Driving Gamified Engagement and Interactive Campaigns: BetBoom x Storyly

BetBoom is one of Russia’s fastest-growing online betting platforms, offering sports and e-sports to a wide audience. Known for its innovation and user-centric approach, BetBoom wanted to make its mobile app more interactive and engaging, not just for betting, but for participation, community, and brand storytelling.

This is where Storyly stepped in.

Mission: Boost Engagement and Make Campaigns Interactive

In a highly competitive betting market, BetBoom aimed to go beyond standard promotional banners and text notifications. The team wanted to:

• Create an interactive experience that engages users daily with content tied to sports and e-sports events.
• Encourage participation through polls, quizzes, and emoji reactions tied to real matches and giveaways.
• Simplify campaign participation approval, ensuring users could opt-in easily and securely.
• Bring gamification to the forefront, turning every story interaction into a mini-event.

Solution: Stories as a Dynamic Engagement Engine

BetBoom integrated Storyly Stories across its app and web experience, using interactive stickers to connect sports and e-sports content, engagement, and rewards.

• Gamified Stories for Campaigns: BetBoom runs themed contests and giveaways (e.g., football matches, esports tournaments) where users interact through polls, quizzes, and emoji reactions to unlock participation.
• Creative consent mechanism: For campaigns requiring explicit user approval, BetBoom used the Emoji Reaction sticker — allowing users to “react” to give open consent to join. These reactions are exported as user IDs through Storyly reports, simplifying compliance while keeping engagement fun and frictionless.
• Tap & Go navigation: BetBoom also uses custom CTA Stories built with Storyly to guide users directly to tournament pages or new sections within the app, making navigation instant and intuitive.
• Multi-platform presence: Storyly is embedded in both BetBoom’s mobile app and web app, creating a unified experience across devices.

“We’ve been using Stories for years, but Storyly gives us the flexibility, support, and customization we were missing before. The Storyly team adapts fast to our needs — from custom features to smooth integration.”
— Andrey Plaksin, Mobile App Manager, BetBoom

Results: Interactive Storytelling that Converts

Since integrating Storyly, BetBoom has seen impressive engagement and participation rates across its campaigns:

• App engagement rate: 19%
• CTR: 34%
• Response rates by format:
  
  • Quiz: 58%
  • Poll: 61%
  • Open-ended  Question: 33%
  • Emoji rating: 53%
  • Emoji reaction: 84%, making it the top-performing interactive format.

These results show how BetBoom has effectively embedded gamification into its marketing — every story interaction doubles as a participation gateway and a moment of brand connection.

Looking Ahead

Encouraged by user enthusiasm, BetBoom plans to continue expanding its Storyly use cases:

• New contests and tournaments with interactive approvals and instant rewards.
• Advanced analytics to fine-tune engagement strategies based on sticker and quiz performance.

By merging sports and e-sport fandom, interactivity, and gamified storytelling, BetBoom has turned its app into more than a betting platform, it’s a dynamic experience where fans engage, play, and win together.