Revolutionizing In-App Communication for Online Grocery: Rohlik Group x Storyly

Rohlik Group is one of Europe’s fastest-growing online grocery innovators, operating across five markets with brands such as Rohlik.cz, Knuspr.de, Gurkerl.at, Kifli.hu, and Sezamo.ro. The company’s mission is clear: to revolutionize grocery shopping by making high-quality, regional products available online, fast, fresh, and convenient.

As Rohlik expanded across Central Europe, it needed a smarter, more engaging way to connect with users, promote campaigns, and bridge CRM and marketing, without adding complexity for local teams.

This is where Storyly stepped in.

‍Mission: Make Customer Communication Engaging and Scalable

Before Storyly, Rohlik relied on traditional web and in-app banners to promote weekly offers, campaigns, and category highlights. These static formats were functional but limited:

• They were buried below the fold in the app interface, resulting in low visibility.
• Click-through rates lagged behind expectations, especially on mobile.
• Creating and updating campaigns required manual work across multiple markets.

Kevin Pham, Social Media Manager at Rohlik Group, explains:

“Before Storyly, we had static web banners that people barely noticed. With Storyly at the top of the app, content immediately catches attention — sometimes even doubling the views on promoted topics.”
— Kevin Pham, Social Media Manager, Rohlik Group

The goal was to transform campaign communication into an interactive, CRM-friendly experience that would drive retention and engagement while giving each local team autonomy.‍

Solution: Stories as a Bridge Between Marketing and CRM

Rohlik integrated Storyly Stories into its mobile apps across five countries, turning what was once static promotion space into a dynamic engagement hub.

• Interactive storytelling: Local teams now create short, playful stories highlighting weekly deals, product launches, and limited-time offers.
• CRM synergy: Storyly acts as a retention tool, helping users rediscover the app with relevant and fresh content — beyond newsletters and push notifications.
• Localized flexibility: Each market tailors its story content to local trends, brands, and seasonal campaigns (e.g., Red Bull Sommeredition, Ein Jahr gratis einkaufen!, Săptămâna Xtra).
• Instant visibility: Storyly sits right at the top of the homepage, ensuring maximum reach for every campaign.
• Zero-code agility: Marketing teams can launch new stories without developer support, reducing operational bottlenecks.

“Storyly is playful, intuitive, and lets us communicate in a way that doesn’t feel like advertising. It’s more like talking to the customer directly, and it keeps them coming back.”
— Kevin Pham, Social Media Manager, Rohlik Group

Results: From Static Banners to Interactive Impact

Storyly quickly became one of the group’s top-performing in-app communication channels, far outperforming traditional placements:

• 1.6M impressions across five markets
• Average CTRs:
  
  • Rohlik.cz: 63% (“České jahody jsou tady!”)
  • Knuspr.de: 74% (“Red Bull Sommeredition”)
  • Gurkerl.at: 48% (“Ein Jahr gratis einkaufen!”)
  • Kifli.hu: 51% (“Tanszerek a sulihoz”)
  • Sezamo.ro: 59% (“Săptămâna Xtra”)
• +25–70% uplift in engagement compared to vertical benchmarks
• Double the page views on promoted categories compared to web banners

Kevin shares:

“From the very first campaigns, Storyly doubled our views on certain topics. Some stories reached click-through rates above 70%, which was unbelievable compared to any other format we’ve used.”‍

Looking Ahead

Rohlik Group is now expanding Storyly’s role in its app ecosystem with:

• Gamified and personalized journeys to build daily habits and retention.
• Push notifications with deep links that open directly into specific story groups.
• Conversion tracking integrations to connect engagement with purchase behavior.
• Wrapped-style summaries and anniversary stories to celebrate milestones with users.

By turning its app into a space for interactive discovery and CRM-driven storytelling, Rohlik Group has transformed how grocery brands communicate with their customers — making every campaign a moment of engagement rather than a static announcement.

With Storyly, Rohlik isn’t just promoting products, it’s building ongoing relationships with customers across Europe.