Marketing Tips

Marketing Tips

Interactive Content Trends to Watch: From Tap to Transaction

Discover the top interactive content trends from shoppable video to AR try-ons, and see how brands turn engagement into higher conversions.
Marketing Tips

The Must-Know Summer 2025 Events for Seasonal Campaigns

Explore key summer events across the UK and Europe from music festivals to sports to create timely, culture-driven content.
Marketing Tips

Brand Marketing vs Content Marketing: Why You Need Both

Discover differences between brand marketing and content marketing, and learn how combining both can strengthen your strategy.
Marketing Tips

How to Develop a Content Marketing Strategy That Drives Real Results

Learn how to build a content marketing strategy that drives results with this simple 8-step framework.
Marketing Tips

Building a High-Converting eCommerce Content Marketing Strategy with Storyly

Discover how to craft an effective eCommerce content marketing strategy and leverage Storyly’s interactive and shoppable content for maximum impact.
Marketing Tips

The Complete eCommerce Marketing Calendar for 2026

Knowing which holidays and dates your brand should celebrate can give you a head start in planning your marketing calendar. Explore the full list now.
Marketing Tips

Measuring the Success of Shoppable Content: Key Metrics and Tools

Learn how to evaluate the impact of your shoppable videos with key metrics and tools to boost engagement, drive conversions, and maximize ROI.
Marketing Tips

11 Most Common Reasons for Shopping Cart Abandonment (And What To Do About It)

Struggling with cart abandonment? Discover the top 11 reasons shoppers leave items behind—and practical strategies to turn it around.
Marketing Tips

11 Great Mobile App Marketing Campaigns to Inspire You

Explore 11 exceptional mobile app marketing campaigns that redefine user engagement and brand loyalty. From Duolingo's engaging reminders to IKEA's AR experiences, learn how these campaigns use creativity and strategic insights to succeed in the mobile-first world.
Marketing Tips

Using Personalized Content for Customer Retention: Strategies and Benefits

Discover how personalized content can transform customer retention. Learn about effective strategies, benefits, and real-world examples that highlight the impact of personalization on customer loyalty and business success.
Marketing Tips

The Benefits of Interactive Content

Explore the advantages of interactive content in today's digital market. Learn how quizzes, configurators, and shoppable videos can increase user engagement, improve retention, and boost conversion rates for your brand.

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April 17, 2026

Mobile Product Page Conversion Optimization Guide

Learn the highest-impact mobile product page optimizations and a practical testing roadmap to improve add-to-cart and purchase conversion.
Marketing Tips
April 8, 2026

First-Party Commerce Data: Collect, Activate, Convert

Learn how to collect and activate consented first-party commerce data with Storyly to power privacy-safe personalization and measurable conversion gains.
Marketing Tips
eCommerce Marketing
April 1, 2026

Mobile Commerce Trends 2026

Key mobile commerce trends for 2026, checkout, shoppable video, retail media, and invisible security, with practical UX, product, and growth actions.
Marketing Tips
Insights
March 31, 2026

Mobile Commerce Growth Trends: What to Optimize Now

Key mobile commerce trends shaping acquisition, conversion, and retention, plus practical decisions and KPIs to prioritize for growth.
Marketing Tips
Insights
March 30, 2026

TikTok-ification: Bring Short-Form UX to Owned Channels

Learn how TikTok-ification adapts proven short-form video UX patterns for your app and web to drive engagement, retention, and conversion, without platform dependency.
Marketing Tips
Video Marketing
Marketing Tips
March 19, 2026

eCommerce Content Personalization at Scale with Storyly

Learn how Storyly uses zero-party intent signals and AI to personalize eCommerce experiences at scale, improving discovery, testing speed, and conversion.
Marketing Tips
AI Marketing

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