Ideas in Action

Customer-to-customer online marketplaces are stores where users trade with each other. It is possible to create a market environment where everyone is a buyer and a seller at the same time. Creating a fair, shared economy environment can be challenging. And as expected, content is here to help with its crucial role in engaging, educating, increasing transactions, and retaining users. Among other types of content, video stands out. Videos are more dynamic, more captivating, and, needless to say -thanks to the younger generation's relationship with TikTok and YouTube- more trendy than still media or written content. Being highly energetic and visual, video content’s superior power is also proven by marketers. 91% of businesses will use video as a marketing tool in 2023. With all these in mind, let’s dive into how to leverage video Stories for C2C marketplaces.

If you are starting your Storyly journey and still need to figure out where to start, don't worry, we have your back! I'm sure you already know the Story format and the power of this channel to communicate and engage with your users. The flexibility of these bite-sized content structures never stops to amaze our Storyly Community. For 3 years, we have worked closely with marketers from over 350 apps and websites in 40 countries. Together, we created countless successful use cases and still learn something new daily! Regardless of the business you have, thinking about all these fantastic experiences we generate with our customers and their users, I believe the tips and tricks below will drive you to success.

Video Stories can significantly improve engagement, conversions, and retention for retail apps and websites. The key is to use them the right way to provide customers with a unique experience that drives conversions and inspires users. To help you fully utilize video Stories and realize their possibilities, we'll give you some ideas for how to use them to your advantage.

Acquiring new customers and retaining existing ones helps boost revenue, but you should also do what you can to maximize their order values. Unfortunately, it's often hard to get customers to pile on items to their initial orders. If you can somehow increase the average basket size of your customers, you can significantly increase your revenue with each customer and order. High average order sizes will ultimately help your business directly, making this an essential metric to boost. Thankfully, there are plenty of means to help you increase average cart value, but Video Stories are among the most effective you'll find. There are several reasons I recommend this means in particular: Video Stories improve product discovery, decrease cart abandonment, maximize average basket size, and increase conversion rates.

Wondering how Storyly Stories can help your brand achieve their goals? Whether you’re looking to increase session duration, communicate better with your audience, boost conversions, or all of those, in-app stories and web stories can help create user experiences that delight your audience.

One size doesn’t fit all anymore. We live in the era of personalization. And it's more important than ever for brands to deliver the right messages to the right people at the right time. This is what your audience demands, and this is how you build a successful business. And it starts with one essential step: Get to know your customers!