Marketing Tips

Most brands stop personalizing the moment a customer converts, creating a loyalty gap that static content can’t fill. This blog explains how dynamic content, powered by behavioral, zero-party, and contextual data, keeps post-purchase experiences relevant and engaging. The result is stronger retention, higher repeat purchases, and loyalty built over time, not just at checkout.

Agility is how mobile-first brands win. This post shows how to remove bottlenecks, iterate faster, and turn insights into action with agile content workflows. See how Storyly helps teams launch personalized, shoppable experiences in minutes.

Black Friday has become the ultimate stress test for digital commerce, where every second of downtime translates into lost revenue and customer trust. This blog explores why resilience and engagement, not just discounts, are the real drivers of long-term success.

Shopping isn’t just browsing anymore. It’s tapping, trying, playing, and buying in the moment. This blog dives into the interactive trends transforming eCommerce, from shoppable video to AR try-ons, and why the brands leaning in are the ones turning engagement into real conversions.

Summer is full of a series of moments that your audience already cares about. From blockbuster tours to community festivals and major sporting events, this guide maps out what’s happening across the UK and Europe in this summer. Use it to create campaigns that feel relevant, timely, and built for the mood.

Brand marketing and content marketing serve different purposes but work best when used together. Brand marketing builds emotional connections and shapes how people perceive your business, while content marketing provides valuable, educational, and engaging information that attracts and nurtures audiences. Brand efforts create recognition and trust, setting the stage for content to deliver value and drive conversions. While brand marketing focuses on long-term perception, content marketing supports the full customer journey with measurable results. Together, they create a cohesive strategy that builds loyalty, boosts engagement, and strengthens market position. Tools like Storyly enhance both approaches by offering immersive, personalized, and interactive content experiences across digital channels.