Video Marketing

Video is transforming the way we shop for beauty products, and UK brands are leading the way. Superdrug brings entertainment, Lush keeps it real with behind-the-scenes storytelling, Charlotte Tilbury turns tutorials into shopping experiences, and P.Louise is taking TikTok Shop by storm. These brands prove that video isn’t just for showing products, but also creating engaging, trust-building moments that drive sales. Ready to see how they do it? Let’s dive in.

Want to boost engagement and sales with video? This guide breaks down eight proven video marketing strategies for eCommerce, from short-form content to shoppable videos and live streams. Discover real-world examples and practical tips to bring your video content to your own platform.

From TikTok trends to Instagram Reels, videos transform how we shop online, making it more interactive, engaging, and trust-driven. Discover why video commerce is quickly becoming a must-have strategy for modern retailers. Learn the essentials, from creating attention-grabbing short clips to using interactive features that convert viewers into buyers. Plus, get inspired by real-world examples of brands doing it right.

Discover how top eCommerce brands are transforming shopping with shoppable videos! From engaging storytelling to seamless shopping experiences, explore 9 standout examples that drive conversions and inspire innovation in video commerce. Learn actionable strategies to elevate your own shoppable video game.

Video commerce is reshaping the way consumers shop online in 2024. With a seamless blend of video content and eCommerce, shoppers can discover and buy products directly from videos, whether it’s a live stream, a quick product showcase, or an influencer recommendation. In this blog, we cover key statistics and trends in video commerce, explore platform-specific insights, and offer actionable tips to help brands stay ahead in the digital shopping space, especially across Europe and the UK.

Unlock the full potential of your eCommerce videos with shoppable content! In this blog post, we explore how to create engaging, interactive videos that seamlessly blend entertainment with instant shopping opportunities. Learn how key elements like clickable product tags, gamification, interactive elements, and personalization can boost viewer engagement, increase conversions, and drive sales. Discover actionable strategies to turn passive viewers into active shoppers, with insights on crafting compelling CTAs, optimizing for mobile, and integrating products naturally. Dive in to learn more.