eCommerce Marketing

Summer is a high-opportunity window for eCommerce brands willing to adapt to shifting consumer behavior. With mobile usage increasing, social commerce booming, and discovery-driven shopping dominating summer habits, brands have more chances than ever to connect meaningfully. This blog explores the trends, insights, and high-impact tactics that can turn heat waves and festivals into major sales moments.

Live shopping is transforming eCommerce by blending real-time interaction, entertainment, and instant purchases. With significantly higher conversion rates and stronger emotional engagement, it's becoming a powerful tool for brands to connect with consumers. This blog explores what makes live shopping successful and how Storyly helps brands extend their impact beyond the livestream with interactive, shoppable content.