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Human attention span is continuously decreasing and has explicitly reduced in 15 years. In 2000, it was 12 seconds, and today, it revolves around 8.25 seconds. In fact, it is even shorter than goldfish who can focus on a task for 9 seconds.
Churned users are users who interacted with your app in the past but haven’t interacted with it within a particular time period. These users could be the users who uninstalled your app or who stopped using without deleting it.