Recently, Storyly co-hosted a webinar with Future Mind on how to use Stories for faster mobile growth through increased engagement. In the session moderated by Future Mind's Partner Manager, Adam Rakowski, three panelists came together to discuss the specific ways in which Stories can boost engagement. While Zabka's Digital Innovation Manager, Barbara Kucharczyk, and Super-Pharm's Lead Product Manager, Maciej Mackowlak were sharing their challenges and experiences in user engagement, Storyly's Head of Marketing, Irem Isik, contributed to the discussion from a broader perspective with industrial insights.

User engagement remains one of the biggest challenges for brands, especially mobile apps. While acquisition can be difficult on its own, keeping new users engaged is even more difficult when there is so much competition out there seeking users' attention.

User retention is one of the biggest challenges for brands of all types, especially mobile apps. There are several reasons for this, including the issue of attracting relevant users, creating the ideal user experience, and taking other steps to maintain engagement.

While app engagement is critical, you may not be entirely sure of how to get more people to engage with your app consistently. To give you some ideas, let's review some of the strategies you can use to boost app engagement.

In this guide to in-app communities, we'll explore why you need them, how to get started with in-app communities, some of the challenges you might face along the way, and some best practices for building them.

Take a peek into the private life of the average citizen of almost any developed country in the world and you might see someone sitting on their couch with their smartphone in hand and the television on.