid and owned media would improve the performance of their ads and content. It brings trust, authenticity, and real-world relevance into every touchpoint. And when it comes to elevating UGC into immersive content experiences, Bazaarvoice and Storyly make a powerful pair.
Bazaarvoice, the first solution that comes to mind when we’re talking about UGC content, enables the collection and display of authentic user-generated content, while Storyly enables brands to build full-screen, interactive, and personalized content experiences.
On their own, they both are strong tools for driving engagement and conversions. Together, they unlock a new level of experience, one where real customer voices meet rich content design in seamless, shoppable formats.
So, let’s imagine what you can do when you have Storyly and Bazaarvoice in sync.
Authentic Product Discovery Through Stories
UGC is one of the most powerful tools for discovery, but it’s even more impactful when delivered in the format people love the most, like full-screen, tappable, mobile-native Stories. By combining Bazaarvoice’s Ratings & Reviews and Social Commerce Suite with Storyly’s interactive Stories, brands can create engaging and shoppable discovery moments and content experiences. Instead of keeping reviews buried on product pages, brands can elevate real customer photos and videos into immersive, swipeable Stories, where inspiration meets instant action.
Here’s how it works:
You pull high-quality user visuals from Bazaarvoice. Think sun-drenched beachwear selfies or glowing skincare results and turn them into Storyly Stories. Each Story can be enriched with real-time product info, links to PDPs, and interactive stickers like polls or quizzes. The result is not just a review, but a full-screen experience that encourages users to explore, engage, and buy, without ever leaving the app or website.
Think sun-drenched beachwear selfies or glowing skincare results, now transformed into full-screen Stories enriched with real-time product info, interactive stickers, and direct links to PDPs. It’s not just a review but a summer-themed discovery journey that drives action, right where your customers already are.
Enriched Product Detail Views that Convert
When a shopper clicks through to a product detail page, they're looking for reassurance. Is this product right for me? Will it look or work the way I expect?
With Bazaarvoice, brands can collect authentic photos and videos from real customers. But in addition to authentic photos and videos, incorporating Bazaarvoice's Questions & Answers directly onto the PDPs provides further context by answering potential shopper queries in real-time. Storyly then helps you show these assets directly on PDPs, seamlessly and interactively. Think of it as transforming flat review sections into rich, visual galleries designed for mobile consumption.
And personalization? That’s where Storyly’s user segmentation capabilities gets in. You can match content with user preferences and behaviors. So a user looking at swimwear might see reviews and images specifically mentioning sun protection and fabric quality, while another exploring outdoor gear will find content focused on durability and weather resistance.
The result? The most relevant and inspiring content appears when it matters most, creating a more compelling PDP experience that reassures and converts.
Cross-Selling Through Inspiration
For fashion, lifestyle, and home brands especially, summer is a season full of creativity and expression. Shoppers are eager to try new styles, create new routines, and refresh their spaces. With the combined power of UGC and structured product data, brands can inspire those choices more effectively.
Imagine showing a customer photo wearing a summer dress, and then suggesting matching accessories based on what others have styled it with. With Storyly’s Stories and Bazaarvoice’s UGC, you can surface “Styled by Customers” bundles or “Complete the Look” recommendations that feel personal and curated.
It’s a strategy that drives cross-sell opportunities and also reinforces brand loyalty by celebrating your community’s creativity.
Turning Post-Purchase Moments into Engagement Opportunities
The customer journey doesn’t end at checkout, and your content strategy shouldn’t either.
With Storyly’s interactive formats, you can create timely promotions to encourage reviews and feedback. For example, seven days after a purchase, a Story can appear within your app or website to ask for a review, seamlessly integrated with Bazaarvoice’s platform.
This helps grow your UGC library for future campaigns but also fosters a sense of participation. Customers feel heard and valued, while your brand benefits from the social proof that continues to power conversion down the line.
Engaging Campaigns with Gamified Content
Summer is a season for lightheartedness and a great opportunity to infuse campaigns with interactivity and fun. Using Bazaarvoice data, Storyly enables brands to create quiz-based content that is both informative and engaging.
A quiz like “Which of these is our top-rated summer product?” will encourage users to interact with your content while introducing them to high-performing products based on real feedback.
Let’s Start With the Magic of UGC
When the sun comes out, shoppers look for real-life inspiration, beach pics, festival outfits, road-trip snacks, before they add anything to cart. That’s why user-generated content is a marketer’s best friend during summer: it builds trust, sparks ideas, and turns casual browsers into excited buyers.
And when you think of effortless, high-quality UGC, the first name that pops up is Bazaarvoice. Pair those authentic voices with Storyly’s full-screen Stories and you get a season-long content engine that feels tailor-made for every customer.
Below are seven ready-to-run ideas that marry Bazaarvoice and Storyly. No code, no integrations, just practical moves anyone can handle.
Summer-Fresh Ways to Blend Bazaarvoice & Storyly
Idea
Picture How It Plays Out
1. “Summer Edit” Story Series
Monday is Beach Bag Essentials, Tuesday is Festival Must-Haves. You open Bazaarvoice, filter by 4-plus-star reviews, and drop those top-rated items into a Storyly carousel. Shoppers can tap straight from sunscreen to checkout.
2. Sun-Seeker Photo Contest
Invite customers to post sunny snaps with your product (hashtag #MySunnySpot). Repost winners in Storyly: viewers in Spain see dazzling Ibiza shots with a “Shop the Look” button; viewers in Rome get a Roman rooftop picnic, and matching products.
3. “Review-to-Reveal” Flash Deal
Morning poll in Storyly: “Guess today’s secret deal: flip-flops or sunhat?” Next slide shows a glowing review as a clue. Final slide reveals the deal. Fast, fun, completely manual.
4. Personalised Testimonial Reels
Download short video reviews from Bazaarvoice. Stitch them into two Storyly videos, one for skincare lovers, one for makeup fans, so each viewer gets the testimonials that match their interests.
5. Road-Trip Swipe Tour
Collect reviews that mention travel stops (“Kept me cool in Brighton!”). Build a Storyly journey that jumps city-to-city; each card features the local tip, the product, and a tap-to-buy sticker.
6. Poolside DIY Tutorials
A creator shows a three-step beach-wave routine in a Bazaarvoice video review. Trim clips into a quick Storyly how-to, add product tags, and finish with a one-question quiz (“What’s your hair type?”) to queue future recommendations.
7. “Replay & Rate” Marathon
Mid-August, compile your best Stories into a highlight reel. Between slides, drop a “Rate this product” button that links straight to the Bazaarvoice review form, boosting fresh reviews before the season ends.
Quick-Fire FAQ
With nothing more than copy-paste skills, you can turn Bazaarvoice UGC into Storyly Stories that feel hyper-local, hyper-relevant, and 100% summer-ready. No developers, no integrations, just real voices, bright visuals, and a swipe-to-shop path your customers will love.
