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How Modanisa Improves Product Discovery and Conversion with Storyly

Kaan Uyanık
August 9, 2022

Challenges

Modanisa is an online fashion and shopping platform for hijabi fashion and modest clothing with customers all over the world. Starting its operations in 2011, Modanisa is now an eCommerce giant that is present in 140 countries and available in six different languages. 

To provide a great user experience, Modanisa aims for hassle-free exploration and discovery that helps users find what they’re looking for and spend more time browsing in the mobile app. The app’s homepage had multiple banners and sliders that users could use to browse products. While establishing the user habits, the Modanisa team wanted to enhance the user experience to trigger the user action better and display more product visuals in an eye-catching manner. As the number of monthly active users was constantly growing, the main goal of the Modanisa team was to accelerate this adoption process by bringing the familiar experience of stories to the app. 

Their data also showed that users were not scrolling down to explore the latest products, daily offers, and other in-app marketing campaigns. With more than 120 thousand products available on their virtual shelves, the brand needed a solution to enhance the product discovery experience where they could showcase their products in a more visually attractive manner through a seamless, intuitive user journey to ultimately drive greater conversions.

Then, they met Storyly.

Solutions

#1 An Enhanced Product Discovery Experience With More Content

Modanisa started using Storyly as an extra content layer to deliver its wide product selection as stories. Storyly provided the perfect solution with mobile native stories that are addictive and familiar for global users of Modanisa. With Storyly’s eCommerce-focused features, Modanisa users started to explore products easily, without any distractions. Modanisa also uses stories for grouping different types of product content, including product categories, new arrivals, daily offers, and more. This organized grouping system enables the users to navigate easily within different story content without getting lost. As each story group includes many stories, Modanisa is now able to showcase a greater number of products. Before Storyly, pop-ups were the main mode of communication for delivering product highlights. This method did not bring the desired results and required a big development effort to be implemented. Now, stories serve this purpose effortlessly.

Modanisa’s marketers leverage video stories to engage their users and encourage them to view related product pages. With product tags, users can see products in combination or compare variations for a rich shopping experience. Within a single story, they can tap the product they love, add to cart, complete thier purchase quickly. The enhanced experience that Storyly provides has streamlined the purchase funnel for the Modanisa app from discovery to conversion.

#2 Localization Done at Its Best Based on User Geographies and Languages

Given its wide geographic presence and diverse customer base, Modanisa localizes its stories by delivering them in specific languages. Modanisa marketers target their users based on their country and language using Storyly’s story labeling feature. That way, when a user opens the app, they view the content in the relevant language for their location. This allows Modanisa to deliver customized content in minutes without requiring any development effort.

#3 Engaged Users and Extended Session Time Through Interactive Stories

Finally, Modanisa marketers use interactive stories to make users feel part of the Modanisa community. They use various interactive stickers to engage users by creating “this or that” polls, asking users’ opinions about fashion, and collecting feedback with emoji sliders. This enables Modanisa marketers to increase the time users spend in the app and make them feel their preferences are taken into account. Users go through different interactive stories and respond to them while still exploring different products. Modanisa aims to get its users to make a habit of visiting the app several times a day and the interactive features of Storyly feed their curiosity and keep them coming back to engage with the content, check out what is new, provide their feedback, give their opinion, and feel part of the community.

Results

Storyly provided the perfect solution to the challenges Modanisa faced, and the results have been fantastic. Modanisa embedded stories at the top of the homepage to capture users’ attention immediately and enhance the product discovery experience. As expected, when compared to the banners and sliders, stories performed much better at driving conversion. Users who view stories convert 61% more than those who view only banners. This new shopping experience that is substantially different from banners and sliders, enables users to view more products and complete the purchase actions without any distractions. On top of the incremental growth in conversion, Modanisa also achieved its goal of increasing session time. After Modanisa started to use Storyly, the session time increased by 30%, indicating that users spend more time in the app browsing the wide selection of products thanks to the familiar and addictive format of stories!. Additionally, Modanisa observed a 60% decrease in bounce rate and a 60% increase in page views.  

The next chapter for Modanisa will be automating the product stories by using their own product feeds. With a simple setup, Modanisa marketers will be able to generate automated product stories with intuitive templates that they can create in Storyly Studio. Plus, Modanisa will bring amazing story experiences to its website as well. So stay tuned for more on Modanisa with Storyly!

Would you like to increase your conversion rate as Modanisa did?

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