Why Is Your User Retention Rate So Low?

Do you think your app doesn’t reach the industry benchmark retention rate? Read and discover why your retention rate is so low.

Meet Interactive Shoppable Videos

Every year we spend more time watching videos on our mobile devices. In the United States, people spent 42 minutes a day viewing digital video on …

Top 10 Best Free Mobile App Analytics Tools in 2023

Should Google be your default app analytics tool, or is Apple analytics for apps worth consideration? We take a look at our top-5 picks.

Types of Mobile Ads: What Are They? Why Are They Important?

Mobile ads are great to attract new users and motivate them to take certain actions. Read and discover the main mobile advertising types, their pros and cons!

Personalized Stories Using External Data

In today’s mobile world it’s not enough to reach out to your users with mass campaigns and messaging. 80% of customers say they are more …

Too Many Apps for That: App Fatigue

How can you give your users the reason to use your app among tens of apps on their mobile phones? Find out how your app can avoid app fatigue.

Native Mobile App Architecture – Everything You Need to Know

What exactly is native mobile app architecture at its core? Find out everything you need to know from the basic layers to native app development for Android vs. iOS, to the benefits and disadvantages of native app development.

Best Practices of App User Segmentation