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Personalization

How to Create Individualized Experiences With On-Site Personalization

Personalization is a necessity in today's online environment, each user has varying wants and needs. Discover how to deliver individualized experiences!

Personalization vs. Customization: What's the difference?

Discover the difference between personalization and customization, their impact on customer experience, and their implementation challenges.

Explicit vs Implicit Data: What Is the Difference?

To effectively manage data, it's important to understand the different types of data you can collect and analyze. Learn what explicit data and implicit data are including their differences and the advantages they offer for businesses.

A Complete Guide to Online Shopping Personalization

Personalization will benefit both the user and online shopping brands. Learn the benefits of using personalization for online shopping and how you can take full advantage of it for your brand.

How much personalization is too much?

Users demand personalization and privacy at the same time. The key to building an exceptional customer experience is about understanding the balance.

Personalize your Audience Experience with User Properties

Personalize your Story campaigns for maximum impact with each individual user with Storyly. Learn more about Storyly’s customer-centric messaging capabilities.

In-App Stories for Personalized Marketing Strategies

Learn how to customize onboarding flows, enable seamless product discovery, trigger action, and minimize cart abandonment with personalized in-app stories!

5 App Examples with the Best Personalized Experience

These 5 examples of app examples will show you how to make your app experience personal and meaningful to your users.

Mobile App Personalization: The Future of User Experience

App users look for personalized experiences tailored to their needs and expectations. To scale your mobile business, discover personalization in detail.

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March 17, 2023

How to Create Individualized Experiences With On-Site Personalization

As a brand, it's important to understand the difference between on-site personalization and customization. Both of these elements help you meet customers' needs based on their unique preferences. Delivering individualized experiences is a recent concept that aims to enhance personalization, but you might not be familiar with it. What exactly is an "individualized experience" and how can it take on-site personalization to the next level? Let's find out!
Personalization
March 2, 2023

Personalization vs. Customization: What's the difference?

"Personalization" and "customization" are often used interchangeably, but they are distinct concepts with different implications for the end user. Personalization involves tailoring an experience to an individual based on their unique preferences, interests, and behaviors. At the same time, customization puts the power in the user's hands, allowing them to create an experience uniquely suited to their needs. In this blog post, we'll explore the difference between personalization and customization, highlight their importance in enhancing the customer experience, and discuss the challenges and considerations for implementing them in a business context.
Personalization
November 14, 2022

Explicit vs Implicit Data: What Is the Difference?

Data management is crucial for businesses of all types to succeed and create the ideal user and customer experience. To effectively manage data, it's important to understand the different types of data you can collect and analyze. Two main types of data include implicit and explicit data, which can help you better understand your audiences and how they interact with your business.
Personalization
November 11, 2022

A Complete Guide to Online Shopping Personalization

If you want to stand apart from the many competitors in the eCommerce industry, you need to harness the power of personalization. Through effective personalization, you'll attract and maintain user attention and increase engagement in the long term. In the process, personalization will benefit both the user and online shopping brands.
Personalization
July 26, 2022

How much personalization is too much?

Personalization is “the” buzzword in today’s marketing glossary. It’s hardly surprising as it is what the consumers do not just expect but in fact demand.
Personalization
July 20, 2022

Personalize your Audience Experience with User Properties

Personalize your Story campaigns for maximum impact with each individual user with Storyly. Learn more about Storyly’s customer-centric messaging capabilities.
Personalization

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